BENEFIT

Hailing from San Francisco, Benefit’s unbeatable makeup marvels and fun-loving packaging have become the stuff of legends, so we’ve handpicked a stellar line up of its most iconic products - from bronzer to blusher, mascara to eyeliner and brow-grooming heroes to bestselling lip stains - to trigger addiction or sustain a long-term love affair.

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BENEFIT BESTSELLERS

benefit Precisely My Brow Full Pigment Sculpting Brow Wax 5g (Various Shades)

NEW IN

This beauty thrill has just landed — move quick to bag it before everyone else!
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4.75 Stars 12 Reviews
£26.00

benefit Precisely My Brow Detailer Micro-Fine Precision Pencil 0.02g (Various Shades)

NEW IN

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4.75 Stars 12 Reviews
£22.50

benefit 24-Hour Brow Setter Clear Brow Gel

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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4.72 Stars 233 Reviews
£26.00

benefit 24 Hour Brow Setter Clear Brow Gel Mini

4.57 Stars 212 Reviews
£14.50

benefit Hubba Brow Enhancing Serum 4.5g

4.0 Stars 13 Reviews
£52.00

benefit Gimme Brow+ Volumizing Pencil (Various Shades)

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Save 50% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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4.18 Stars 11 Reviews
from £13.00

benefit The PORE the Merrier Porefessional Primer and Pore Care Clearing, Minimising and Smoothing Gift Set (Worth over £178.00)

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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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4.67 Stars 3 Reviews
RRP: £88.00
£70.40

benefit Desert Retreat Butter Balm 10ml

5.0 Stars 4 Reviews
£17.00

benefit Secret Oasis Butter Balm 10ml

4.4 Stars 5 Reviews
£17.00

benefit Cookie Highlighter Powder 8g

BACK IN STOCK

Back by popular demand, move quick to get this beauty hero before it sells out again.
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4.83 Stars 30 Reviews
£17.00

benefit Benetint Rose Tinted Lip & Cheek Stain 6ml

4.47 Stars 145 Reviews
£21.50

benefit Hoola Matte Bronzer Mini 2.5g

4.76 Stars 50 Reviews
£17.00

benefit BADgal Bang! Volumising Mascara - Pitch Black

4.35 Stars 100 Reviews
£27.00
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BENEFIT: PORE CARE

DISCOVER BENEFIT

Can you imagine a world without Benefit? The iconic brand has slowly but surely become a household name, its make up products a staple in just about every make up bag, and its eye-catching packaging the stuff of legend.

Benefit was founded back in 1976, when identical twins Jean and Jane Ford flipped a coin to decide whether to open a casserole café or a make up shop. Thankfully the latter was the winner, and The Face Place was established. The aim was to offer women the chance to buy skin care and cosmetics that mimicked the style of big label brands, but with a much smaller price tag.

The company was rebranded to Benefit in 1989, and over the years it has grown and developed into the brand we all know and love today. It now has more than 3,000 Brow Bars and 85 Boutiques worldwide, spanning 59 countries across five continents! World domination, complete.

In 2008, the twins’ daughters and nieces Maggie & Annie joined the ranks and have been helping to spread the legacy – after all, they have beauty in their DNA!

LAUGHTER IS THE BEST COSMETIC

Benefit is proud to be not only in the make up business, but in the feel good business too. Because they believe (and we wholeheartedly agree) that when we’re laughing and having fun, we’re at our most beautiful.

AGAINST ANIMAL TESTING

Benefit does not test its products on animals. Instead, all Benefit products undergo very strict testing using non-animal methods to ensure every product is safe and the best possible quality before it goes on the market.

EMPOWERING WOMEN AND GIRLS

In 2015, Benefit introduced the Bold is Beautiful program dedicated to supporting charities that empower women and girls through education and mentorship, access to wellness and economic self-sufficiency. Since 2015 they’ve raised over $23 million!