Inflammation is the root of all evil one of the primary causes of skin ageing. We all suffer from it, but as we grow older inflammation is exacerbated by the ravages wrought by our very existence; lack of sleep, stress, hormones, UV exposure, weather, pollution (all the usual enemies of the complexion), and with this increased inflammation, comes a veritable cocktail of skin woes...

Although a vital defense mechanism, excessive inflammation can upset skin's finely-tuned immune system - decreasing its resilience and leaving it vulnerable to external damage (from sun and oxidative stress), as well as internal stresses; the negative side-effects of inflammation such as immune cell-migration and DNA damage wrought by the release of free radicals. Which is where {Aurelia Probiotic Skincare} comes into its own.

You've probably heard the term 'probiotics' in reference to yoghurt-y drinks - 'good bacteria' which help to stabilise the goings-on of your digestive system. The premise is simple - probiotic means 'for life' and in Aurelia's innovative skin care, they have harnessed the same, bacteria-balancing capabilities to re-establish skin's natural eco-system, and help to counteract the dreaded inflammation. Aurelia's signature probiotic takes the form of a bifido bacteria-derived glycoprotein - to regulate the skin's immune response system, provide protection from environmental aggressors and help to reduce skin reactivity.

Why probiotics, you might ask? Aurelia-founder Claire Vero explained: "During my late 20s and early 30s, my skin started to change and I realised that I needed to 'step up' my skin care routine. I had a long list of benefits that I was looking for but not one brand stood out for me and offered results but in a natural formulation. At the time I was working in dermatology for one of the biggest pharmaceutical companies, alongside dermatologists and with patients with chronic skin conditions. Probiotics had played a big part in their treatment, which I found fascinating. I started researching the benefits of probiotics in reducing inflammation, one of the main causes of premature skin ageing, and I sought technology which enabled them to be used on skin everyday."

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The benefits are countless; not only do common skin concerns such as sensitivity, redness and breakouts become more manageable, but the negative effects of skin's inflammatory responses are controlled - which has remarkable, anti-ageing benefits. This is science-driven, serious anti-ageing skin care without a single synthetic - proof that nature really is your number one ally in the war against, well... nature.

Claire has dedicated countless hours to the laboratory, fine-tuning Aurelia's 'Probiotic Technology' (you're not just putting yoghurt on your face). Protective and equalising, Aurelia's probiotics work in synergy with the brand's unique 'Repair Complex', to establish equilibrium between the skin's own beneficial flora and fauna, and the 'bad' molecules which cause inflammatory overdrive and do the damage.

Cytokines are the body's natural immune regulators, instructing cells when to react. {Aurelia Probiotic Skincare} helps to prevent them leaping before they've looked (so to speak) - shouting 'Don't panic, don't panic!' when they're wont to go into unnecessary 'crisis mode'. By regulating levels of IL-10 cytokines - which are produced in response to stresses such as UV light - probiotics have knock-on benefits; enhancing skin immunity and suppressing the suppression of other cytokines, such as IL-12 (controlled by IL-10), which is involved in the control and repair of UV-induced damage.

Therefore, by supporting the ideal balance of these crucial cytokines, {Aurelia Probiotic Skincare} helps to control the level of inflammation within our skin and in turn, counteract the tell-tale signs of premature ageing; fine lines, wrinkles and decreased strength and elasticity. It's the ultimate fusion of nature, science and luxury, and we urge you to take a skin care leap of faith, and realise your complexion's youthful, luminous potential.

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