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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIEVE
Frequently Bought Together
from £42.00
Add both to basketVIEVE Modern Matte Lipstick 3g (Various Shades)
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£23.00
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4 instalments of £5.75 with clearpay Learn more
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A clever homage to Jamie Genevieve's name, VIEVE means full of life. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules: the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.
A key part of the brand’s signature hero collection (which prides itself in bursting with versatile and modern essentials), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.
Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use, imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger, leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from 11 flattering shades.
For full colour pay off apply straight from the bullet, working from the centre of the lips outwards. For a softer, buildable application simply blot on with fingertips.
Top Tip: Add extra volume and definition to lips with your choice of Modern Lip Definer.
Neopentyl Glycol Diheptanoate, Diisostearyl Malate, Talc, Pentaerythrityl Tetraisostearate, Polyethylene, Synthetic Beeswax, Cyclopentasiloxane, Copernicia Cerifera Cera (Carnauba) Wax), Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Tocopheryl Acetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, 1,2-Hexanediol, Tropolone, Aroma (Flavor), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Blue 1 Lake (Ci 42090)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIEVE
Frequently Bought Together
from £42.00
Add both to basketCustomer Reviews
Top Customer Reviews
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Love it!
A flattering shade with great staying power. The magnetic lid is also a game changer.Â
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good blue-toned red
I bought this lipstick in the shade Muse, which is a blue-toned red. The colour is beautiful and strongly pigmented and the packaging feels luxe. There is a strong vanilla/ sweet scent which is something to bear in mind if you have allergies or can't deal with scented products. The wear time is good and this is quite a comfy matte formula- it glides on easily and doesn't dessicate my lips by the end of the day. I would happily but this again.
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Great texture
A great texture, colour is too brown for me personally but lasts long timeÂ
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New favourite
I purchased the limited christmas set, which is no longer available, to try as it came in a smaller size. It was my first time using any Vieve product and bought this to replace a Pillow Talk I lost. I would definitely purchase the full size or other colours after trying this - love how it looks and lasts long on lips without being drying.
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Faulty
This was the first lipstick I bought from Vieve - the first of many, I had thought, as the colours in this range are gorgeous and Brat did not disappoint. However, as other reviewers have said, the lipstick bullet detached after one use, which has made me reluctant to purchase another one. Please address this issue Vieve, then you can give Charlotte Tilbury a run for her money!
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Perfect red
This is a blue red, perfect for cool tones like myself. The formula is so moisturising and the lipstick last
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Lovely
This is a really nice nude lipstick and the formula is so creamy but still matte looking.
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Muse
Beautiful lipstick, very striking and empowering colour. However, I found the formula a bit drying on my lips.
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Nice texture, good pigment.
The shade pulls a little too tan, orange on me but sheered down it’s much more flattering. The packaging is lovely!Â
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Love the colour but be careful of the lipstick falling out!
I have so many vieve lipsticks as the colours are amazing and have real staying power, but every single one so far the lipstick has detached from the bottom of the tube so if it's opened the wrong way up/twisted to the top slightly too far the lipstick falls out of the tube. I may just be unlucky with the ones I've bought but it does seem to have happened to all of the ones I've used a few times first!
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