Living Proof No Frizz Nourishing Styling Cream 118ml

Especially targeted towards those with super-thick, coarse or exceptionally frizzy hair, Living Proof’s No Frizz Nourishing Styling Cream is not only proven to block humidity up to 70% more effectively than traditional oils and silicones, but also smooths each strand for enhanced ‘slip’, movement, shine and manageability. Completely free from sulphates, silicones and oils, this unique styling treatment is powered by Living Proof’s patented ‘Healthy Hair Molecule’ (OFPMA), which quells unruliness whilst repelling environmental grime and pollutants – which means longer between washes, and fewer appointments with your colourist! Painstakingly developed with never-before-used hair care ingredients and technologies, Living Proof abandoned the usual hair care ‘recipes’, choosing instead to approach aesthetics from pharmaceutical, medical and biotech perspectives – with consistent advice and consultation from some of the world’s greatest stylists and industry veterans. Who knew that A-List-worthy locks now come in bottles.

Frizz fighting is notoriously tricky business – most anti-frizz products rely on oils and silicones, to lubricate the hair’s surface and weigh strands down, which help to minimise friction but ceases to be as effective when things get hot and humid. Frizz is the product of these two factors; when hair is exposed to humidity or dampness, the moisture is absorbed into the hair fibre, causing the cuticle to flare out – as the strands rub against one another, the increase in friction results in frizz, so a true solution must successfully tackle both of these issues. There has been next-to-no exploration into frizz management within the last 30 years – which is why Living Proof took it upon themselves to devise the biggest and most innovative anti-frizz breakthrough; OFPMA – the proprietary technology in Living Proof’s No Frizz products – which coats each strand more evenly than silicones, so moisture is unable to penetrate the hair shaft. It also helps to smooth each strand’s texture, so friction is minimised and frizz is conquered.

Water/Eau/Aqua, Octafluoropentyl Methacrylate (OFPMA), Ethylhexyl Stearate, Polyacrylate-13, Cetyl Alcohol, Polyisobutene, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum, Polysorbate 20, Sorbic Acid, Citronellol, Butylphenyl Methylpropional, Limonene, Citral, Geraniol.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

On clean, damp hair, apply No Frizz Nourishing Cream generously from roots to ends. Comb through. For best results, style with heat.