• It looks like you're visiting from

    Shop in EUR € and get FREE SHIPPING on orders over €50.

Recently Added Items
    Grand Total -
    Too FacedBorn This Way Foundation Cloud<p>A make up icon, Born This Way Foundation by Too Faced offers medium-to-full, undetectable coverage that&#8217;s become rightfully famous. Inspired by the &#8216;I woke up like this&#8217; beauty mantra, Too Faced set out on a mission to create a flawlessly natural-looking foundation &#8211; and Born This Way is the result. The luscious liquid formula is enhanced with gorgeous, skin-loving ingredients: coconut water helps to replenish skin&#8217;s moisture levels without overburdening it, alpine rose brightens and promotes elasticity and hyaluronic acid provides long-lasting hydration for a more youthful appearance. The 35-strong shade range is versatile enough to suit a wide array of skin tones: there&#8217;s everything from Cocoa to Porcelain, via Caramel, Almond and Sand.&nbsp;</p>TOO034_CLOUD148166519867025895 stars, based on78 reviews 29.00Cult BeautyNew
    • Too Faced Born This Way Foundation Thumbnail
    • Too Faced Born This Way Foundation 1 Thumbnail
    • Too Faced Born This Way Foundation 2 Thumbnail
    Too Faced Born This Way Foundation

    Too Faced
    Born This Way Foundation
    ( 30ml )

    £29.00
    Add to wishlist
    Too Faced Born This Way Foundation Cloud Mini Swatch
    Too Faced Born This Way Foundation Swan Mini Swatch
    Too Faced Born This Way Foundation Snow Mini Swatch
    Too Faced Born This Way Foundation Ivory Mini Swatch
    Too Faced Born This Way Foundation Almond Mini Swatch
    Too Faced Born This Way Foundation Seashell Mini Swatch
    Too Faced Born This Way Foundation Pearl Mini Swatch
    Too Faced Born This Way Foundation Porcelain Mini Swatch
    Too Faced Born This Way Foundation Vanilla Mini Swatch
    Too Faced Born This Way Foundation Nude Mini Swatch
    Too Faced Born This Way Foundation Warm Nude Mini Swatch
    Too Faced Born This Way Foundation Golden Beige Mini Swatch
    Too Faced Born This Way Foundation Light Beige Mini Swatch
    Too Faced Born This Way Foundation Natural Beige Mini Swatch
    Too Faced Born This Way Foundation Warm Beige Mini Swatch
    Too Faced Born This Way Foundation Sand Mini Swatch
    Too Faced Born This Way Foundation Golden Mini Swatch
    Too Faced Born This Way Foundation Praline Mini Swatch
    Too Faced Born This Way Foundation Warm Sand Mini Swatch
    Too Faced Born This Way Foundation Honey Mini Swatch
    Too Faced Born This Way Foundation Caramel Mini Swatch
    Too Faced Born This Way Foundation Brulee Mini Swatch
    Too Faced Born This Way Foundation Mocha Mini Swatch
    Too Faced Born This Way Foundation Butter Pecan Mini Swatch
    Too Faced Born This Way Foundation Maple Mini Swatch
    Too Faced Born This Way Foundation Chestnut Mini Swatch
    Too Faced Born This Way Foundation Chai Mini Swatch
    Too Faced Born This Way Foundation Mahogany Mini Swatch
    Too Faced Born This Way Foundation Spiced Rum Mini Swatch
    Too Faced Born This Way Foundation Hazelnut Mini Swatch
    Too Faced Born This Way Foundation Tiramisu Mini Swatch
    Too Faced Born This Way Foundation Cocoa Mini Swatch
    Too Faced Born This Way Foundation Sable Mini Swatch
    Too Faced Born This Way Foundation Truffle Mini Swatch
    Too Faced Born This Way Foundation Ganache Mini Swatch

    Item added to bag

    • Why it's Cult

      Achieve ‘I woke up like this’ levels of flawless with the iconic Born This Way Foundation from Too Faced. Offering medium-to-full, undetectable coverage, the oil-free formula features moisture-restoring coconut water, brightening alpine rose and hydrating hyaluronic acid, nourishing skin as it creates a seamless finish. With 35 versatile shades to choose between – from Porcelain to Cocoa – you’ll be sure to fool everyone into thinking you were born this way.

