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Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)

A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish this line-up is proud to be cruelty-free: prepare to unleash your creativity.

If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.

The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*

*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate ,Aqua (Water/Eau)., [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade. Please refer to packaging for specific ingredients list.

Volume:
10ml
Brand:
Urban Decay

Frequently Bought Together

Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
This item
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
from £19.50
Select shade
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades) + Anastasia Beverly Hills Sun Dipped Glow Kit®

from £58.50

Add both to basket
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
This item
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
from £19.50
Select shade
Add both to basket

Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)

GBP 19.5

£19.50

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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish this line-up is proud to be cruelty-free: prepare to unleash your creativity.

If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.

The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*

*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate ,Aqua (Water/Eau)., [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Please Note: Ingredients may vary per shade. Please refer to packaging for specific ingredients list.

Volume:
10ml
Brand:
Urban Decay

Frequently Bought Together

Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
This item
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
from £19.50
Select shade
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades) + Anastasia Beverly Hills Sun Dipped Glow Kit®

from £58.50

Add both to basket
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
This item
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
from £19.50
Select shade
Add both to basket

Customer Reviews

Overall Rating : 5.0 / 5 (5 Reviews)
  • 5 5 star reviews
  • 0 4 star reviews
  • 0 3 star reviews
  • 0 2 star reviews
  • 0 1 star reviews
 

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Really good

I tried a lot of primers before and I didn't have any expectations, really. But I have tested it in different combinations and through humid weather and rain and I must say it is the best primer I have ever used.

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My go to!

This is SUCH a staple for me. I've been using this for years and never apply my eyeshadow without it. It creates the most perfect base and keeps my eyeshadow in place without creasing. ( If this is something you struggle with then definitely give this a try! )

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Staple

I have used this product for years now. I have hooded lids so trying to get eye product to stay on can be tricky. I can honestly say if you use this your eyeshadow will stay put all day (and night) I’ve tried other primers but I always go back to this staple in my makeup routine.

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buy eden

If you have fair skin, Eden will work fantastically for you. I don't know why, but I find the original formula to be quite ineffective. I call on Urban Decay to extend the shade ranges of this product so everyone can enjoy it.

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Does what it says..

This most definitely does what it says on the bottle. I have quite dry and creased eyelids, and I have seen a massive difference when using this vs when I do not use this. Also, It helps just create a 'blank canvas' to work with.

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