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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
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VIEVE Modern Matte Lipstick 3g (Various Shades)
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£19.00
In stock
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4 instalments of £4.75 with clearpay Learn more
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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
Frequently Bought Together



from £34.00
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Beautiful shade
I got the shade ‘Pinch’ and it’s absolutely beautiful. The colour looks just like the photos and it looks beautiful on. The texture is nice and creamy and it stays on well. Packaging is really nice too!
Report this reviewCherub's Kiss
This is my new favourite nude - it's not too pale of a pink, more of a soft rose and I love it, very happy with the texture and how it lasts too.
Report this reviewLovely
There's nothing not to love about this lipstick - the beautiful case, the texture, colour and performance. It lasts well without being drying and the colour is very flattering. I got the shade 'Promise', which on my fair, neutral-toned skin, comes out as a warmish berry/brown nude, perfect for everyday use or for balancing out the look with a dramatic eye for the evening.
Report this reviewFabulous lipstick
Been searching for matte lipstick for months now & a colleague recommended the cult app & I chose this lipstick & love it, it goes on so lovely & I love the texture & the case is so stylish. Very happy with my lipstick.
Report this reviewStupid Cupid
3rd vieve lipstick now was so happy with the new colour range release as I love a pinky tone lip this is a lovely rosey tone a little darker on me that the swatch but still very pretty
Report this reviewBeautiful
I never wear matte lipstick, i find them drying, even the ones with reviews telling me otherwise. This doesn't feel dry going on, doesn't dry your lips out or feel uncomfortable. Beautiful colours, i love Vieve products they suit all skin tones.
Report this reviewVieve est un plaisir
Staying on power great colours perfect good selection nice creamy texture Highly recommend I'm on my fifth shade 👍
Report this reviewDeity and Cherub’s Kiss
The deity shade isn’t so different from classic Urban Decay’s 1993 lipstick shade but still beautiful and comfortable. The cherub’s kiss is truly chef’s kiss (I’m sorry for the terrible joke) Probably “need” Lara next…
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