Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Customer Reviews
5 stars rating 167 reviews
4 stars rating 66 reviews
3 stars rating 12 reviews
2 stars rating 9 reviews
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Top Customer Reviews
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Great product
I love all olaplex products. This shampoo really gives your hair a good shine and keeps brassyness at bay.
by Bethany Verified Purchase
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Best Purple Shampoo
This gives such a nice tone to my hair, have used it regularly and have reordered it many times. The best purple shampoo I have ever used.
by Rebecca Verified Purchase
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Strongest Around!
Best purple shampoo I've used! Be careful it does really stain your hands.
by Lucy Verified Purchase
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Icy hair
I love this shampoo, brings my bleached hair back to icy cool toned, I use this at every wash and have no issues, would highly recommend
by Stephanie Verified Purchase
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Thumbs down
Sadly this one was a fail for me. I love olaplex, but this one felt really heavy on my hair. It doesn’t lather right and washing it out my hair doesn’t feel like it’s all out. Won’t repurchase it. I much prefer wiig for a toner.
by Rebecca Verified Purchase
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Great
Great toning shampoo. Bit the bullet when I purchased it as was unsure. The scent is lovely and I love how my hair looks after
by Megan Verified Purchase
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Great product
I bought this for my daughter and she loves it ! Great price too she loves it
by Kerry Verified Purchase
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Life changing
I love this shampoo. It’s not drying and works amazingly. I have bleached hair and I tend to try and use this once a week. I shampoo once and rinse. Then on my second shampoo I lather it in, clip it up and leave for 5-7 mins depending on how toned I want, it leaves me with such a lush ashy tone that lasts a couple of washes. Not as good as a salon toner but def perfect for an at home job!
by Eleanor Verified Purchase
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Best blond shampoo
The only complaint I have about this is that it leaves purple residue under my nails every time I use it. Otherwise, it’s the best blond enhancing shampoo there is and I’ve tried quite a few. Will only use this shampoo from now on.
by TC Verified Purchase
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Need for blondes
It is great product for blondes. Does dry your hair so make sure you use mask afterwards and following advise from my hairdresser I use it just once a month to make sure my blonde doesn’t turn into yellow. Does job in literally 2- 3 minutes and your hair colour is refreshed
by Dace
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