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    Huda Beauty#FauxFilter Luminous Matte Liquid Foundation 100B Milkshake <p>Your favourite filter in a bottle is back (and it&#8217;s better than ever). Huda Beauty&#8217;s #FauxFilter Luminous Matte Foundation has all the credentials you fell for the first time, but now with a fragrance-free formula, 24-hour wear and a matte (but not flat!) finish.</p><p>Providing full, flexible coverage (there&#8217;s no risk of creasing or caking), the &#8216;true filter&#8217; lends a smooth, real-skin effect as it blurs the appearance of pores and conceals <em>anything</em> you may wish to conceal &#8211; from breakouts to broken capillaries, this base means <em>serious</em> business with its innovative, matte-yet-luminous texture that cuts shine without compromising your natural glow (&#8220;Hello, lit-from-within!&#8221;). And, because of the long-wearing, non-drying, non-comedogenic formula, this won&#8217;t clog your pores and feels virtually weightless &#8211; and it <em>won&#8217;t</em> smudge or transfer, whatever the day (or the weather) throws at you. Waterproof, sweat-proof, humidity-proof, party-proof, pool-proof and mask-proof, this was made to withstand your demands and it comes in a spectrum of shades to suit every complexion.</p>HUD160_100B2446562911060360913 stars, based on58 reviews 34.00Cult BeautyNew
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    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation

    Huda Beauty
    #FauxFilter Luminous Matte Liquid Foundation
    ( 35ml )

    £34.00
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    MatchMe- Find Your Shade
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    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 100B Milkshake  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 110N Angel Food  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 120B Vanilla  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 130G Panna Cotta  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 140G Cashew  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 150G Creme Brulee  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 200B Shortbread  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 210B Chai Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 220N Custard Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 230N Macaroon  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 240N Toasted Coconut  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 245B Peaches and Cream  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 250G Cheesecake  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 255B Apple Pie  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 300N Latte  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation  310G Amaretti  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 315B Shortcake  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 320G Tres Leches  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 330N Butter Pecan  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 335B Beignet  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 340G Baklava  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 350G Dulce De Leche  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 400G Macchiato  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 405N Biscotti  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 410G Brown Sugar  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation  415N Churro Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 420G Toffee  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 430N Gingerbread  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 440G Cinnamon  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 450G Chocolate Mousse  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 455R Peanut Butter Cup  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 500G Mocha  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 510R Cocoa  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 520G Nutmeg  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 530R Coffee Bean Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation  540G Chocolate Truffle Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 550R Hot Fudge  Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation 560R Ganache Mini Swatch
    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation  590R Lava Cake Mini Swatch

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    • Why it's Cult

      Just when you thought she’d ‘completed’ foundation, Huda has raised her own bar… The beauty boffin, social media sensation and make up artist-extraordinaire has been busily tweaking your Holy Grail base to make minor – but mighty – adjustments we know you are going to love. With the same full coverage formula, phenomenal payoff and transfer-proof properties, the bestselling base is now both matte and dewy (we’re calling it ‘mewy’) and promises 24 hours of flexible wear from the fragrance-free fluid. It’s the base to end bases (you heard it here first).

    • Description

      Your favourite filter in a bottle is back (and it’s better than ever). Huda Beauty’s #FauxFilter Luminous Matte Foundation has all the credentials you fell for the first time, but now with a fragrance-free formula, 24-hour wear and a matte (but not flat!) finish.

      Providing full, flexible coverage (there’s no risk of creasing or caking), the ‘true filter’ lends a smooth, real-skin effect as it blurs the appearance of pores and conceals anything you may wish to conceal – from breakouts to broken capillaries, this base means serious business with its innovative, matte-yet-luminous texture that cuts shine without compromising your natural glow (“Hello, lit-from-within!”). And, because of the long-wearing, non-drying, non-comedogenic formula, this won’t clog your pores and feels virtually weightless – and it won’t smudge or transfer, whatever the day (or the weather) throws at you. Waterproof, sweat-proof, humidity-proof, party-proof, pool-proof and mask-proof, this was made to withstand your demands and it comes in a spectrum of shades to suit every complexion.