      HOORAY! WE SHIP TOO FACED THROUGHOUT THE EEA

    • Description

      A make up icon, Born This Way Foundation by Too Faced offers medium-to-full, undetectable coverage that’s become rightfully famous. Inspired by the ‘I woke up like this’ beauty mantra, Too Faced set out on a mission to create a flawlessly natural-looking foundation – and Born This Way is the result. The luscious liquid formula is enhanced with gorgeous, skin-loving ingredients: coconut water helps to replenish skin’s moisture levels without overburdening it, alpine rose brightens and promotes elasticity and hyaluronic acid provides long-lasting hydration for a more youthful appearance. The 35-strong shade range is versatile enough to suit a wide array of skin tones: there’s everything from Cocoa to Porcelain, via Caramel, Almond and Sand. 

    • How to use

      Apply with fingertips, sponge, or brush. Start at the centre of the face and work outward. Apply more to achieve desired coverage.


    • Full ingredients list


      Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)


    • Discover More

    View our Shipping Policy here

    Need help? Contact us referencing product code TOO034

    Reviews
    Too Faced - Born This Way Foundation

    Too Faced Born This Way Foundation Reviews

    Beautiful on every skin type
    Guys, I love this foundation and this is one of the best foundations ever.. I'm in love with it
    absolutely amazing!
    love this product! so lightweight but full coverage, worth the price.
    Should be cheaper
    I think it’s such a good foundation and easily blends but it isn’t Amazing therefore shouldn’t be that expensive
    Best foundation!
    I have a mixed complexion and finding a foundation that doesn’t make me look too oily In some places and some others too dry/cakey was hard until I tried this one! I’m in love!
    Love it
    It is great, best ever!
    Great Foundation!
    Super light, feels like you just add a layer of soft perfect skinned to start your make up! No fragance and lots of product to go around! Will buy again! :)
    Lovley foundation
    Leaves skin looking beautiful and a little goes a long way.
    Good but
    It’s a good foundation but dries VERY quickly so blend it out fast. Also best applied with a brush & blended with a sponge after
    Not my favourite foundation.
    I saw this used so much, I don’t know if it’s because I have dry to combination skin but found it a little cakey l. I got two of the palest shades and found the both too dark for me. Would look lovely on oilier skin.
    Nice foundation, but....
    On me this is a light/medium finish which is lovely, and it stayed put pretty well during the day. I used a brush first then a beauty blender to finish off. I've dropped a couple of stars, because I've only been able to use it once. The reason being; because for me personally, the shade descriptions are hopeless. The colour I chose based on these was Nude, which was at least two shades too dark and looked orange. I would try again, but I'm loath to spend nearly £30 just in case the same thing happens again. It would be great if we could buy small samples to test before committing to buy the full size.
    Love it
    I was a little worried about getting my shade right but the nude is perfect on my skin I have combo skin so it did go a little shiny on my chin and forehead but only a little retouch of power and all is good. Coverage is medium which is good for me;). I really love it I can tell it's going to be my favourite base I will have to get a darker shade in July so big thumbs up from me, ta xx
    Born this way foundation
    Amazing I would recommend to anyone, one of my favourites
    Go-to
    Thank God for Aunty Jackie extending the shade range! I got this foundation in August and I haven't put it down since. The formula is amazing, not too full coverage but definitely buildable. The finish is perfect for me - covers enough but still looks like skin, not heavy at all! It stays on all day and is not drying but not too oily either. I haven't stopped recommending it to my friends and family since!
    Not what it says...
    I love this foundation as it is light weight and blends easily. However it is defiantly not medium-full coverage, so therefore you have to use lots of it to cover what you want. It is also SO expensive for what it is.
    Cakey
    Awful foundation! I have normal skin and this foundation looks so bad! I'm 28yo and I don't have big wrinkles, but this foundation settles to those fine lines. Looks bad on the nose, chin, forehead is. Don't waste ur money.
    Not great
    Even after baking, using this foundation left my skin looking very oily so in my opinion, it does not control oil so I will not be purchasing again. I find drug store foundations that are cheap better than this one.
    Bloody love this
    Amazing foundation and definitely build able. Feels very light weight, lasts all day and comes in some amazing shades!
    For everyone
    Such an amazing shade range and does not oxidize. Perfect for my dry combo skin and I am in love with the finish. Only wish it stayed on longer!
    Great for dry skin
    A lot of foundations don't work for me because I have very dry skin but this looks amazing/natural and doesn't cling to any dry patches. It lasts a decent amount of time on me. It's not full coverage so, if you're looking for that, maybe try something else.
    LASTS ALL DAY!
