JUST WOW. I recently had my hair bleached for the first time and I was so unhappy with the damage to my hair (which is naturally very thick, coarse, wavy and prone to frizz). My hairdresser actually said my hair held up well to the bleach but it felt very unhappy to me. Looked about for a recommended heavy-duty repair mask (I already used a normal hydrating mask weekly but felt it wasn't going to cut it this time) and stumbled upon this. OVERNIGHT my hair was back to normal, and with continued use it is even softer and shinier! With my new bleached blonde hair I am also heat-styling more than usual to get those fashionable waves, and my hair's condition is still great - all thanks to this mask. I am now going to look at the rest of the range for other products, and this one is going in my all-time beauty product hall of fame.