Milk Makeup Hydro Grip Primer 10ml
You'll earn 18 Status Points with this product
£18.00
Or 4 interest free payments of £4.50 with
In stock | Usually dispatched within 24 hours
With community and self-expression at the heart of every product, Milk Makeup transforms skin-loving ingredients into effective formulas. Born out of Milk Studios (a creative hub in downtown New York) the brand dreams up beauty essentials that are easy to use, multi-functional and encourage creativity. Meet the Hydro Grip Primer (45ml), a multitasking base staple that hydrates skin *and* locks in your look for the long run.
Milk Makeup's Hydro Grip Primer (45ml) boasts a silky gel formula that gives your look real staying power while remaining invisible against the skin.
This green-tinted primer glides on smoothly to form a layer that locks make up in place for up to 12 hours while granting a natural, dewy finish. Our favourite part? The formula is enriched with nourishing aloe water, hyaluronic acid, niacinamide *and* blue agave extract (hello hydration...) to deliver good-to-skin benefits at the same time. If you want our review, we think this make up multitasker has us in its clutches for good...
Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before make up application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other make up on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.
Frequently Bought Together

This item
Milk Makeup Hydro Grip Primer 10ml
£18.00
Other Customers Bought
Customer Reviews
5 stars rating 607 reviews
4 stars rating 193 reviews
3 stars rating 96 reviews
2 stars rating 48 reviews
1 stars rating 44 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Love this!
Tried this primer when given a sample and for me, it really helps my foundation to achieve an even finish and stay put. Does not dry / make my foundation look cakey or flaky. I do have dry skin and notice many who get on with this also do, so perhaps not for those with oily / combination skin. Do make sure you allow a good minute (as per instructions) for the primer to dry, otherwise it grips foundation in patches causing an uneven finish.
by kerrigt
Was this helpful?
Genuinely brilliant product!
I absolutely love this product, it makes my skin look radiant and lasts the whole day through! How brilliant to get a product that lives up to its promises!
by Andrea
Was this helpful?
Awful!
I have never wanted to return a product before. This is genuinely awful. Feels fine when I apply it on my skin but then when I put make up on, it pills and makes my foundation look terrible! It enhances my pores & makes my makeup look cakey. I’ve tried with Fenty Pro Filt’r and Nars Sheer Glow and it does the exact same thing with both. Don’t waste your money!
by Nat
Was this helpful?
Genuinely Rubbish
Don’t waste your money on this; it feels tacky and when I put my foundation on it spread unevenly. It’s so tacky that the foundation and primer adhered to the sponge and lifted it off again creating an absolutely horrific base. I wish I could get my money back, truly one of the worst purchases I have made in a while.
by Upset Customer
Was this helpful?
Amazing.
I LOVE this primer. It glides onto the skin beautifully, feels weightless and non-greasy and even gives me that glow right after application! The only issue I came across was that I found it didn’t really last over the course of the day, and I didn’t really notice it particularly holding my foundation on (although that could be more down to the foundation I use and how much I put on). For real, if this stuff kept my skin looking and feeling the way it does when I first apply it, I would have an endless supply of it. Excited to see how it affects my skin with extended use!
by Cat
Was this helpful?
Amazing
I really love this primer! A small amount goes a long way. Use it everyday and really helps my makeup stay put! Will be purchasing again for sure.
by Annie mags
Was this helpful?
I like it!
I purchased the smaller size of this product to see if I liked it for a couple of weeks... it did not last long at all, the small bottle is TINY. In terms of value for money the bigger is better, I’m surprised there was enough in the small bottle to allow enough time to see if I really did like the product. However, I did! I wear make up for long amounts of time and this really helps it to stay on all day. It hydrated my whole face and especially my dry areas and leaves my skin glowy. I’m going to go for the larger bottle this time. Another issue I had with the bottle is that it’s really hard to get every bit of product out, the structure of the bottle doesn’t allow you to open towards the end to get everything out and some product gets wasted, because of this I wasn’t able to recycle the plastic. 4/5 could earn another star is packaging was rethought!
by Charmy
Was this helpful?
Disappointing
I've seen this all over Instagram and tried my luck... it didn't go down well. Not a great value for money at all, 10ml for £13 seriously? I could easily go to the drug store and get more of a value for money with the same ingredients and effectiveness. Additionally, the bottle wasn't even filled up to the top! I mean what a scam, such a small bottle as it is, yet they cut a lot of product out! Will not be purchasing any Milk products going forward.
by Kaz From London, UK
Was this helpful?
Nah, this ain't it
Was really hopeful for this primer - me having dry skin and this being sold as hydrating. But nope - can't get it to work with moisturiser under it or not. If I bother at it too much with my beauty blender when applying Milk foundation, it all sheers off in little clumps. Really frustrating. Kudos for cute packaging and being cruelty-free - that's great - but the amount you get is ridiculous (tiny bottle). Heading back to my Primeriser, because this ain't it.
by PJ
Was this helpful?
New fave
I like that it's hydrating and slightly tacky, meaning my foundation will not budge. I also like that my skin doesn't get too oily in the t-zones. I like the glow from within it gives too. It won't blur out your pores or anything, but does give a refreshing, healthy, like you've drunk 2 liters of water look.
by Pri K
Was this helpful?