    This is now my favourite foundation! I apply it at 7am in the morning with my Laura Mercia powder and it lasts all day at work and at the gym still on my face at 8pm when I come home without any touch ups! Works really well with my normal to combination skin! Doesn’t look cakey literally the best foundation I have ever used. Can’t wait to purchase again.
    Good but not the best
    The coverage is pretty average. I had to mix it with my Milk foundation for it to work the level of coverage I like, also I had to use a lot of products to make it last because by itself the coverage is poor, and also not very long lasting. The price is fair and is not a horrible product, is just that like this foundation there is already a dozen in the market there is nothing extra about it, definitely did not work for me.
    is this a joke?
    I can't believe I spent £23 on this. It’s a tiny bottle and it’s got NO COVERAGE. I applied using a Beautyblender and I'm really sat here about to cry. It doesn't even look like I'm wearing foundation - it literally covered nothing. Will try again tomorrow using a brush maybe but for right now I'm so mad and upset because the photos and reviews looked really good. Never been more disappointed in my life.
    All time favourite
    This is the foundation I keep coming back to. I’ve used it for the past couple of years and while I’ve tried some other brands along the way, nothing works as well as this foundation for me. I’ve got very sensitive skin and even though this is a medium to full coverage foundation, it doesn’t give me a breakout as long as I wash it off properly every night. It’s super easy to work with, depending on how I apply it, it can give me a light, medium or full coverage and it ALWAYS looks absolutely amazing. If you have dry skin like me I would definitely recommend a nice hydrating primer underneath it.
    Love hate
    I hate this for under my eyes, it leaves my undereyes really dry and creasy. But I really do like it to cream contour.
    top quality
    If you have oily skin, this is it for you. It’s better than Double Wear 100% and the shade range is also great. I am super pale - literally Casper the friendly ghost over here - and this honestly is the first foundation I’ve found my shade and works for my skin type. Finding both has always been so difficult. Thank you Too Faced for this formula (still wish there was no alcohol in it though) and thank you also for shade Snow!
    Not life changing
    It's ok but not amazing, doesn't sit in lines however, with my oily complexion it did make my skin more shiny than usual. Also careful with choosing a shade, as I went for my suggested tone and it was slightly too dark.
    THE PICTURES LIEEEEE
    I have quite a neutral undertone that's slightly more on the yellow side but not much. I'm also quite pale, so when I was searching for the right shade, I was recommended the shade Porcelain and it looked like it could be the right shade from the pictures. Boooooy was I wrong. It's sooooo yellow for it being neutral with pink undertones... Girl where!?!?!?! TOO YELLOW AND TOO DARK. Also, the formula is quite dry, even for my oily self. First hour or 2 looks good though and it's not heavy feeling. Maybe it will work in the summer if I tan.
    New favourite
    I tried this mainly because I’m trying to use cruelty free makeup from now on, and I absolutely love it! Great coverage and the best match to my shade I’ve ever had. Would definitely recommend.
    Not sure I love it
    I was really excited to try this foundation but I didn't choose the right colour based on the description. Anyway I have worn it at nighttime combined with a decent amount of powder and it performed well - I found a little bit of dryness around my nose but I guess that's expected. I have combination skin type. I tried it also during the day with not so much powder and it went oily on my forehead within 3 hours and the coverage didn't last much. Conclusion: make sure you set it if you have combination skin type, I am not sure I love it as much as I wanted to.
    Very good, even for dry skin
    Amazing longevity, very nice medium-satin coverage and it's even very comfortable, even on my extremely dry skin when used with a hydrating primer. I am quite fair with golden undertones and the shade Almond was a perfect match.
    Tacky
    I hated this foundation! So drying for the skin and can make you look caked. I don’t understand all the good reviews. I am young and the foundation just creased and created the appearance of wrinkles I don’t even have. Made my skin look dry and goes patchy throughout the day. Maybe this is only good for really oily skin that needs to be dried out. All hype.. waste of money
    Best foundation for my skin lately
    I ordered the shade Snow and it matches my skin undertone perfectly, you can't even tell I'm wearing any foundation. Honestly, I didn't think I was gonna be this impressed. I absolutely love it, it meets every expectation.
    Nice
    A love this foundation. It's light way and stay nice on the skin.
    I don’t rate it.
    I honestly do not understand the rave about this foundation? It’s expensive and awful, it is not medium to full coverage and feels very heavy on the skin. It takes a lot of pumps to actually cover any imperfections such as acne or scars. If I'm being honest it’s not worth the money at all ... the concealer however is wonderful, I would recommend that instead.
    Too faced born this way foundation
    Amazing foundation. Coverage is fabulous
    Omg flawless!!
    Hands down the best foundation!! Covers all without looking cakey and stays put! Love love love!!!!
    It was nice but...
