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4 instalments of £7.75 with clearpay Learn more
Screaming at your face to - quite literally, get a grip? Let us introduce you to Milk Makeup's all new Hydro Grip Primer. Packaged in their quintessential packaging, this green-tinted liquid primer will effortlessly add deep hydration - it's boosted with aloe water, cherry blossom, hyaluronic acid and B vitamins - while forming an invisible, velcro-esque layer that grips your make up like its life depends on it. Just give it a minute to fully absorb before make up to activate 'turbo grip' mode.
Take your skin on a trip (geddit?) with Milk Makeup's brand new, green-tinted liquid Hydro Grip Primer. Boasting a heavy hit of plant-derived oils, as well as moisturising, soothing and balancing aloe water, cherry blossom, hyaluronic acid, and B vitamins, this hard-worker deeply hydrates skin for a smooth and blissed-out finish.While the game-changing addition of blue agave extract forms an invisible layer to grip make up for all-day hold. In fact, in a consumer study 100% of subjects said their skin felt more hydrated, had a healthy-looking glow and their make up lasted longer as long as 12-hours post application! Just allow the formula one minute to fully absorb to activate full grip effect and then apply your make up as normal to create a flawless and long-lasting make up look.
Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before make up application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other make up on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.
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from £61.50
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4 instalments of £7.75 with clearpay Learn more
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Screaming at your face to - quite literally, get a grip? Let us introduce you to Milk Makeup's all new Hydro Grip Primer. Packaged in their quintessential packaging, this green-tinted liquid primer will effortlessly add deep hydration - it's boosted with aloe water, cherry blossom, hyaluronic acid and B vitamins - while forming an invisible, velcro-esque layer that grips your make up like its life depends on it. Just give it a minute to fully absorb before make up to activate 'turbo grip' mode.
Take your skin on a trip (geddit?) with Milk Makeup's brand new, green-tinted liquid Hydro Grip Primer. Boasting a heavy hit of plant-derived oils, as well as moisturising, soothing and balancing aloe water, cherry blossom, hyaluronic acid, and B vitamins, this hard-worker deeply hydrates skin for a smooth and blissed-out finish.While the game-changing addition of blue agave extract forms an invisible layer to grip make up for all-day hold. In fact, in a consumer study 100% of subjects said their skin felt more hydrated, had a healthy-looking glow and their make up lasted longer as long as 12-hours post application! Just allow the formula one minute to fully absorb to activate full grip effect and then apply your make up as normal to create a flawless and long-lasting make up look.
Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before make up application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other make up on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.
Frequently Bought Together



from £61.50
Add both to basket
Customer Reviews
Top Customer Reviews
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Very Good Primer
This is my favorite primer - it keeps my make up in place all day. I have tried so many in my life and this is the one I always keep going back to.
Report this reviewBest Primer EVER!!!
I’ve tried a lot of different primers and this is the best primer I’ve ever used! Goes on really easily. You only need a tiny amount so a small bottle will last you quite a while. Makeup goes on really smoothly over the top without any issues
Report this reviewConfused
If I apply it on top of my spf, it moves it and makes a white goop. Makes makeup sit in my pores and cracked. All the 5 times I used it, I had to scrub makeup off my face after a few minutes. I hate it....
Report this reviewAmazing
This has transformed my makeup experience. I have never been good at applying any form of makeup but this product makes my skin feel like a blank frame ready to accept the paint! Makeup stays put for ever and doesn't run, smudge or move. Amazing xx
Report this reviewSo good with Estée Lauder double wear
I first used this when my sister brought it and I didn’t think I would like it as it’s a hydrating primer but omg it’s so good!! I have combination skin and use Estée Lauder double wear foundation which is water based and this primer was perfect. My t-zone didn’t get congested or oily all day.
Report this reviewBEST primer ever! ⭐️
TikTok made me do it! This has become my holy grail. Has the perfect dewiness/natural glow, it dries down to a slight tackiness which helps to keep on makeup all day, and extremely lightweight. Would definitely purchase again, it's a must-have!!
Report this reviewFab primer
I first discovered this product as part of the Cult Beauty Goody Bag and simply had to order it! It keeps foundation on all day. I’ve actually replaced my usual primer from another brand to this one as I love it so much.
Report this reviewYep Yep Yep
This is the best primer I have ever used. I have combination skin and it really works well and my make up literally sticks to my face and lasts a good 12 hours. I come back to this one over and over again and wont look at any others now.
Report this reviewMilk hydro grip primer is great!
Feels lovely on the skin, does the job very well!! Will buy again!
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