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A 101 GUIDE TO ICONIC LONDON

different shades of iconic radiant booster

From volumising lip glosses to luscious {highlighters} – no make up kit is truly complete without ICONIC London’s highly-coveted formulas. Loved globally for their “on-the-glow” products, each and every one bestows an instantly Instagrammable effect upon your skin. You’ll even find them on the faces of the Kardashian Klan and Queen of Pop, Beyonce!

Founded in 2015, celebrity make up artist, Jade Elliot, created ICONIC London with one mission – to empower people to feel confident. ICONIC by name and iconic by nature, the brand have not only created formulas that give a serious wow factor, but also a self-affirming and fearless energy that makes us feel as good as we look. And they’re 100% cruelty-free too, so you can experiment to your heart’s content with formulas that haven’t been near our furry friends!

Ready to add these celeb-approved products to your vanity kit? Let our Cult Concierge expert, {Grace}, reveal everything you need to know about {ICONIC London}…

THE BEST ICONIC LONDON PRODUCTS

From Insta-famous formulas to everyday must-haves, there’s an ICONIC London product for every complexion.

{ICONIC LONDON LUMINOUS POWDER}

Featuring a trio of shimmering bronze shades, this gorgeous finishing powder will make all your highlight dreams come true. A unique combination of pearl and pigment subtly blurs imperfections and douses your skin in an ultra-dewy enviable glow.

{ICONIC LONDON ILLUMINATOR}

If there’s only one ICONIC London product you add to your make up bag, it has to be this one. The brand’s most coveted formula, this concentrated liquid shimmer blends gorgeously into your skin, leaving a gorgeous gleam. Add it to your foundation, moisturiser or serums for a customisable and truly, otherworldly glow.

{ICONIC LONDON SHEER BRONZE}

Achieve that post-holiday glow all year round with this super-blendable liquid bronzer. It nails its glowy, sun-kissed effect with coated pigments and a soft-focus finish. It’s even enriched with horehound extract to defend skin against free radicals too.

Want to learn how to use the ICONIC London product range? Our Cult Concierge is here to help!

HOW TO USE ICONIC LONDON ILLUMINATOR?

This cult formula is effortless to apply. Build a super-versatile and customisable glow by applying it directly onto your skin under make up, accentuating your high points over the top of foundation or even mixing it into your {moisturiser} for a less-is-more daytime glow. The same applies to your foundation, primer and SPF too!

HOW TO USE ICONIC LONDON PREP SET GLOW?

A multi-tasking mist, {ICONIC London Prep-Set-Glow} not only sets make up, but moisturises and brightens your skin. Apply it before or after make up, or on its own for a gorgeous glossy finish.

HOW TO USE ICONIC LONDON MULTI-USE CREAM CONTOUR PALETTE?

The {ICONIC London Multi-Use Cream Contour Palette} has six customisable shades that let you conceal, highlight and contour to your heart’s content. First, apply your chosen contour shade to the hollows of your cheeks, below the hairline and along your jawline. Apply a highlight shade to the high points of your face. Blend together with one of the brand’s {make up brushes} for a flawless finish.