    • How to use

      Using one to two pumps, apply foundation evenly all over your face with a dense brush or beauty sponge. For best results, apply with Huda's dual ended {Build & Buff Foundation Brush}.

      Huda’s Hack:

      For a major glow: Layer on top of Huda Beauty’s {N.Y.M.P.H. Liquid Highlighter} by applying your chosen shade of N.Y.M.P.H. all over your face, followed by #FauxFilter Luminous Matte.

      For flawlessly hydrated skin: Skin needs prep but don’t have the time? Huda's {Beauty Water Jelly Hydrating Primer} will simultaneously hydrate and smooth your skin to ensure flawless wear that feels amazing all day long.

      For no-make up vibes: Next time you’re in a rush, finish your foundation with a quick mist of Huda Beauty {Glow Coco Hydrating Mist} so you can set it and forget it for the rest of the day and go about your glow.

      Looking for an old shade? With brand-new colours and old ones boasting updated names, we don't blame you for getting confused. Contact {Cult Concierge} to meet your match!

    • Full ingredients list

      Milkshake, Angel Food, Vanilla, Panna Cotta, Cashew, Crème Brulée, Shortbread, Chai, Custard, Macaroon, Toasted Coconut, Peaches n' Cream, Cheesecake, Latte, Apple Pie, Amaretti, Shortcake, Tres Leches, Butter Pecan, Beignet, Baklava, Dulce de Leche, Biscotti, Macchiato, Brown Sugar, Churro, Toffee, Gingerbread, Cinnamon, Chocolate Mousse, Peanut Buttercup, Mocha, Cocoa, Nutmeg, Coffee Bean, Chocolate Truffle and Hot Fudge: Water/Aqua/Eau, Isododecane, Methyl Trimethicone, Cetylpeg/Ppg-10/1 Dimethicone, Hdi/Trimethylol Hexyllactone Crosspolymer,Ethylene/Acrylic Acid Copolymer, Trimethylsiloxyphenyl Dimethicone,Dimethicone, Bis-Hydroxyethoxypropyl Dimethicone/Ipdi Copolymerethylcarbamate, Butylene Glycol Dicaprylate/Dicaprate, Glycerin, Cetyldimethicone, Disteardimonium Hectorite, Phenyl Trimethicone, Sorbitansesquioleate,Rubus Idaeus (Raspberry) Leaf Extract, Bambusa Arundinaceastem Powder, Tocopherol, Pentaerythrityl Tetra-Di-T-Butylhydroxyhydrocinnamate, Caprylic/Capric Triglyceride, Di-C12-13 Alkyl Tartrate,Caprylyl Methicone, Dimethicone/Vinyl Dimethicone Crosspolymer,Dimethicone Crosspolymer, Silica, Dextrin Palmitate, Tetrasodium Edta,Sodiumchloride, Triethoxycaprylylsilane, Laureth-4, Poloxamer 338, Propylenecarbonate, Potassium Sorbate, Phenoxyethanol, Alcohol.May Contain (+/-) Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).

      Ganache and Lava Cake: Water/Aqua/Eau, Isododecane, Methyl Trimethicone,Hdi/Trimethylol Hexyllactone Crosspolymer, Ethylene/Acrylic Acid Copolymer,Cetyl Peg/Ppg-10/1 Dimethicone, Trimethylsiloxyphenyl Dimethicone,Dimethicone, Bis-Hydroxyethoxypropyl Dimethicone/Ipdi Copolymerethylcarbamate, Butylene Glycol Dicaprylate/Dicaprate, Glycerin, Phenyltrimethicone, Cetyl Dimethicone, Disteardimonium Hectorite, Sorbitansesquioleate,Rubus Idaeus (Raspberry) Leaf Extract, Bambusa Arundinaceastem Powder, Tocopherol, Pentaerythrityl Tetra-Di-T-Butylhydroxyhydrocinnamate, Caprylic/Capric Triglyceride, Di-C12-13 Alkyl Tartrate,Caprylyl Methicone, Dimethicone/Vinyl Dimethicone Crosspolymer,Dimethicone Crosspolymer, Silica, Dextrin Palmitate, Tetrasodium Edta, Sodiumchloride, Triethoxycaprylylsilane, Laureth-4, Poloxamer 338, Propylenecarbonate, Potassium Sorbate, Phenoxyethanol, Alcohol. May Contain (+/-) Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).

