OUAI Fine Hair Shampoo 300ml
You'll earn 28 Status Points with this product
£28.00
Or 4 interest free payments of £7.00 with
In stock | Usually dispatched within 24 hours
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
Frequently Bought Together
This item
OUAI Fine Hair Shampoo 300ml
£28.00
Other Customers Bought
110
£28.00
631
£28.00
470
£26.00
103
£34.00
4425
£23.00
370
£26.00
Customer Reviews
5 stars rating 129 reviews
4 stars rating 36 reviews
3 stars rating 18 reviews
2 stars rating 11 reviews
1 stars rating 10 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Wish I’d invested sooner…
This is a great shampoo and worth the investment (a little goes a long way for mid-length hair). I have fine, quite curly, mostly frizzy hair and using this shampoo has made my hair shiny and manageable. Won’t be returning to ‘whatever’s on offer’ from the supermarket!
by Eliza Verified Purchase
Was this helpful?
Light and fresh
Love the scent of this lovely light shampoo. It's not at all moisturising, which can leave hair a little dry and frizzy depending on the conditioner used with it. Sadly I can't purchase the Ouai Conditioner so can only use with what I have.
by Kate Verified Purchase
Was this helpful?
Amazing
Foamy, smells amazing and makes your hair looking lush. Will deffo buy again
by Catarina Verified Purchase
Was this helpful?
Perfect!
My hair is super baby fine and soft, with a medium density, and this shampoo/conditioner works with my hair to bring it out its best. It gives me a soft fluffy volume (no stiffness or grit) which is very pretty and lasts for days; however, it also makes my hair extremely manageable - I don’t really have frizz, but I do get static, and this prevents that. The smell is beautiful; however, I do have a taste for vintage ‘granny’ perfumes, so if that’s not your thing, you probably won’t like this as much - it is very different from your typical fruity shampoo’s. I use this alongside the OUAI wave spray (which I use when I curl my naturally straight hair) and Olaplex no 7 oil to provide some shine!
by Shannon-Marie Verified Purchase
Was this helpful?
works for me
I have super straight shiny fine hair that gets washed every day. Most shampoos leave it flat or static. This seems mild enough not to strip and leaves my hair standing off itself a little rather than every fine hair lying as close to the next as possible like a limp curtain. I like the smell too.
by ALISON Verified Purchase
Was this helpful?
Great shampoo for fine hair!
I love everything about this shampoo, great size and last forever as little goes long way. Hair has nice body, non greasy and can go few day's between washes. What not to like!
by Sanita Verified Purchase
Was this helpful?
Order came damaged
So I was really excited to try this shampoo out and don't get me wrong the shampoo itself is great and smells amazing, it did come to me damaged though. I know it isn't a delivery damage as the bottle is plastic and it was broken from middle?? Don't know how that happens but just not happy with my purchase. In terms of the shampoo, its great! Cleanses well and smells so good!
by Ashly Verified Purchase
Was this helpful?
Disappointed
I have short fine hair and bought both shampoo and conditioner, i have not noticed any real improvement in my hair versus Devines Shampoo, I also found the containers larger, fatter than expected and find it difficult to hold and use with my arthritic hands.
by Pat Verified Purchase
Was this helpful?
INSANE. BUY IT NOW.
This is the best shampoo I have ever used, made my hair incredibly soft after blow drying, it is worth it and I never usually write reviews but this product really deserved some recognition.
by Loush Verified Purchase
Was this helpful?
Wow wow wow
Put down the olaplex and get this!! First wash and my hair is unreal! Absolutely blown away by this product!
by Samantha Verified Purchase
Was this helpful?