Milk Makeup Hydro Grip Primer 10ml
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£18.00
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With community and self-expression at the heart of every product, Milk Makeup transforms skin-loving ingredients into effective formulas. Born out of Milk Studios (a creative hub in downtown New York) the brand dreams up beauty essentials that are easy to use, multi-functional and encourage creativity. Meet the Hydro Grip Primer (45ml), a multitasking base staple that hydrates skin *and* locks in your look for the long run.
Milk Makeup's Hydro Grip Primer (45ml) boasts a silky gel formula that gives your look real staying power while remaining invisible against the skin.
This green-tinted primer glides on smoothly to form a layer that locks make up in place for up to 12 hours while granting a natural, dewy finish. Our favourite part? The formula is enriched with nourishing aloe water, hyaluronic acid, niacinamide *and* blue agave extract (hello hydration...) to deliver good-to-skin benefits at the same time. If you want our review, we think this make up multitasker has us in its clutches for good...
Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before make up application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other make up on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.
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Customer Reviews
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Top Customer Reviews
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Milk primer not for me
I was so excited about this primer as it has gotten so much hype. But it just didn’t do anything for me. At all. And my skin looked funny towards the end of the day.
by Farrah
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AMAZING!
This is one of the BEST primers I’ve ever used! So worth the money. It keeps my makeup on the whole day and still looks amazing/fresh by the end of it. For reference, I’m normal to combination with an oily t-zone. If you’re sleeping on this, don’t... It’s that good.
by Jo
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Buy This!!
My makeup looked so flawless after applying this! It lasted so long and it gave me a healthy natural glow look which didn’t get greasy towards the end of the day. I have dry skin with combination in my t zone.
by Amelie
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Not really
I bought a couple of primers to try out before my wedding, and this wasn't that good. It feels like it should be really effective, because it goes on so nicely like an aloe gel, and then quickly transforms on your face into a really tacky base that was quite nice to apply makeup to. So far so good. The issue was that compared to other primers it didn't really keep product on my face. In my T-Zone I'm quite oily, and after a few hours I noticed patches where my foundation looked like it had just slid off. It doesn't normally do that, even when worn alone, and I wore it with setting spray. Nice base to apply make-up to, but the grip part of the product seemed mostly for show.
by Amy
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Makes your make up last
I use this and it really works. My skin is oily and make up stays in place, despite the weather or activity. I love it. I use 1 - 2 pumps and leave it to dry. Make up doesn't seem to move and creases seem to be less. Skin does look healthy with it on.
by Els
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Re-purchase? YES I’ll take another one!
I bought this off the back of reading soo many great reviews. I love that the brand is so eco-friendly and sustainable and the hemp derived ingredients in this primer, sold it to me. I’ve tried it several times now and only need one pump really as that does the trick. It says to leave it for a minute to fully sink in, but I find it’s good to go after about 30-40 seconds. The finish isn’t as glassy as it looks on the models, but it leaves my skin feeling really smooth and definitely grips my make up. If you struggle with a lot of primers where it flakes or feels too sticky or too greasy (like myself), then this is definitely worth trying!
by Liz
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Great!
I was hesitant to try this as there are so many mixed reviews but I did eventually and I wasn't disappointed. I have combination skin, my under-eyes, cheeks and forehead can get quite dry but my nose, eyelids and chin can get kind of oily. First of all, you can really feel that grip effect when you use this, I apply 1 pump all over my face and let it dry down for about 1 minute. It's really lightweight and has a sort of cooling effect. I found my foundation visibly sits on my face better when I use this primer, it makes application so much easier, and I find I also use less, which is good. I've tested it with a few products including my everyday foundation which is basically a tinted moisturizer all the way up to my Huda Beauty Faux Filter and they've all worked really well with this primer. I think not overloading this product is the key to this primer working. Seeing as it sticks down so well, adding more on top sort of makes it shift around and go clumpy. Also, this might not be the best for people with really dry skin as It can be quite drying on my dry patches of skin but that's balanced out with using a moisturizing foundation and I also use Pixi glow mist which is good for boosting hydration throughout the day. In all, this is a really unique formula and it works really well. I would definitely recommend!
by Rose
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Disappointing...
I’ve never been one to spend a lot of money on a primer but when I read about this one, I was really excited to try it. I have very dry skin and makeup tends to cling to the dry patches on my face so thought that this primer could prevent this from happening while also making my makeup last much longer. Unfortunately, I’ve found that due to the sticky nature of this primer, it makes my makeup cling to dry patches even more than before and after a full day at work my makeup looks terrible! I will be on the lookout for a moisturising primer to replace this one.
by Siobhan
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Great for me!
I’m not a big wearer of makeup, Usually I just wear concealer dotted on spots I want to hide, and some highlighter, as well as my eyebrows, and that’s it! I’m very lucky and my skin is very healthy and spot-free so I don’t wear foundation and just use concealer. My skin is dry and sensitive and this product works great; I look dewy and my skin feels moisturised all day, but once it did irritate my eye a little bit. I think I just applied it too close to my eye, so be wary of that! Over all great product!
by Laura
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My favourite go-to primer
I love this primer! It goes tacky once on and as you apply your foundation over the top, you can feel that it has a grip. Holds your make up in place all day.
by Beth
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