    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code HUD160

    Reviews
    Huda Beauty - #FauxFilter Luminous Matte Liquid Foundation

    Huda Beauty #FauxFilter Luminous Matte Liquid Foundation Reviews

    Faux filter
    I don’t like the new formula. The other one was my favorite and also the color. I have bought the shade that Huda suggested in the new formula but didn’t match and the texture and finish are nothing like the original one.
    Disappointing
    I loved the previous formula and it was my go-to foundation but I am really not a fan of the new formula. The colours are completely different and the consistency resembles something of tar; if your buying this foundation because you liked the previous one I really wouldn't bother.
    The best foundation I’ve tried in a long time
    I didn’t get along with the original faux filter - it was headache-inducing and nauseatingly fragranced, cakey and hard to work with. Having heard it was reformulated and fragrance-free, I decided to give it a go. I have been testing this for a couple of weeks now, and I can safely say that this is the perfect foundation for me. Applied very flawlessly, plays well with all kinds of powders, doesn’t grab on to my texture, sits beautifully on top of skincare and lasts very well. I will say that the claims are exaggerated, it isn’t really sweat-proof or mask-proof - this just isn’t possible. But it keeps my oils at bay for a long time and it’s one of those foundations that look better with wear. I literally look like I have a filter over my skin when I wear this. I will say you have to make sure your skin is well-prepped because this foundation has the propensity to get a little patchy and dry if you slap it on non-moisturised skin. It dries extremely quickly, so works in small sections and work quickly with it. Applies best with a brush, the beauty blender seems to soak up a lot of product and because of how quickly it dries it can leave patches. Ultimately if you’re prepared to prep well, this foundation can do a lot for you, and I thoroughly recommend it.
    Love this product
    My daughter loves this. Doesn’t have to use as much as cheaper foundations. Would definitely recommend it!
    Such a disappointment - bring back the old Faux Filter!
    Absolutely loved this foundation, until they turned it into the luminous ‘new’ version. It doesn’t stay on your skin, it’s nothing like the old one. So disappointed, will not be buying again.
    TOP
    Flawless makeup, perfect coverage, and matte. The best makeup for all of my clients that want to have beautiful results with the most important duration in their skin base!
    High coverage
    This is a bit higher coverage than I’m used to, and the formula is a bit thick, but it is decent- but I don’t think it’s ‘the one for me so the hunt still continues. I have an oily T zone and dry cheeks and this foundation seems to sit on my face like a mask. It’s kinda ok as long as I don’t touch it- and it very much makes a difference in what primer I use underneath it. Contemplating buying the Huda hydrating primer to see if this helps, at least with the application. The colour is a good match for me (thanks cult beauty)
    Outstanding foundation!
    I work down the seafront, and on this particular day I had about 4 breakdowns and just balled my eyes out...NOT ONE streak or smudge! Could've gone straight out for a drink after. A little goes a long way, super easy to blend!
    If I could give 0 stars
    I am super disappointed, tried it on today, started peeling like a mask after 2 hours. This is horrendous ... Like I was peeling a layer of my skin ... Can't return it so will probably throw it away.
    Too thick to blend
    It's not luminous at all as it says.
    Best foundation!
    Full coverage and lasts all day.
    Another hit from Huda
    I have all three Huda foundations all three primers and both setting sprays. This is another hit from HUDa as far as I’m concerned but as with her original faux filter foundation there are buts..... Just like the original formula you have to work quickly with one pump only and a damp beauty blender. I initially hated the original until I figured out how to work with it and this version is the same. They also work better with Hudas Own primers. The shades are not always the same as the original so don’t get caught out there. I still prefer the stick version and I don’t think it’s different enough from the original to warrant buying both. But I love it and will use it all.
    Better than expected
