Davines OI Absolute Beautifying Shampoo 280ml
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£25.50
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Davines’ gentle, softening and voluminising shampoo is brimming with roucou oil – a potent Amazonian extract derived from the fruit of the achiote – it’s 100 times richer in beta-carotene than carrots and helps to stimulate melanin synthesis (and in turn, maintain your hair’s natural pigment), while its ellagic acid content works to neutralise free radicals and thus protect against cellular damage caused by UV exposure. Incredibly nourishing, this leaves your locks feeling like silk – the cocktail of nourishing ingredients promotes hair’s shine and manageability for enviable polish, a super-smooth, frizz-free finish and incredible, salon-worthy ‘oomph’.
Quirkily cool yet results-driven, Davines’s ‘OI’ range is powered by roucou oil (pronounced ru ‘ku) – a ‘secret’ ingredient beloved by native inhabitants of the Amazon rainforest, who rely on the fruits of the ‘Lipstick Tree’ to protect their skin and hair against the sun and other daily stresses.
Intensely replenishing, Davines have harnessed the potency of this wonder-extract to create a range of shine-enhancing, moisture-boosting hair care treatments – suitable for all hair types, these exquisite products are perfect for nourishing, smoothing and ‘controlling’ weakened, dry or tempestuous tresses. By combining high-grade natural ingredients with first-rate scientific rigour, Davines’s founders the Bollati family have expanded their Parmese research laboratory into a multi-national hair care business with an inspiring range of original and authentic products, beloved by hosts of discerning celebrities and beauty buffs around the world. Available in two sizes, pick from either 280ml or 90ml for home and away.
Aqua / Water / Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Panthenol, Parfum / Fragrance, Benzyl Alcohol, Sodium Methyl 2-Sulfolaurate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ppg-26-Buteth-26, Phenethyl Benzoate, Coco-Glucoside, Glyceryl Oleate, Sodium Benzoate, Peg-40 Hydrogenated Castor Oil, Glycol Distearate, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Polyquaternium-7, Citric Acid, Disodium 2-Sulfolaurate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil, Sodium Chloride, Glyceryl Stearate, Glycerin, Laureth-9, Citronellol, Geraniol, Trideceth-12, Bixa Orellana Seed Extract.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Davines OI Absolute Beautifying Shampoo 280ml
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Top Customer Reviews
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One of the best shampoos ever.
I had quite a number of samples for this product but never got round to it until I ran out of my normal shampoo. Was totally surprised when I first used it and can now understand the hype! The smell can be quite overpowering for some but I'm quite used to the perfumed smell by now. My hair feels incredibly soft and not dry at all. The conditioner is not a must, but it's a 'nice to have' companion product.
by ERIALC
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The best
Makes my hair so soft.
by Martha
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Not worth the hype
I have balayaged, bleached hair and this just wasn't nearly hydrating enough. The smell is very strong and powdery and I found it didn't improve the texture or appearance of my hair at all. I have had better results from much cheaper shampoos.
by Charlie
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Lovely
This is a gorgeous shampoo, makes my hair soft and manageable.
by Del
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My Hair LOVES This!
I'm so happy I decided to go for this Davines shampoo! My dry, flaky scalp rejects basically ANY shampoo except this one and another one I keep on rotation – this makes my hair feel SO smooth and clean; it really helps it look glossy and healthy like never before. My only issue is, it seems to make my hair a bit greasier the next day, so I can't go too long between washes. But other than that, I definitely recommend this to anyone with a sensitive scalp!
by Francisca
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Favourite shampoo
I highly recommend this shampoo it's amazing I heard about this on a YouTubers vlog (zoella) and I love it it's makes your hair super soft and shiny.
by Sukky
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Wonder product!
I recently purchased this after debating whether the price was worth it and it definitely was! My hair has never been so soft and looks so healthy! I'm so glad I decided to get it!
by Ruth
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Favourite shampoo
The shampoo is really great, it gives volume and freshness to my hair. The smell is divine! Creates a good foam and removes all the dust and dirt from my hair! Will continue to use it.
by Oxana
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My Go To Shampoo
This is the best shampoo ever! Smells amazing and gentle enough to use everyday. The matching line of Oi products by Davines are all just as brilliant. My hair is frizzy and using this shampoo has made my blow dry much easier and leaves my hair shiny and healthy.
by Dark Diva
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Amazing!!!
I have super thick frizzy hair and this tames the beast!! I can get away with washing my hair every 3 days as it's super moisturizing. Use it with the matching conditioner. Love it! Worth every penny.
by Heather263
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