VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 126 reviews
4 stars rating 39 reviews
3 stars rating 21 reviews
2 stars rating 8 reviews
1 stars rating 9 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
very good
It's very good to use, but I don't know how long it can last? It's very good at the moment
by NA Verified Purchase
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My favourite product
This mascara is amazing if you have close eyes doesn’t run off doesn’t flake doesn’t much and last years look amazing
by Jules Verified Purchase
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THE BEST MASCARA EVER!!!!
I have been using this mascara since it came out it’s just the best and a great price too!
by Yellow bee Verified Purchase
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It's ok...
I always thought Cult Beauty reviews were more honest (not incentivized) so trusted the reviews on this product. This mascara is ok, there are cheaper mascaras which are better in my opinion. I find it can be quite clumpy and needs separating and also doesn't add a lot of curl. Wouldn't repurchase! Mixed views on the Vieve products I have purchased so far.
by Liz Verified Purchase
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One of the best out there
I keep re-buying this mascara, it separates the lashes super nicely, doesn't smudge and also comes off easy when cleaning my face at night. My go-to!
by Bea Verified Purchase
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Really enhances lash volume
This is such a nice mascara! I am super fussy with mascaras and tend to prefer tubing mascaras because they don’t transfer. 9/10 mascaras transfer and flake on me. This mascara is more of a dry formula which is why it adheres to the lashes so well. It adds lots of volume and some good length to my very sparse, straight lashes. Because of the drier formula, it does flake a little on me, but not a lot and i simply flick away with a spoolie. Because of the flaking I gave a 4 instead of 5. I have repurchased this a few times now
by Jamey-Lynn Verified Purchase
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Lovely mascara
I like this thick brush as it leaves good amount of product on my eye lashes I even after few touches. It leaves quite heavy mascara look which I like, also good to make my short lashes look longer and thicker. It is worth the cost.
by L Verified Purchase
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Great mascara
Seems to add more volume and a little curl
by Kat Verified Purchase
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Nice mascara
Nice black mascara and high quality packaging. Really good mascara but it did dry out quite quickly and found it was flaking off my lashes before the end of the day. Would purchase again as it was effective at making my lashes fuller and had a great brush
by Loobyloo Verified Purchase
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An ok product
I have quite short lashes and bought this because the information says it is effective on all types of lashes. I find the brush bulky and the mascara quite thick so it’s not for me unfortunately
by Deb Verified Purchase
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