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    VirtuePerfect Ending Split End Serum 20ml<p>If you&#8217;re ready to put an end to split ends once and for all, Virtue&#8217;s Perfect Ending Split End Serum will be a game-changer. A true innovation in hair care, Virtue&#8217;s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them &#8211; not just coating strands or weighing them down. Enriched with this advanced protein, plus pea protein (packed with phytonutrients to protect hair from daily styling and thermal heat damage), hydrolysed quinoa (a plant-based protein that enhances colour, moisture retention and shine) and baobab seed oil (a rich, silky oil that moisturises strands) this luscious formula helps to rebuild singular strands, sealing split ends as it protects against future fraying. As well as leaving your locks smooth, soft and sleek, this will help to minimise breakage and promote healthy grow.</p>VIR008_20ML166368170230200894 stars, based on13 reviews 19.00Cult BeautyNew
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    Virtue Perfect Ending Split End Serum

    Virtue
    Perfect Ending Split End Serum
    ( 20ml )

    £19.00
    Add to wishlist
    • 20ml - £19.00
    • 50ml - £38.00

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    • Why it's Cult

      After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). The product that will finally put an end to split ends, Virtue’s serum helps to repair and seal broken, damaged ends while also preventing future fraying. It smells divine (thanks to coconut and yuzu extracts) and is ideal for hair of any length.

    • Description

      If you’re ready to put an end to split ends once and for all, Virtue’s Perfect Ending Split End Serum will be a game-changer. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Enriched with this advanced protein, plus pea protein (packed with phytonutrients to protect hair from daily styling and thermal heat damage), hydrolysed quinoa (a plant-based protein that enhances colour, moisture retention and shine) and baobab seed oil (a rich, silky oil that moisturises strands) this luscious formula helps to rebuild singular strands, sealing split ends as it protects against future fraying. As well as leaving your locks smooth, soft and sleek, this will help to minimise breakage and promote healthy grow.

    • How to use

      Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

    • Full ingredients list

      Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Hydrogenated Ethylhexyl Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethylhexylglycerin, Phenoxyethanol, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Oil, Moringa Oleifera Seed Extract, Adansonia Digitata Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Quercus Petraea Fruit Extract, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Oil, Madecassoside, Phytic Acid, Asiaticoside, Hydrolyzed Quinoa, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Zea Mays (Corn) Starch, Glycerin, Parfum (Fragrance), Jojoba Esters, Bis-Cetearyl Amodimethicone, Polysorbate 20, Polysilicone-15, Ceteareth-7, Ceteareth-25, Sodium Dilauramidoglutamide Lysine, PPG-26-Buteth-26, Ethylhexyl Methoxycinnamate, Diisostearyl Malate, Butyl Methoxydibenzoylmethane, Peg-40 Hydrogenated Castor Oil, Ethylhexyl Salicylate, Gluconolactone, Cystine Bis-PG-Propyl Silanetriol, Sodium Benzoate, Alcohol, Sodium Chloride, Isododecane, Butylene Glycol, Caprylyl Glycol, Dehydroacetic Acid, Phenethyl Alcohol, Potassium Sorbate, Calcium Gluconate, Sodium Hydroxide, Benzyl Alcohol, Chlorphenesin, Citric Acid, Sorbic Acid, Benzoic Acid, Tetrasodium EDTA, BHT, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Geraniol, Hexyl Cinnamal

    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code VIR008

    Reviews
    Virtue - Perfect Ending Split End Serum

    Virtue Perfect Ending Split End Serum Reviews

    What split ends?!
    This has been a holy grail product of mine since working here. I had never invested in hair care until I worked at Cult Beauty and its been the best idea I've had and this product has truly saved my hair! I have been over colouring and over styling my hair for years meaning it was so dry and full of split ends and just refused to grow. Until I discovered this product. You only need the tiniest amount for the mid/end lengths of your hair meaning that it lasts ages. People actively comment on how great my hair looks now, something that never used to happen. I highly recommend this product and the good news is that if you don't want to invest straight up you can buy the smaller size and "try before you buy". Are you ready for luscious locks??!!
    Amazing!!
    I totally disagree with the negative reviews. My hair is thin, curly and dry. This product makes my ends soft and frizz-free. I fell in love with this brand.
    Virtue Co Correct
    Never written a review before but was so disappointed. There is hardly any product in the bottle and what little there was made no difference. And smell is sickly sweet and overwhelming. A total waste of money.
    Not worth the price
    Amazing leave in conditioner for dry and frizzy hair. BUT definitely not worth £19 or £38. There's drugstore products that do the same thing. Also doesn't do much for split ends especially considering how expensive it is.
    Waste of money
    Was really keen to try this product, but quite frankly, it was useless. Hugely disappointed. Purchased the 20ml bottle which also had no more in it than I would expect from a free sample. This product does not work - do not waste your money.
    Fabulous!
    I absolutely love this serum...... not only does it smell divine, but it tames my frizzy & distressed hair, keeping it manageable all day.
    Absolute rubbish
    Do not waste your money I am so glad I have only tried the one product. Already used the serum the bottle was not even full. Save your hard earned money and buy Moroccan oil instead. Should be done under trade description act!!!!!!
    Good
    I‘m in love with this product! It smells so delicious!
    Truly fantastic.
    This makes my dry, coloured ends feel like virgin hair. In my opinion, this is the best hairline on the market.
    Waste of time
    Made no difference to my hair at all.
    Waste of money
    Didn't work for me, hair still frizzy at the ends, disappointed after the hype!
    Virtue Split End
    This is amazing. I struggle with frizzy ends so I use this from the top right to the ends and is completely smooths my hair. I love it.
    Beyond lovely!
    The smell, the texture of my hair, the shine - everything has improved in just 2 washes. I'm in love with this whole line!
    See all 13 reviewsHide 8 reviews

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