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VIRTUE Perfect Ending Split End Serum Travel Size 20ml

After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). The product that will finally put an end to split ends, Virtue’s serum helps to repair and seal broken, damaged ends while also preventing future fraying. It smells divine (thanks to coconut and yuzu extracts) and is ideal for hair of any length.

If you’re ready to put an end to split ends once and for all, Virtue’s Perfect Ending Split End Serum will be a game-changer. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Enriched with this advanced protein, plus pea protein (packed with phytonutrients to protect hair from daily styling and thermal heat damage), hydrolysed quinoa (a plant-based protein that enhances colour, moisture retention and shine) and baobab seed oil (a rich, silky oil that moisturises strands) this luscious formula helps to rebuild singular strands, sealing split ends as it protects against future fraying. As well as leaving your locks smooth, soft and sleek, this will help to minimise breakage and promote healthy grow.

Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Hydrogenated Ethylhexyl Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethylhexylglycerin, Phenoxyethanol, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Oil, Moringa Oleifera Seed Extract, Adansonia Digitata Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Quercus Petraea Fruit Extract, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Oil, Madecassoside, Phytic Acid, Asiaticoside, Hydrolyzed Quinoa, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Zea Mays (Corn) Starch, Glycerin, Parfum (Fragrance), Jojoba Esters, Bis-Cetearyl Amodimethicone, Polysorbate 20, Polysilicone-15, Ceteareth-7, Ceteareth-25, Sodium Dilauramidoglutamide Lysine, PPG-26-Buteth-26, Ethylhexyl Methoxycinnamate, Diisostearyl Malate, Butyl Methoxydibenzoylmethane, Peg-40 Hydrogenated Castor Oil, Ethylhexyl Salicylate, Gluconolactone, Cystine Bis-PG-Propyl Silanetriol, Sodium Benzoate, Alcohol, Sodium Chloride, Isododecane, Butylene Glycol, Caprylyl Glycol, Dehydroacetic Acid, Phenethyl Alcohol, Potassium Sorbate, Calcium Gluconate, Sodium Hydroxide, Benzyl Alcohol, Chlorphenesin, Citric Acid, Sorbic Acid, Benzoic Acid, Tetrasodium EDTA, BHT, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Geraniol, Hexyl Cinnamal

Brand:
VIRTUE
Volume:
20ml
Size:
Travel Size

VIRTUE Perfect Ending Split End Serum Travel Size 20ml

GBP 20.0

£20.00

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After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). The product that will finally put an end to split ends, Virtue’s serum helps to repair and seal broken, damaged ends while also preventing future fraying. It smells divine (thanks to coconut and yuzu extracts) and is ideal for hair of any length.

If you’re ready to put an end to split ends once and for all, Virtue’s Perfect Ending Split End Serum will be a game-changer. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Enriched with this advanced protein, plus pea protein (packed with phytonutrients to protect hair from daily styling and thermal heat damage), hydrolysed quinoa (a plant-based protein that enhances colour, moisture retention and shine) and baobab seed oil (a rich, silky oil that moisturises strands) this luscious formula helps to rebuild singular strands, sealing split ends as it protects against future fraying. As well as leaving your locks smooth, soft and sleek, this will help to minimise breakage and promote healthy grow.

Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Hydrogenated Ethylhexyl Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethylhexylglycerin, Phenoxyethanol, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Oil, Moringa Oleifera Seed Extract, Adansonia Digitata Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Quercus Petraea Fruit Extract, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Oil, Madecassoside, Phytic Acid, Asiaticoside, Hydrolyzed Quinoa, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Zea Mays (Corn) Starch, Glycerin, Parfum (Fragrance), Jojoba Esters, Bis-Cetearyl Amodimethicone, Polysorbate 20, Polysilicone-15, Ceteareth-7, Ceteareth-25, Sodium Dilauramidoglutamide Lysine, PPG-26-Buteth-26, Ethylhexyl Methoxycinnamate, Diisostearyl Malate, Butyl Methoxydibenzoylmethane, Peg-40 Hydrogenated Castor Oil, Ethylhexyl Salicylate, Gluconolactone, Cystine Bis-PG-Propyl Silanetriol, Sodium Benzoate, Alcohol, Sodium Chloride, Isododecane, Butylene Glycol, Caprylyl Glycol, Dehydroacetic Acid, Phenethyl Alcohol, Potassium Sorbate, Calcium Gluconate, Sodium Hydroxide, Benzyl Alcohol, Chlorphenesin, Citric Acid, Sorbic Acid, Benzoic Acid, Tetrasodium EDTA, BHT, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Geraniol, Hexyl Cinnamal

