Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 107 reviews
4 stars rating 18 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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The best eye shadow primer
I have tried a lot but always getting back to this gem
by Christina Verified Purchase
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Can be better
It is nice and lightly formulated, but I can not see a big difference when I wear it
by Mădălina Verified Purchase
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The best
Absolutely love this product,total game changer before applying any eye makeup. Shadow lasts all day without creasing!!
by Sarah Verified Purchase
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The best
I have tried many different eye primers(Rare Beauty, Fenty, Too Faced, Nars) and this is hands down the best. I have very oily lids and this ensures my shadow stays vibrant all day long.
by Regina Verified Purchase
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A must
A true rescuer, because the shadow stays on the eyelids all night long.
by Tadeja Verified Purchase
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This works!
I have oily lids and this really helps my eye makeup to stay in place all day. A little pricey for what it is but it does work!
by Louisa Verified Purchase
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Amazing
I have super hooded eyes and can never wear eyeshadow usually because it just all comes off and clumps in the crease but with this I can wear eyeshadow all day and it looks perfect at the end of the day! Perfect eye primer
by Hannah Verified Purchase
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Best eye primer
Say goodbye to smadring eyeliner. I’ve home through a lot of eye primers and this one takes the cake. Makes your Eye make up last the day.
by Pernille Verified Purchase
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Best eye primer ever
I’ve tried multiple eye primers, including the very luxe ones, but this one remains my first choice. It’s just the best, a virtual shadow glue, pigment enhancer and blending facilitator. Bonus, it’s not drying and fills like nothing at all on the lids.
by Karen Verified Purchase
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Amazing
I’ve used this for years, it’s the best! Stops all oil in its tracts!
by Marnie Verified Purchase
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