    It was nice but for the coverage you need a lot as you will use it up real fast.
    Amazing coverage
    I bought this foundation after seeing lots of great reviews, and I wasn’t disappointed. It had medium to full coverage which I love. I used a beauty blender first which gave medium coverage & then used a brush the second time and it had the most coverage. The colours are a little difficult to choose from as I had no idea what shade I would be, i chose vanilla, it’s a little dark but I can work with it by using concealer to lighten areas. Overall a lovely satin finish, would buy again.
    Too Faced foundation
    My all time favourite foundation. I have combination skin with oily T zone. It's a buildable foundation giving you full coverage. It applies smoothly & the end result is flawless looking skin even on my mature skin. I have tried every foundation out there & I won't pass too faced born this way. Very happy customer.
    Very good
    Very good coverage is medium and not too mate but it oxidizes a lot. But I will buy it again just a shade lighter.
    Nice finish
    Love the way this looks on skin, fairly lightweight but is buildable
    Perfect
    All-day wear. Feels comfortable on the skin. Great coverage. Love love love this foundation. I paired with the original face primer for the perfect foundation.
    Lovely finish
    I tried this after seeing James Charles recommend it and I really like it. I feel good on my skin and has a lovely finish. The coverage is not as full as Double Wear but it stayed on. Only wish it had an SPF
    Love it!
    I purchased the product in warm beige, and it’s gorgeous!! Natural looking, matches my skin perfectly and gives good coverage! I love it. Think I may have found my new favourite foundation! I usually use Milani in warm beige.
    Good
    This foundation has pretty good coverage if you have blemishes. Be careful picking a shade if you are pale.
    Ok...
    I ordered this foundation as a change from using Doublewear by Estee Lauder as I saw it had many positive reviews. Positives are it was a great skin match and you don't need a lot to cover your face, it's very full coverage so a little goes a long. However, I've found after a few hours of wearing it it goes very oily on my skin and almost smeary? Also, since switching to this foundation over a month ago my skin has broken out horrendously. I have spot prone skin anyway so I have to be careful with my foundation but this seems to have aggravated it. Wouldn't recommend if you have spot prone skin!
    Foundation
    It’s a really good foundation and coloured matched perfectly so would recommend for oily skin as it had that Matte finish.
    So nice
    A beautiful product that leaves my skin looking lovely and glowing.
    Swan
    I had 2 bottles. Good formula especially for Autumn.
    Best foundation for dry skin
    This is the best foundation that I ever tried for my dry skin! So smooth and so natural looking (even my husband asked if I am sure that I put foundation on, as it looks like I have none), this foundation gives a medium coverage and it is also buildable. Highly recommend it!
    best foundation ever
    This is the best foundation I've ever used by far! It looks super natural and if you want more coverage you can build it up as much as you like. I have extremely sensitive and greasy skin and this does WONDERS. It has a perfect finish and lasts all day long. I could not recommend it more.
    Simple adore it !
    After so many years, I succeed to finally find a good foundation. My skin is very sensitive (rosacea) yet combo but this foundation function's fantastically on my skin. It covers what is needed to be covered, looks natural, without any irritations. Formula is lightweight, it offers medium coverage, it blends fast and easy. I adore it for more than three years!
    Best foundation ever for dry skin!
    This is the best foundation for dry skin! I have really really bad dry skin, and this foundation works wonders for me! Love the full coverage! Best foundation ever!
    Dont like it
    Sorry but I don't like it at all. It's heavy and it makes me look awful. Too bad.
    Beautiful but...
    This foundation is really beautiful on the skin, it really is undetectable and I love the satin/matt finish it gives. It's a thick foundation so I apply it with a wet sponge because it's easy to use too much and end up looking cakey. I have combo skin, it can cling to dry patches so I don't tend to powder it and it lasts about 8 hours. It's probably medium coverage and you can easily add more where you need more. I love this foundation but sadly something in it makes my skin really itchy so maybe avoid this one if you have sensitive skin.
    Born this way
    The best foundation ever! Easy to blend and colour it's perfect!
    NEVER LEAVING MY SIDE!
    I love this foundation with my entire heart and soul. Buildable coverage, glowy (not greasy) finish and lovely packaging. I have very sensitive skin and this foundation doesn't irritate it. Jackie Aina MADE me buy this ;-)
    Amazing
    I love the texture. It looks so natural but still gives good coverage. So light and longlasting. I love it!
    If you love a no make up look
    This is a no make up make up foundation, it’s lightweight and not got a lot of coverage so if that’s your vibe this is for you! I have oily skin so this is good for that. However it doesn’t last a really long time! I just use this day to day because my make up preferences changes depending on the occasion but this is good for a daily use if you like a no make up make up look.
