Pantone has officially released its colour of the year for 2023. And what a colour it is! Descending from the red family, Viva Magenta 18-1750 is bright, bold, and expresses a fearlessness perfect for a brand new year. Striking a balance between warm and cool, this gorgeous shade isn’t at all harsh and will flatter just about anyone. But how to incorporate such a vibrant colour into your make up? Fear not! Our wonderfully knowledgeable Cult Concierge team have put together a selection of must-haves in this delectable shade, so you can find your perfect Viva Magenta match and strut into the new year safe in the knowledge you’re waaay ahead of the trend…
‘Giggles can spread from person to person. So can blushing.’ Vera Nazarian
Let’s start with the quickest and easiest way to incorporate this bold pigment into your routine; blush. Vieve’s {Sunset Blush} in the shade Malbec is perfection, as it’s a creamy texture that can be built from a light swash of colour to a more dramatic finish. Sarah from Cult Concierge suggests using “a soft, fluffy brush that will help to diffuse the product evenly.” Inspired by the stunning sunsets in Santa Monica, Tower 28 Beauty‘s multi-purpose {BeachPlease Luminous Tinted Balm} is another creamy blush that delivers a seamlessly healthy glow. Cult Concierges’ Ryan says that as it’s such a blendable formulation, “for a more vivid finish you will need to build up the product.” For a look that’s more lit from within Saie’s {Dew Blush} in Dreamy is your perfect partner. The brand that marries pure, ethical ingredients with high-performing formulas, this blush not only looks like a dream but will help beautify your skin with continuous use! Cult Concierge’s Connor describes it as ‘“A buildable, creamy blush that is so lightweight and blendable. Whether you prefer a subtle tint or an intense, rich pop of colour, this blush is for you. I like to add a couple of dots to my cheek and blend with my fingers or a beauty sponge.”