    First mistake was not thinking about this foundation oxidizing. Choose one lighter shade before you buy, BUT the plus side to this foundation: + No smell +One pump goes a long way! ( i prime with Smashbox face primer) and the foundation glides on effortlessly. However you need to work fast as it dries pretty fast too. +the formula is transfer proof!! I have glasses and there is always some transfer. +the foundation looks flawless all day! Not often i give something 5 stars but wow. This foundation gives bang for the buck! (just make sure you test the shades. I ordered a 'Biscotti' when i actually was a 'Latte' (the oxidizing)
    If full coverage, it's very cakey!!
    And if you use one pump for the entire face, it's not full coverage. Plus, it separates, it's difficult to blend... I am so disappointed ☹️ I tried with mate primer, big mistake. I tried with hydrating primer, doesn't work either....
    Hard to blend
    Am really not sure about this foundation, it's a brilliant shade match for me but its really hard to work with, it's best to apply with a wet sponge but it dries so quick, hard to blend and wow is it thick. I am still playing around with it , I am thinking I might add some face oil or something to it so I can work with it more easily
    Hudaaawhattt
    I’ve tried different foundations for years and I have never found a complete fit until I found this!! My skin can go greasy one day to completely dry the next so I was used to using two types of foundations until I found this. I would defiantly recommend using moisturiser and primer before use which I was a bit sceptical about at first however it did really fit onto my face with long lasting results! If you don’t use moisturiser or primer beforehand I would say it may not be the product for you but that's only for the reason of it doesn’t quite sit on the face for as long and you would need to use powder after!
    Ok
    Pros Full coverage Cons Hard to blend, drags the skin. Dries super quickly, before even be able to work it in Leaves a horrible looking texture Feels awful on the skin. If oily skin, it separates If dry skin, it sticks to EVERYTHING and looks incredibly flakey.
    Didn’t love it
    I love all Huda products and couldn’t wait for this! I was so disappointed, it completely separated on my face. I have tried it with my blender and the brush from Huda and neither sit right.
    Amazing coverage.
    I used the original faux filter for years, This one seems more matte. Therefore, skin needs lots of hydration for it to work. I wouldn’t recommend for a dewy look, I have to mixed with highlighter drops or serum such as hydrochloric acid as a base. This is ideally a “going out” foundation or for acne prone skin for high coverage.
    HUD’s makeup
    Way too thick and drying, had to mix it with another fluid foundation as it dragged on my skin and looked dry and, just awful. Didn’t suit me at all and an expensive lesson not to buy over the internet as you just don’t know what will suit your skin. Disappointed after all the hype.
    Save your money
    The product is not mask proof, is incredibly difficult to get out of the bottle, comes out very thick which is understandable as it’s matte but not to the point where you’re sat there pressing the pump for 3/4 minutes each day. Shade range isn’t correct as mine is completely darker than latte in the OG foundation. Not worth the money better of wearing nars or the first foundation.
    It’s ok but colours are way off
    So obviously I wanted to try the new formula. I love the OG faux filter foundation. Everything about it, the smell (I know a lot of people hated this) the coverage, how it feels on my skin, etc. This new formula boy where do I start. Ok, 1, it feels very heavy/thick and it sets quickly on the skin not leaving a lot of time to blend. The coverage is defo there though. Personally, this foundation feels similar to the Derma medical foundation for covering bad acne and scarring (just my opinion) 2, the colors are totally different from the first range. I was shortbread previously which was a perfect match. However this time it’s way too dark and I'm now the vanilla shade? I’m really not sure why the shades are so off with this new launch. 3, this does not make your skin look luminous or in any way dewy!! It’s a thick Matt finish and I don’t think it gives a filtered skin look at all. The previous foundation gives a much better overall finish. To conclude I think it’s ok but it’s one of them where personally I think if the previous foundation worked for you and the scented smell etc wasn’t a problem then stick to what you know. This one isn’t any better and I think ur wasting ur money changing/trying to find a new color match as I can almost guarantee whatever shade you were before isn’t the shade you are in this new one.
    Cakey, not ‘mask proof’ with no longevity
    Unfortunately this foundation is the worst I have ever tried. The claims to be ‘mask proof’ are false as it comes off within minutes of wearing a mask. It is cakey, sits very odd on the skin and is extremely difficult to work with as it begins to set as soon as it touches your skin. There is also no luminosity to it at all.
