Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 115 reviews
4 stars rating 20 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Always reliable. Staple in my kit
Reliable primer that gets the job done. Makeup lasts all day and it's easy to use. It's a staple product in my makeup kit that I've been using for years and will continue using and repurchasing.
by Leah Verified Purchase
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Fabulous, very impressed
This grips really well and makes your eyeshadow POP!! Maybe a little strong for those with sensitive eyes
by KTP Verified Purchase
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Perfect
As an older lady of 58 who still likes to look glam . For my ageing eyelids this primer is amazing
by Tracey Verified Purchase
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so good for eyeshadows
make my eyeshadows stay all day; without creasing
by Ronit Verified Purchase
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Miss
I’ve used this for years now, it’s lightweight, blends in well & makes whatever you put on your eyelids last forever with no flakiness. Defo recommend
by Megan Verified Purchase
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Great product!
My friend recommended this to me and I use it every day before I use my eye makeup! It’s a perfect base and helps my eye makeup stay on all day! Worth every penny!…
by Elaine Verified Purchase
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Must-have for eye makeup
I've used a few eye primers and this is the best one I've found for eye makeup. Makes eyeshadow sit nicely on the lid without creasing.
by Gemma Verified Purchase
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Longwearing
Without this my eyeshadow does not last throughout the day. I was surprised how much of a difference it made...my eyeshadow does not crease or fade during the day, which always happens without using it.
by TJ Verified Purchase
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An oldie but a goodie
Helps eyeshadow with transferring and lasting longer and helps with creasing.
by Miriam Verified Purchase
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Can't find a primer like this
Urban decay - one of it's kind. Can't find a better primer than this. Evens out the skintone before any application of eyeshadow. Eyeshadow also blends well on the eyes and long lasting
by SY Verified Purchase
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