Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Customer Reviews
5 stars rating 167 reviews
4 stars rating 66 reviews
3 stars rating 12 reviews
2 stars rating 9 reviews
1 stars rating 7 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Purple shampoo
Most potent purple shampoo I’ve used. If your blonde needs nuteralising this will do it too potent to be used every day. Wash of quickly or will dye hands
by Mel Verified Purchase
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My blonde hair is in heaven
I’ve honesty tried quite a few different purple shampoo’s…. All of which would be considered premium brands I guess… I’ve enjoyed most and thought they do a fairly good job but WOW, the olaplex is truly something else!! The condition of my seriously bleached hair is AMAZING- (my hairdresser is in awe) but this gives my hair the tones I actually want!!! Goodbye yellow & brassy, Hello cool blonde, I need to stock up on this product to ensure I have a lifetime supply x
by MamaNat Verified Purchase
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Review for Olaplex No.4P Toning Shampoo
This product is an effective toning shampoo that I use to maintain my newly bleached blonde hair, as it really does help neutralise any brassy tones between hairdressing appointments. However, it has proven to be quite drying to my hair, so I can't use it as often as I'd like. Hence, the four star rating, not five.
by Jacqueline P. Verified Purchase
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Love
My favourite purple shampoo, helps tone but doesn’t cause any dryness
by Amy Verified Purchase
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Not for me
Not a fan it’s overhyped and left my scalp itchy to the point it bled. Give it 2 stars as it didn’t dry my hair out as much as some of the other purple shampoos I’ve used.
by Rachael Verified Purchase
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Love!!
This product is great for blondes, keep the yellow brassy tones away. Would highly recommend for blondes.
by Ellis Verified Purchase
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Brilliant
I used to use Fanola but it was so drying! I absolutely love this shampoo from Olaplex and this is a repurchase for me. I think it’s the best purple shampoo I’ve ever tried. Even better than the davines one. I’d just like them to add a purple conditioner or mask now
by Kylie Verified Purchase
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Lovely
Not drying, great at removing the brass from blonde hair. Highly recommend.
by Donna Verified Purchase
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Great shampoo
I buy this for my partner and she loves it, such a great pigmented shampoo that is also gentle on the hair
by Emma Verified Purchase
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Excellent set
I use this routine once a week to maintain my candlelit brunette balayage. Hair feels lovely and soft afterwards and brassiness has been kept at bay so far. Definitely recommend and will repurchase one day - barely made a dent in the bottle so far!
by Maisy Verified Purchase
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