    Huge fan of the OG but not so much this
    I’m obsessed with the original so I had to try this but it’s not as good. U have to blend it quickly as once it dries down it does not move anywhere so try sections. It definitely clings on to my dry patches and shows pores I’ve never seen before on my face however as the foundation settles throughout the day and my natural oils come through it doesn’t look too bad so give it a few tries to get used to. It also rubbed off on my mask but after 13hours my make up still looked pretty good! I will continue to use it for the sake of purchasing it but imo the original is definitely better!!!!
    Great coverage
    I got the shade Milkshake (I'm quite pale) and I was pleasantly surprised that this reformulated foundation fit me spot on. It dries quite fast so you need to work it quick, but once it's on, it's absolutely beautiful. Lasts all day, and it feels like silk or velvet on the skin. I'm very happy with it.
    Didn't like it
    I thought the reformulation would be amazing. Good for acne-prone skin, great coverage fragrance-free.. etc.. well it made me break out, it is very little to no coverage. I had to apply a lot and usually with most foundations a pump is enough. I think it's because when I dot it on my face it stays on that area it doesn't spread... don't recommend it, don't think I will be using it again.
    Natural Gorgeous Finish
    For reference, I am NC 35 skin tone (combination skin) so I picked up 310G Amaretti (also as per the original #fauxfilter). I agree with the others that the shade is a tad bit darker than the previous version but on me it's an exact match to my skin tone although I prefer wearing foundation which a bit lighter than my original skin tone. Once applied, the finish is absolutely gorgeous. I found it oxidized a bit on my skin through the day. Nevertheless, the cons are minor and quite easily workable as the finish is amazing and manages to look fresh all day!
    Disappointing
    I have both the faux filter foundations and I have to say, I prefer the original. This foundation is difficult to blend because it dries quickly. I have identical shades and the shades in this foundation are slightly darker. It looks no different on the skin to the original foundation and it also feels tacky on the skin, even with powder! Was so excited for this foundation, but sadly it’s a letdown :(
    GORGE
    this foundation is absolutely amazing !!! I thought the first one was good but this is much better. Slightly thinner, fabulous coverage. Careful with the Shades as they have changed the only fault with this. Love love.
    Worst foundation ever
    I don’t think I’ve ever tried a worse foundation.. it barely blends and literally looks like I’ve put 10 layers on when all I do is a couple of dots. I’ve honestly never had such a bad experience. It’s not luminous in my opinion and it is just a cakey matte mess. I can’t even put it into words.. way too expensive for what it is. You can get better drugstore ones.
    Huda
    Really love this. Fantastic smooth cover.
    Excellent colour match.
    This matches my skin perfectly, goes on well, provides good coverage, and lasts. I'm really pleased with it.
    Yes please!
    Amazing product and great for building the coverage you want. Wears very well too!
    Disappointed
    This is ok but I prefer the original. This one is quite oily in consistency and a slightly darker shade than the original. Also, you need to apply more for sufficient coverage. Not a great “improved” product.
    Perfect coverage
    Super satisfied with the results. Love it.
    Disappointed
    The original foundation was my holy grail foundation I wouldn’t use anything else as it was perfect however this “new” formula has ruined it. The shades are different so beware of buying the same shade you did in the original as it won’t be the same. Also, I've found it’s nowhere near as full coverage as the original so I’m having to use more product. Don’t understand why Huda Beauty felt the need to “improve” a product that was already perfect.
    Disappointing
    My skin looks terrible after a couple of hours of wearing this, so oily, it becomes blotchy & just awful. So disappointed I had high hopes!
    Wow!
    I recently purchased the huda faux filter foundation and wow, this has been the best foundation I have ordered. It leaves an incredible finish and it's so light weight but also a generous coverage ! Amazing foundation , please never discontinue this! I also bought buff and build huda foundation brush and again incredible. Strongly recommended!
    Formula has changed.