    Beautiful but not long wearing
    This is a beautiful foundation. It's easy to apply, easy to blend, looks so natural on the skin - not cakey AT ALL. However, the only downside is it's not the longest wearing. I have normal to oily skin and after a 12 hour day at work it looks a little faded but that's to be expected. It doesnt claim to be long wearing and to be fair it wears off nicely. Some foundations separate but this doesn't too badly. Its good to touch up with, can be layered and looks fine, and the best part of all is it doesn't break me out. I have acne prone skin and since using this my skin has just been getting better. I think the ingredients are kind to skin and that's why it's not long wearing but you can't have everything! Would much rather a natural everyday foundation than one that gives me spots. It's not the fullest coverage ever so I apply a decent layer and cover my blemishes with the BTW sculpting concealer and it looks amazing. Would recommend this foundation 100%.
    Staple!!
    I have just started using this and it's becoming a good favourite. The coverage is amazing and colour match is spot on.
    In love
    This foundation has fast become my fave.
    Absolute favourite
    I have dry skin and I've searched for a good medium to full dewy coverage foundation and this is perfect. This foundation slides into my face like magic (I prefer to use this with a Beautyblender) and doesn't settle into any fine lines or dry spots and doesn't look powdery or cakey. My skin looks very natural but flawless and glowy! It also feels hydrating and even nourishing. I have a two shades and I'm mixing them together depending on how tanned I am.
    Foundation
    Very good, I'm happy with it.
    My Ride or Die
    I switched to this product after years of swearing that I would only ever wear Double Wear by Estée Lauder. Born This Way gives the same results whilst feeling lighter than Double Wear. I wear the shade Porcelain after wearing Double Wear’s Ecru. This shade is a much better match for me.
    Good overall
    I’m very fair and ordered swan despite some reviews saying this really yellow. It definitely isn’t yellow for me and I’m Siberia in Nars Sheerglow, 1 in Charlotte tilbury, etc. The formulation is rather nice, quite light on the skin, quite moist. I recommend using a really dense, flat brush to get the best coverage without wasting it. I usually use translucent powder but I do find myself looking a bit oily after a couple of hours in this foundation. Oils aside, it looks really natural and glowy on the skin and works well with other products. Better than nars sheerglow in my opinion, also better than magic foundation
    Average
    •Medium coverage •Very runny consistency •OXIDISES A LOT •Not drying •Doesn’t sit in fine lines •Has a pump! •No fragrance (which is better for skin and minimises breakouts) Overall it’s good. Just be careful when choosing shade as it does oxidise. TIP: If you’re in store have a swatch on your hand and walk around for a while to see how the colour changes.
    New user
    Just used this foundation twice, and liked it both times. Good coverage and easy to blend, lasted great (even without setting spray or powder). I have very sensitive dry skin and I found it very comfortable to use.
    Beautiful foundation - flawless finish!
    Absolutely love this foundation! I use many foundations as I am an MUA and it’s safe to say I’ll be investing in this as a product I will use on others for things like wedding and special occasion makeup, absolute flawless finish and beautiful colours/lots of choice
    Amazing
    This is an amazing foundation. I mean the finish, longevity and coverage. On me, it pulls a satin finish with medium coverage and lasts long. Only complaint would be shade description. The shades are way darker in person than described here. I would say whatever shade you plan on buying, buy a shade lighter in your undertone.
    Wrong shades.
    I ordered the shade porcelain. The description said it was fair with pink to neutral undertones. When it came it was a lot darker than I was expecting and it was very orange with golden undertones which was very disappointing. The shade was not what was described and not what I was wanting so I wouldn’t trust the shades shown.
    Best foundation ever.
    I think this is my 5th time buying this, absolutely love it!
    A.MAZ.ING
    I absolutely LOVE this foundation! It's so satisfying putting it on and its coverage is amazing!
    Amazing!
    Best foundation ever! I've tried A LOT and this stays all day!
    Love it
    This by far is one of the best foundations I’ve ever used! It covers redness really well and leaves a nice dewy finish once applied.
    Amazing!
    This foundation covers without looking ‘cakey’ and looks great on the skin. It gives a seamless skin-like finish and doesn’t look heavy, overall it’s a must have product.
    Superb
    Absolutely love this foundation. Im an oily faced gal, my foundation usually ends up sliding off my face onto my clothes but this foundation behaves beautifully.
    Too faced foundation
    This has to be my all time favourite foundation & I have tried a lot. The only foundation I have worn that I receive compliments on. I'm 51 with combination skin oily t zone & it spent cake up & it's great to blend. Buildable from a natural cover to full coverage. Just love it.
    See all 78 reviewsHide 73 reviews

    Add a Review

    You must be signed in to leave a review

    Add a Review

    Star Rating
    Submit Review