Brand:
VIRTUE
Volume:
20ml
Size:
Travel Size

Customer Reviews

Overall Rating : 3.5 / 5 (20 Reviews)
  • 11 5 star reviews
  • 1 4 star reviews
  • 1 3 star reviews
  • 1 2 star reviews
  • 6 1 star reviews
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Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

It works

I think it works, my hair is very smooth and soft, and I don't need to use much of a product. Hair isn't as freezy as when I used some other products. The scent is nice, I’m sensitive to strong stuff, but this one is ok. Maybe I would repurchase. Not sure because of the price and the effect. Difficult to understand does it indeed treat and repair my hair or it’s just a temporary effect while using it. But overall worth trying it

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Loved!

I have long, thin hair and this was great for my hair type. I got a sample in a goody bag and wasn't expecting miracles. My hair was long due to a cut so I had numerous split ends! The first thing I noticed was that it smelled amazing. I also did not need much product as my hair is pretty thin. It made my hair so soft and noticeably shinier. No, it did not magically cure all split ends as I hadn't had my hair cut in almost a year (After a certain point - that's the only thing that will work!), but the hair looked much healthier and I will continue using post lockdown haircut to keep the ends healthy!

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Love it!

I got it in a Beauty Bag. And I love it. It doesn’t help with split ends and doesn’t prevent breakage because my hair is already damaged on the ends, so I understand that the only way is to just cut it) But it makes my damaged hair softer and the ends looks a lot better. I will definitely buy it again because it’s much better than any oils. I’ve tried a lot of oils and no one makes my hair so soft as this serum.

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Leaves hair unbreakable

The smell is incredible like sweet expensive perfume and the performance is amazing, made my fine hair extremely strong I really noticed a difference. I think if a person used this on a regular basis they wouldn’t get anymore split ends, it’s a wonderful product and it works

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Never again

Made my already badly split, rough and knotty ends even worse. I can usually just about get a comb through, but after using this I had to spend 10 minutes detangling my ends as they pretty much matted once dry. The only way to sort split ends is to chop them off, I just tried the sample as hairdressers are shut for another few weeks!

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Virtue Perfect Ending Split End Serum

Wonderful! Makes all the difference to my hair. No more tangles!

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doesn't last

I bought this product after reading amazing reviews on different blogs. I apply the product after I dry my hair and before the blow-dry. The frizz-free effect last just for less than a day. Also there is hardly any product in the bottle. Not worth the price

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What split ends?!

This has been a holy grail product of mine since working here. I had never invested in hair care until I worked at Cult Beauty and its been the best idea I've had and this product has truly saved my hair! I have been over colouring and over styling my hair for years meaning it was so dry and full of split ends and just refused to grow. Until I discovered this product. You only need the tiniest amount for the mid/end lengths of your hair meaning that it lasts ages. People actively comment on how great my hair looks now, something that never used to happen. I highly recommend this product and the good news is that if you don't want to invest straight up you can buy the smaller size and "try before you buy". Are you ready for luscious locks??!!

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Truly fantastic.

This makes my dry, coloured ends feel like virgin hair. In my opinion, this is the best hairline on the market.

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Amazing!!

I totally disagree with the negative reviews. My hair is thin, curly and dry. This product makes my ends soft and frizz-free. I fell in love with this brand.

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