    So I used to use this foundation religiously for about 2 years, I haven’t used it in quite a while and decided to treat myself and purchase it again. The shade I picked was absolutely perfect (finally!!) but I am so sad to see that the formula has changed. I remember it used to be so easy to work with, not cakey, not drying and made my skin look flawless! Unfortunately now, it’s like a paste when it comes out, it’s too thick and OMG it was honestly the hardest thing to blend out!! I obviously expected the formula to be the same as before so did my usual routine of applying it around my face in dots, by the time I went to blend in, it had dried
    New formula - so disappointed
    I loved the old formula. It oxidised but applied well and the colour was great. The new formula comes out like a paste, very cakey, not mask proof and I’m so disappointed.
    Cakey
    Horrible, dries too quickly to blend properly and is cakey. After several hours it started to separate around the nose and chin area. An expensive waste of money
    Full coverage
    Love this as a full coverage foundation and finally no scent! It’s perfect to hide scars, blemishes and lasts me all day.
    Wrong Colour
    I’ve only tried this foundation once, so feel I can’t really give it a full review. It applied okay and the finish looked okay, but I wasn’t wowed. Sadly, the shade matcher on the site suggested a shade which was way too dark for me! Why don’t all companies offer a tester kit? It seems like the only way to get it right in the current climate.
    Don’t Get Hooked On The Brand Name
    I was so excited for this. I like the original liquid by Huda though admittedly it isn’t my favourite. I like that it’s in a plastic tube. I like the shade. That’s about it. FIRSTLY...if you’re looking thinking/hoping this is mask proof. It isn’t, no matter what any advert may claim. In the hour I’d wear a mask for travelling, it my nose would be red and my chin would be worn. I have a lot of foundations and none of them wear on the chin. (Side note...yes it was set in spray) Secondly. It broke me out. Halting the use started to clear my skin. Other reviewers have said this contains oils and a scent so I can guess one or both of these irritated my skin. Thirdly...this does not wear well. It couldn’t survive a mask and it did not survive the day. Separation, collection, sitting in pores, I had it all. I don’t recommend this product...I recommend you don’t get blinded by the Instagram high brand and instead search for something else.
    Full coverage BUT awful/cakey....
    I’ve loved this foundation for so long. I’ve had various different shades due to summer/winter/tanning etc. Never once had a problem with the original formula. I even loved the scent. However. What on earth has happened??? It’s now a completely different formula. Fragrance-free is not a problem. The formula is thicker. Drier and can give you a cakey finish. Unless you apply sparingly, which is awkward as it’s harder to blend. Also, the MAIN problem is the colour range. WOW!! It is nothing that so ever likes the original colours. The colours I’ve used and now repurchased don’t even suit my skin tone. The neutral and beige shades are very yellow toned. I compared them side by side with the original formula it’s so much darker than the original and just too yellow. I thought I found my forever foundation. Until the formula was completely ruined. Should’ve kept the original and the new one as a matte alternative. So many happy people due to this. Very bad idea. Don’t fix it if it’s not broken. This review does not WHATSOEVER reflect my experience using cult beauty. As they are a fantastic company.
    Disappointed
    I was excited to try this new formulated foundation. The old foundation had some flaws and the biggest being the fragrance however I loved the finish of the foundation and how it beautiful it looked on the skin. I expected the new formula to keep the luminosity of the finish and improve of the areas that needed to be fixed I.e the fragrance being the biggest. I was so disappointed the moment I applied it for the first time. The foundation is super hard to spread and dries way too quick easily leaving patchy areas. The finish of the foundation is completely different, it no longer gives a luminous finish instead my skin looked rather dull and dry and even felt so too. I also feel the waterproof element of it was unnecessary and has probably contributed a little to how difficult it is to spread and how ridiculously fast drying it is leaving you with little opportunity to blend well. Despite some of it's shortfall I definitely preferred the old formulation simply because of the finish it left.
    Beautiful finish but separates...
