Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 111 reviews
4 stars rating 19 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Amazing
This stuff is fantastic. I was so sick of my mascara melting onto my eyelids and getting panda eyes. This was recommended by a Mua and honestly it’s the best product that actually does what it claims!! It’s now my no1 go to. Fabulous
by Helen Verified Purchase
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Worth the 5 starts
Greet as a base or as a primer to hold your eye make up pen all day smooth Island and also looks like a concealer -win win
by Jules Verified Purchase
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It’s good
V good, helps eye makeup stay on all day
by Wriri7 Verified Purchase
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Keeps eyeshadow intact all day!
Love this primer. No creasing of eyeshadow and stays in place all day! Makes colours more vibrant and glitter more pigmented
by Sandy Verified Purchase
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Classic
I went for a while without using a primer and had terrible creasing every day. As soon as I went back to this it really works! Eyeshadow doesn’t budge all day. I’m glad I came back to it, it really makes a difference
by Scarl Verified Purchase
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Works
This works well. Even for hooded eyes.
by Works Verified Purchase
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A little goes a long way
I was worried because I have brown skin, and the primer is pretty pale, but so far it's been great as long as I only apply a small amount. Barely any creasing or transfer.
by J Verified Purchase
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big yes
echoing most reviews- one of the best on the market. esp for oily lids
by ree Verified Purchase
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Best eyeshadow primer
I have used this for years and it’s still the best eyeshadow primer I’ve tried. Great for oily eyelids and makes eyeshadow last all day. The tube lasts a long time as well
by Laurencfm Verified Purchase
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Only eye primer that works!
Unreal, great on the eyes, I also use this on my nose as it really helps with super oily areas and works under foundation!
by M Verified Purchase
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