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PSA: JVN Has Landed (And Your Lengths Are Longing For It)

Verity Douglas
Writer and expert1 year ago
View Verity Douglas's profile

The eagerly anticipated line from Queer Eye’s style guru, Jonathan Van Ness, JVN is the gift that your {hair} has been longing for...  

Here to help your strands achieve their healthiest potential, Jonathan Van Ness has developed a line that celebrates every type, texture and length and encourages us to embrace our uniqueness and celebrate the good days and... the days when le bob won’t play ball (ain’t no biggie). An industry change-maker, JVN is perfectly positioned to disrupt the beauty business from the inside out — channeling his depth of grooming knowledge, his unparalleled positivity and his relentless drive to make the industry a more inclusive space — into a range of hair essentials that empower everyone to be their best, most gorgeous self. Whether you love looking beautifully tousled or feel at your best when you’re perfectly groomed, JVN “sees all beauty, serves all beauty” and equips you with the tools you need to be the ‘you' that feels most ‘you’. 

Powered by patented, award-winning hemisqualane — which works a *bit* like silicone but actually repairs and strengthens hair while adding softness, slip and shine — JVN’s proprietary ingredient is made through bio-fermentation of sustainable sugarcane, which is able to penetrate the hair shaft (unlike its synthetic wannabe) and in turn, promote hair health while smoothing and protecting precious colour. It has also been clinically proven to fight any adverse effects of humidity — helping to keep your lengths, coils and curls looking defined and incredibly shiny.  


The brand also boasts a commitment to using sustainably sourced, scientifically backed ingredients in every formulation — from rice protein to aloe vera juice, bamboo extract to moringa seed — in an effort to safeguard your strands and the planet. 

So, where to begin? Why, with a happy scalp of course, so start your wash day ritual with JVN’s {Pre-Wash Scalp Oil} — a balancing blend of circulatory boosting, itch-eliminating and oil-regulating extracts that promote the optimal environment for hair to thrive. Working to lift away dirt, product build-up and pollution, this multitasking marvel makes a great first step towards the glossy locks you’ve dreamed of. 

Devoted to your hairdryer? Ensure the {Blowout Styling Milk} is in your post-wash styling arsenal. A lightweight lotion that locks in moisture while shielding your strands from the perils of heat and humidity, this sinks in swiftly and harnesses orchid milk, peptides and cassia bark polymer to deliver gentle hold while keeping lengths in tip-top condition.  

If it’s gloss you’re longing for then add the {Nourishing Shine Drops} to basket like, stat. Delivering instant lustre with the subtle scents of honey, florals, grapefruit and tangerine (a.k.a. holidays), this helps to restore your strands’ ‘slip’ while providing an ultra-light veil of protection from daily aggressors that compromise colour and strength. 

And if you’re keen to give your hair a heat-free holiday, then trust the best-loved {Air Dry Cream} to lend a tousled texture with a hint of hold and lasting shine. Enriched with a nourishing blend of moringa seed, chia and linseed extracts, this humidity-defying formula promotes separation for perfect ‘piece-y-ness', and helps to effortlessly enhance natural curls and waves without the ‘crunch’ of gel or stickiness of hairspray.  

Verity Douglas
Writer and expert
View Verity Douglas's profile
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...