    I have oily combination skin and was recommended this foundation as its matte but has a slight luminosity to it, I've never tried the original formula of Huda foundation though. I find it best applied with my wet beauty blender and it goes on soooo beautifully but dries quite quickly. I adore the finish and how it feels on my skin however I find if I use too much or if I wear it for more than 6 hours it starts to separate, however, I can fix it up with my sponge. Apart from that, it's a stunning foundation and worth a try!
    Worst Foundation I've ever used
    This foundation has so much wrong with it. It separates on my skin after 20 mins of using, you have to work so quickly once you apply as it dries incredible quickly, it's not easy to blend at all. I'm fully aware it's a full-coverage foundation but there is no luminosity whatsoever.
    It’s definitely not an improvement.
    I’m glad I got a backup of the original faux filter, because all the claims of this reformulation are off... my usual shade came out darker and yellower (Angel food), it’s really hard to blend even with primers etc, as it sets so quickly. With the original one pump is enough to cover the whole face with an awesome finish, with this one you need quite a few more and it feels heavy. I don’t see any luminosity either... it had promises that really didn’t meet. Very disappointed! My skin is normal to dry, maybe it would work better with oily skin as at least then it might blend....
    Original formula better
    I love the ORIGINAL formula of this foundation and as far as I’m concerned it didn’t need to change not even the smell. I got the NEW formula to try sadly it doesn’t even compare. It has even worse staying power, no luminosity, and I have to use more to get good coverage. Thank goodness I have lots of backups of the original.
    Just Wrong
    I absolutely love what Huda has to offer with her lip products and her eyeshadow palettes are holy grail. But honestly, would not recommend the foundation, I wish I could say otherwise but the texture on your skin literally dries and flakes off and does not go with any of my concealers (I have tried both water and silicone based) - will not be buying this one again. The colour match was horrible too, I thought that might just be on me, but it looks like most people have had the same problem, sorry Huda :(
    Terrible colours
    Have used the original of this which was okay but this new formula is terrible. Consistency is horrible and the shade ranges are totally mixed up.
    Terrible!
    Loved the original foundation. The smell, the coverage, the way it made my skin look, the longevity. But this stuff is just AWFUL!! Made my skin look so cakey with an odd texture which got worse as the day progressed. Barely lasted 2hrs before it started coming off. Huda what have you done??!
    Colours aren't correct
    Thought I'd give this product a go, I'm pale with pink undertones, ordered the vanilla colour - the picture is pale/pinky my product arrived and was beige with yellow undertones looked completely different to the sample image given.
    Good foundation but...
    I liked the original foundation but the fragrance made me breakout so I got rid of it as I couldn't deal with the spots. When she announced she was releasing it with a fragrance free update I just had to buy. As much as I do like it, it does take effort to blend as it does dry quick so I have to do my face in sections to avoid that and I found that it started to separate part way through the day and looked a lil weird like dry but oily (I have oily combination skin). Also, I didn't find it to be mask proof as some transferred onto my mask. Overall good but I have to say my Charlotte Tilbury Airbrush Flawless foundation is better in terms of it staying the same throughout the day
    It’s a no from me
    I love Huda Beauty products and thought I’d purchase my first foundation from them. The packaging felt cheap in comparison to brands that I like (Mac/Nars). The colour match was pretty good (which I did on the Huda website) but the formula was so unbelievably thick, it felt more like concealer consistency. I guess if you like a extra thick, heavy foundation, you might like it but unfortunately it’s not for me.
    My face literally looks filtered
    I HATED the previous formula of this foundation, I thought it looked so cakey on my dry skin. However, I decided to give Huda another go and OMG I am so glad I did as this one is gorgeous! It looks incredible, you only need a teeny amount to get an airbrushed finish. It has a lovely satin finish and it photographs beautifully. This foundation manages to look fresh all day too.
    Great coverage
    Like it's predecessor this foundation gives great coverage. It is a lot easier to apply. I use Huda foundation brush...however it is not as luminous as it could be.... for that I would continue with NARS sheer glow but overall am very pleased with this upgrade.
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