VIEVE Power Ink Liner 0.43ml (Various Shades)
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£23.00
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In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use and the Power Ink Liner is no exception. It’s a smooth-flowing, flexible liquid eyeliner for powerfully precise definition.
Whether you want a classic wing, a natural flick or a bold graphic look, draw your own line with Power Ink Liner from VIEVE.
The precision brush allows you to create the finest of details whilst the smooth-flowing ink glides on for effortless application without dragging. Designed in the brand’s signature gold hue, the ergonomic eyeliner is crafted with a flat edge to give you ultimate control, even when creating the most intricate of eyeliner looks. With a powerful pigments, the long-lasting and smudge-proof formula guarantees your liner stays in place no matter where your day takes you.
Aqua/Water/Eau, Butylene Glycol, Styrene/Acrylates Copolymer, Charcoal Powder, Alcohol, Pentylene Glycol, Amp-Acrylates Copolymer, Ammonium Acrylates Copolymer, Sodium Dehydroacetate, Caprylyl Glycol, Bentonite, Phenoxyethanol, Citric Acid, Pvp, Sodium Citrate, Silica, Iron Oxides (Ci 77491, Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Draw along the lash line, extending upwards and outwards to create a wing. Ensure the lid is clicked firmly in place to keep the smooth-flowing formula airtight.
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Customer Reviews
5 stars rating 55 reviews
4 stars rating 15 reviews
3 stars rating 10 reviews
2 stars rating 5 reviews
1 stars rating 10 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Disappointed after initial promise
Like many eyeliners, this one performed beautifully on the first use—intensely pigmented and easy to apply. I genuinely thought I’d finally found a go-to liquid liner. Unfortunately, by the very next day, it had already dried out significantly. I had to keep swatching it on my hand just to get any product out, and it became impossible to achieve a sharp, clean wing. It's a shame, as I had high hopes, but there are other brands that offer better longevity, sharper application, and often at a lower price point. This was my first product from Vieve, and while I know the brand has many positive reviews, this experience has made me hesitant to try anything else. Sadly, I’m quite disappointed.
by AOB Verified Purchase
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Wanted to love
I really really wanted to love this product. I ended up buying two the first one I bought dried up so quickly. I thought there must’ve been a problem with the batch and I contacted Cult ro ask them and they talk to me through some instructions to deal with the problem and it helped for a while, but then it dried up again so I bought another one and it exactly the same thing happens. I love the founder and really wanted to love this product and give the benefit of the doubt however for the same things that happened twice, it’s really disappointing.
by Jules Verified Purchase
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It’s ok…
I bough this as my first try of Vieve products. The packaging is nice, the tip flexible and soft which helps get a clean line but the formula dries, becomes sticky and therefore drags. It’s ok, but it’s not the holy grail of eye liner.
by ClaireA Verified Purchase
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Struggle
Struggled to love this even though I think most Vieve products are amazing. Pen dried up so quickly when met with other shadows. Transferred too 🙁
by Fi Verified Purchase
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Dry
Not my personal fave prefer a thicker wing and the pen was a bit dry but could be that batch I got tbh
by Liv Verified Purchase
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Sharp
Sharpest eyeliner I've come across and I like that it's flattened on one side of the pen so you can hold it more securely. The only thing I would say is that they used to flow better for longer when they first came out. I keep having to rewet it.
by Roxy Verified Purchase
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Love this!!
Love love love! Another smash for Vieve ❤️ Precise liner that doesn’t budge and smudge! Easy to use and doesn’t drag which can often make application difficult and messy! Pigment is great which is a big bonus. I would repurchase this!
by sarax387 Verified Purchase
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Perfect eyeliner
Love this eyeliner - perfect for everyday use, so easy to apply!
by NFos Verified Purchase
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Great eyeliner
Doesn’t smudge and comes off easy with make up remover.
by Samantha Verified Purchase
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Arrived dry
This was the first time I had used this eyeliner, and I was very disappointed. It was dry from the very first use, and no amount of shaking gave out any more colour. It's unusable and, for me, quite an expensive mistake.
by Sam Verified Purchase
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