OUAI Matte Pomade 50ml
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£20.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
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Customer Reviews
5 stars rating 59 reviews
4 stars rating 29 reviews
3 stars rating 13 reviews
2 stars rating 5 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Did not like this
Hate to write bad reviews but this was awful. Super sticky and clumped together in my hair. Didn’t find it to hold my hair in place either - still had wispy bits flying about. Not sure what the purpose of this is as it very heavy. Won’t be buying again!
by Munira Verified Purchase
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Strong hold
Shapes the hair and pushes back stray hairs well. Doesn’t give a horrible stiff feel to the hair after application. Also smells lovely
by I
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Ok not the best
I had really high hopes for this product, but unfortunately it was quite underwhelming. The product is a lot heavier and stickier than I expected. I personally found it difficult to work through my thick hair. Plus point is that it doesn’t make your hair look greasy.
by Munira Verified Purchase
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Smells amazing!
I love the scent! Plus the price is great as a little goes a long way so this will last me ages, it has good hold, I mainly use it for a slick back look to tame fly-aways and it does the job.
by Beth Verified Purchase
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Good product
It smells nice and does the job. It works nice by itself but works better if paired with another gel product, but I do have thick hair so I guess it depends on that as well. Overall I’d say it’s pretty good!
by Anonymous Verified Purchase
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Nice for slick back buns
Use this to tidy up fly aways when I put my hair in a bun! Very good!
by abby-maya Verified Purchase
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A little goes a long wayyy
Nice product, careful not to use too much especially when you’re using it hold styled hair. Little goes a long way, I use it to hold my bangs in place
by Faiza Verified Purchase
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It’s ok
Don’t see much of a use for this except for taming flyaways which is does do a good job of. Avoid using too much as it does tend to look greasy
by Silver Verified Purchase
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best hair pomade in the world
this is the best hair pomade in the world, I bought it for my partner and he loves it but I also wear it for low bun hair styles or even sometimes just to get any frizz under control. a little bit goes a long way, apply only a little at a time and build up, if you go with with too much you will ruin your hair style
by RC Verified Purchase
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Bigger size than expected
Expected a tiny pot of product but was pleasantly surprised when it arrived. Good at taming fly always / frizz / broken hairs on top. Only need a tiny amount and better to rub it in hands first and then sort of pat down on areas that need taming.
by Charlotte Verified Purchase
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