Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 107 reviews
4 stars rating 18 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Worth the hype
I waited ages before deciding to purchase this believing nothing would keep eyeshadow on. How wrong, this is excellent and keeps eyeshadow well and truly in place and on all day So worth it.Knocked one star off as it a bit messy to apply with the hard applicator. That could be improved.
by Sarah
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Best primer I've used
I use the Eden shade, which is brilliant if you had reddy/purple eyelids. Eyeshadow shows up beautifully afterwards and lasts all day, unless you have really oily eyelids. I use any excess around the corners of my nose too, to neutralise redness.
by Anna Verified Purchase
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Original is better
I bought this & really I should have just bought the original one. It comes up very very light on my eyes. You might think this would be better for showing up bright colours but it’s not really. I find it takes ages to dry down & as soon as it does it starts to crease do you have to make sure to smooth it out before trying to apply shadows. I won’t repurchase this one.
by Ais5786
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Really good
I tried a lot of primers before and I didn't have any expectations, really. But I have tested it in different combinations and through humid weather and rain and I must say it is the best primer I have ever used.
by Ana Verified Purchase
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My go to!
This is SUCH a staple for me. I've been using this for years and never apply my eyeshadow without it. It creates the most perfect base and keeps my eyeshadow in place without creasing. ( If this is something you struggle with then definitely give this a try! )
by Grace - Cult Concierge
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Staple
I have used this product for years now. I have hooded lids so trying to get eye product to stay on can be tricky. I can honestly say if you use this your eyeshadow will stay put all day (and night) I’ve tried other primers but I always go back to this staple in my makeup routine.
by Megan
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buy eden
If you have fair skin, Eden will work fantastically for you. I don't know why, but I find the original formula to be quite ineffective. I call on Urban Decay to extend the shade ranges of this product so everyone can enjoy it.
by mol
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Does what it says..
This most definitely does what it says on the bottle. I have quite dry and creased eyelids, and I have seen a massive difference when using this vs when I do not use this. Also, It helps just create a 'blank canvas' to work with.
by Kimi - Cult Beauty Staff
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