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IT Cosmetics Brow Power Universal Eyebrow Pencil 0.16g (Various Shades)

The beauty insiders secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras and its since become a cult favourite. A bestseller for the brand, this award-winning pencil features an exclusive oval tip (that works on thin and thick brows alike) and comes in an ultra-flattering, suits-all taupe shade. The revolutionary, budge-proof formula. Enriched with biotin, antioxidants and vitamins, the brow-enhancing formula will give you immaculate arches effortlessly.

A universally brilliant brow enhancer, IT Cosmetics Brow Power Universal Eyebrow Pencil is (rightfully!) adored for its immaculate arch-giving powers. A number one brand bestseller and award winner, this miraculous tool will suit all eyebrows. How, you might well ask? It starts with the universal taupe shade, which adjusts to all hair colours and completely covers grey depending on the pressure you apply (apply softly for light hairs and harder for dark hairs). The exclusive oval tip works on both thick and thin brows, mimicking the look of real hairs to create a perfectly natural-looking effect aided by the brilliant built-in spoolie brush for blending and polish. The budge-proof formula adheres to skin for long-lasting results, plus its enhanced with biotin, nettle, green tea, grapeseed and vitamins A, B5, C and E, plus proprietary Brow Power Technology to give you your most beautiful brows ever.

Apply softer strokes for lighter hair colours including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spoolie brush through your brows for a natural, polished look.

To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(Ci 77492, Ci 77499, Ci 77491)

Range:
Brow Power
Volume:
0.16g
Brand:
IT Cosmetics

IT Cosmetics Brow Power Universal Eyebrow Pencil 0.16g (Various Shades)

GBP 21.0

£21.00

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IT Cosmetics FREE GIFT Deluxe Superhero Mascara and Brow Power Duo
IT Cosmetics FREE GIFT Deluxe Superhero Mascara and Brow Power Duo

FREE GIFT

Get a FREE deluxe Superhero Mascara and Brow Power Duo with any £45 spend on IT Cosmetics. Only while stocks last.
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IT Cosmetics FREE GIFT Deluxe Superhero Mascara and Brow Power Duo
IT Cosmetics FREE GIFT Deluxe Superhero Mascara and Brow Power Duo
FREE GIFT
Get a FREE deluxe Superhero Mascara and Brow Power Duo with any £45 spend on IT Cosmetics. Only while stocks last.
SHOP NOW

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The beauty insiders secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras and its since become a cult favourite. A bestseller for the brand, this award-winning pencil features an exclusive oval tip (that works on thin and thick brows alike) and comes in an ultra-flattering, suits-all taupe shade. The revolutionary, budge-proof formula. Enriched with biotin, antioxidants and vitamins, the brow-enhancing formula will give you immaculate arches effortlessly.

A universally brilliant brow enhancer, IT Cosmetics Brow Power Universal Eyebrow Pencil is (rightfully!) adored for its immaculate arch-giving powers. A number one brand bestseller and award winner, this miraculous tool will suit all eyebrows. How, you might well ask? It starts with the universal taupe shade, which adjusts to all hair colours and completely covers grey depending on the pressure you apply (apply softly for light hairs and harder for dark hairs). The exclusive oval tip works on both thick and thin brows, mimicking the look of real hairs to create a perfectly natural-looking effect aided by the brilliant built-in spoolie brush for blending and polish. The budge-proof formula adheres to skin for long-lasting results, plus its enhanced with biotin, nettle, green tea, grapeseed and vitamins A, B5, C and E, plus proprietary Brow Power Technology to give you your most beautiful brows ever.

Apply softer strokes for lighter hair colours including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spoolie brush through your brows for a natural, polished look.

To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!

Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(Ci 77492, Ci 77499, Ci 77491)

Range:
Brow Power
Volume:
0.16g
Brand:
IT Cosmetics

Customer Reviews

Overall Rating : 4.08 / 5 (12 Reviews)
  • 7 5 star reviews
  • 1 4 star reviews
  • 2 3 star reviews
  • 2 2 star reviews
  • 0 1 star reviews
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Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Brilliant

Very good colour for a blonde.

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I dunno how it works, but..

Sometimes I think about it: “Ugh! It’s so thick! Hate thick pencils”. But after I use it (in my universal taupe shade) my brows are just perfect. So this pencil is the best of all I’ve ever used.

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Great Natural Colour

I am already on my second pencil...it is very easy to apply and looks very natural. It covers my ageing (thinning and grey) eyebrows perfectly. I have also bought my Mum one and she loves it.

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Great colour, shape but breaks easily

I love the colour of this pencil, matches my darker hair perfectly and the shape of the pencil is lovely for quick brow filling, however.. after using it just twice (very lightly I might add) the product fell right out the pencil! Really disappointed with that especially considering the price of it! I’ve had much cheaper brow pencils and they haven’t ever broken like this.

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Хорошая рабочая лошадка - Good workhorse!

Хорошая рабочая лошадка. Действительно цвет подходит многим (я шатенка, мама блондинка, обеим подошел). Пока новый, позволяет прорисовать даже волоски, потом уже нет. Я вообще не люблю эти истории, что не мог найти и придумал, но раз это так подается, то скажу, что "противостоять неумолимым HD-камерам" он вряд ли сможем. На моей жирной коже он не выживает весь день. Да и щеточки я люблю поменьше и потоньше. The colour suits many (I’m a brown-haired woman, my mother is blonde, and we both use it). Even hairs can be drawn, on my oily skin, it does not survive all day and I like smaller and thinner brushes.

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Breaks Easily

I got the deluxe size in the promotional goody bag. The colour was a really good match for my dark brows and the tip is easy to work with as it filled them in nicely. However, I carried it in my handbag due to the small size and the third time I went to use it the whole pencil fell right out! Hence it breaks easily as it was never dropped and it broke literally just from being carried around.

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Easy, quick, good lasting power

The sample size of this went on easily and very smoothly. It was a good match for my dark brown/black hair. The brush was very gentle and yet blended out the colour very well. It had great staying power. All in all, a winner for IT Cosmetics.

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Universal, this is not!

I have very dark brows, cool in tone so they look almost black. This brow pencil provides a very noticeable brown tint to my eyebrows which makes them look very unnatural and drawn on! Not what I want! If you have cool tones in your hair colour/eyebrows this may not be the brow pencil for you.

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Great universal color

I am blonde (not platinum, but quite light blonde with ashy/cool shade) and I can confirm that this can work for lighter hair colors. Got it as part of the goody bag and using is almost every day since as the formula is easy to use, the spoolie brush is handy and I can achieve lovely everyday brows pretty quickly.

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Not bad, not good

Obviously it's suitable for dark hair. I have dark hair, I have been looking for a taupe eyebrow pencil, and finally found it. Earlier the core was a little hard, but later, the softer it became. I don't like the shape of the brow brush on the other side. It can't brush a beautiful eyebrow. In addition, its tube body is made of aluminium, which makes it heat up when held for a while. Despite official claims that the universal eyebrow pencil is perfect for all hair colours, it isn't. If you're blonde or light gray, it's not for you.

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