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Beauty News

Just Landed: K18

Bethan Robinson
Writer and expert2 years ago
View Bethan Robinson's profile

{K18} is here to prove that hair damage doesn't need to be the end of your strand story...

Designed to bridge the gap between biotech and {hair care}, this revolutionary brand — and their hero product, the {Leave-In Molecular Hair Mask} — is determined to bring back the bounce to limp and lifeless locks.

As self-described hair care ‘liberators’, K18’s ethos is all about supplying you with the tools you need to express your identity, try new trends and have fun with your mane — without sacrificing the softness, strength and vitality of your hair. By understanding the biology of your hair the K18 team has been able to get to the (*ahem*) root of the problem of hair damage, and — crucially — discovered one hero bioactive peptide that will return strands back to their most healthy state. Enter: the K18Peptide, a patented molecule that travels to the polypeptide chains (that’s the very innermost layer of your hair) where it repairs broken bonds and restores hair’s strength and elasticity.

Giving you that 'new hair, who's this' feeling, their patented K18Peptide is perfectly formed to reconnect broken bonds within your hair, revealing stronger, softer strands in just four minutes. We bet you can't wait for wash day...

Bethan Robinson
Writer and expert
View Bethan Robinson's profile
Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.