Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
Get up to 15% OFF your first haul with code FIRST15
Davines

Davines OI Absolute Beautifying Shampoo 280ml

You'll earn 26 Status Points with this product

Discover Cult Status

£25.50

Or 4 interest free payments of £6.37 with


In stock | Usually dispatched within 24 hours

Frequently Bought Together

Davines OI Absolute Beautifying Shampoo 280ml

This item

Davines OI Absolute Beautifying Shampoo 280ml

£25.50

Total Price:

£54.75

Other Customers Bought

Customer Reviews

4.61 stars out of a maximum of 5

5 stars rating 100 reviews

4 stars rating 18 reviews

3 stars rating 11 reviews

2 stars rating 4 reviews

1 stars rating 0 reviews

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

What a smell

5 stars out of a maximum of 5

A very nice shampoo - doesn't help with tangling (quite on the contrary), but the smell is so nice! I'll buy it again once mine finishes

by Liz

Was this helpful?

Amazing!!

5 stars out of a maximum of 5

This shampoo is sensational!! Salon like finish with hair that didnt think was possible - smells incredible. Hair so sleek and shiny! Love that I purchased from this brand not only for products but also what it stands for!!

by S Levitt

Was this helpful?

Dried out my hair

2 stars out of a maximum of 5

I have fine hair and this dried it out like nothing else. Love what the brand stands for but this shampoo was so underwhelming.

by Lana

Was this helpful?

Current fave

5 stars out of a maximum of 5

Really good product for my textured & coloured hair which can be a bit dry and unruly. Smells fabulous and not much product is needed even on very thick hair. Full disclosure, I’ve also been using the OI All In One Milk after every wash and the butter about once a week. Big fan of this range.

by LH

Was this helpful?

Gives me the silkiest hair

5 stars out of a maximum of 5

I had been using the conditioner for a while but only just tried this shampoo and I love it. It leaves my hair the softest and silkiest it’s ever been, I have quite thick long and dehydrated hair but this gives me so much softness and shine, my hair feels really healthy. Currently living in the Middle East and my poor sun and sea drenched hair could not be looking better, this stuff is a miracle in a bottle. I have one minor issue which is that I’d love a more controlled dispense from the cap as other shampoos have in the Davines range, if you’re not careful too much can come out. But I love the product itself far too much to knock a star off for that!

by Helen

Was this helpful?

Wonderful Shampoo

5 stars out of a maximum of 5

Agree with all other reviews, this is the best shampoo I have used & on my 2nd bottle. Leaves my fine hair silky & manageable. You need so little, it lasts a long time. Worth every penny.

by Edith14

Was this helpful?

Love it

5 stars out of a maximum of 5

I’ve been using OI shampoo and conditioner for the past 5 months or so. My hair is dry and frizzy due to bleaching and hair styling but using these products has made a remarkable difference. My hair is far softer, less frizzy and it really brings out my natural curl (rather than my hair being fluffy as it was before). Product smells gorgeous and is really lightweight on my hair. It may seem a bit pricey but a little goes a long way. I ran out of product and had to revert to a store bought shampoo and conditioner as an interim measure whilst I waited for delivery and really noticed a difference (not in a good way). I’ll never use anything else now. Can’t recommend enough :)

by Cat

Was this helpful?

Love it!

5 stars out of a maximum of 5

I have used everything over the years: Redken, Kerastase, OUAI, you name it! But this is a total game changer. My hair is bleach blonde (damaged) but also can get greasy root. This gave my hair the most amazing shine without making it greasy at all, it seemed to cut drying time and when styled my hair held shape better. I can safely say I’m a total convert!

by Kelly

Was this helpful?

Best shampoo ever

5 stars out of a maximum of 5

This shampoo is incredible. I have extremely thick, greasy coloured hair. This makes my hair shiny, smooth and gives it volume I never knew it had! Honestly I will never go back to another brand, just on cult beauty buying my 4th bottle. I want to try everything from this brand because this shampoo is so brilliant. Don't think about it. Buy it you will not be disappointed.

by Keel

Was this helpful?

Love it

5 stars out of a maximum of 5

I have recently purchased this shampoo with the conditioner and all in one milk. I absolutely looove it! My hair has never felt so soft and smooth and it smells amazing! Definitely worth the money!

by Agna

Was this helpful?