Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£26.67
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Customer Reviews
5 stars rating 166 reviews
4 stars rating 66 reviews
3 stars rating 12 reviews
2 stars rating 9 reviews
1 stars rating 7 reviews
Top Customer Reviews
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Great
It’s a great purple shampoo. Perfect shade, good cleanser. Doesn’t dry
by Cleo Verified Purchase
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Smoothing and toning
The purple pigment really does help tone down and freshen up my blonde highlights. Plus my hair feels really smooth and silky after using Olaplex.
by Nicole Verified Purchase
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One of the best
This has to be one of the best toning shampoos out there for the results it gives. Hair is left brightened, not hugely dried out (like how some similar shampoos can leave hair feeling) and feeling soft. Loses a star because I think they’ve changed the formula a little as it really seems to stain my hands now! Took a good few washes and scrubs to get the purple tone off my hands and out of my nails and I’ve not experienced this before with this shampoo. Still, worth it though.
by Melanie T Verified Purchase
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The only purple shampoo I’ll use
There’s a reason why so many people swear by Olaplex! Tones my hair perfectly, and followed up with the olaplex conditioner leaves my hair feeling super strong and soft.
by Danielle Verified Purchase
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Amazing!!
I’ve tried most purple shampoos on the market and this one is by far the best! A bit pricey but it basically gives you salon fresh hair. Worth it in my opinion.
by Sophie Verified Purchase
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Great shampoo
Really good toning shampoo, I use it once a week and it gives a lovely silvery tone to my hair
by Abbie Verified Purchase
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Repeat purchase
I’ve bought this multiple times. The best purple / toning shampoo on the market. Would recommend to everyone
by Annie Verified Purchase
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Best purple shampoo for me
Gets rid of any yellow. Only need to use a tiny amount too so lasts for ages
by Ella Verified Purchase
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No more brassy locks
This brand is the OG and I love all in its range, this really brightens and freshens up my blond highlights.
by Hawks Verified Purchase
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Works with just 1 wash
My hair is at a horrible in-between stage of going blonde, very brassy. This did leave my hair a bit ashier than I expected without leaving it more than a minute. I cant really say it was a nice shade but that's down to my hair colour to begin, it left a slight green tinge. It definitely toned down the brainless though with just 1 use.
by Nicci Verified Purchase
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