OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 489 reviews
4 stars rating 94 reviews
3 stars rating 19 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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OUAI Detox Shampoo
Lathers beautifully, smells lovely & fresh and leaves your scalp feeling amazingly clean. I use no more than once a week as a clarifying shampoo and it’s worked wonders for my congested scalp. Believe the hype!
by JoJo Verified Purchase
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Good for infrequent use
Like all Ouai products, smells incredible. Far less stripping than other detox / clarifying shampoos, and good for those days when hair and scalp really needs something extra, but it does still dry out the hair a bit (goes well with a deep conditioner) and for some reason makes it get greasy quicker, probably because scalp is producing more oil to compensate. So I use no more often than once every couple of weeks.
by DKDK
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Beautiful shampoo
Lathers beautifully and smells amazing. Admittedly I haven’t used a lot of high end shampoos, but this is without a doubt the best I’ve come across.
by Joanna Verified Purchase
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The best!
Leaves my scalp feeling super clean without stripping moisture. The scent is fresh and the formula really helps with product build-up.
by Lauren - Cult Beauty Staff Verified Purchase
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Deep clean
Nothing makes my hair feel cleaner than this. Pricey but worth it as a little goes a long way.
by Emma Verified Purchase
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Love it
This is the best I’ve tried and I just love it!
by Mille Verified Purchase
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Deep Cleanse
Good deep cleanse without drying out my hair
by Sz Verified Purchase
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really clean scalp
once you start using this, its hard switch shampoo, makes your scalp feel clean.
by dagtey Verified Purchase
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Good cleansing shampoo
This is gentler than the Bumble and Bumble Sunday shampoo, but in a good way. Gets rid of product build up without drying out your hair
by Jen Verified Purchase
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The best shampoo ever!
I swear by this stuff, probably use it once or twice a week. Leaves my hair feeling super clean and gets rid of all the build up. My hair feels super soft after and stays clean for days!
by Ell Verified Purchase
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