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Milk Makeup KUSH Waterproof Mascara

The waterproof sibling of the first ever mascara to contain naturally lit plant-derived oil, Milk Makeups unique vegan formula offers a hiiiigh dose of volume to your lashes, while the oil conditions every hair and grants a creamy, glide-on texture (no clumps or snagging). Added to the mix are teeny, hollow heart-shaped fibres that cling to individual lashes for fl-utterly intense and long-lasting volume.

Guaranteed to give your lashes a dose of TLC, Milk Makeups ground-breaking High Volume Mascara was the first ever to be spiked with naturally lit plant-derived oil and now it has a waterproof sister! On a mission to deliver 100% vegan products that are packed with good-for-you ingredients, Milk Makeup swapped beeswax a common binding ingredient in mascaras for plant-derived oil which has the joint (*cough*) benefits of nourishing the lashes while ensuring that the colour glides on seamlessly from root to tip. The hi-tech product also contains hollow heart-shaped fibres that lock onto each individual lash for phenomenal (flake-free) fullness and of course, a mascara is nothing without a good brush and damn it, does this one deliver. The chunky cone-shaped wand is cleverly designed with spiralling bristles that coat each and every eyelash without leaving any clumps. And, just when you thought it couldnt get any better, Milk Makeup prove us wrong the product is not only vegan, but cruelty and paraben-free.

Apply KUSH Waterproof Mascara to lashes for instant long-lasting volume. For added drama, apply a second and/or third coat.

Brand:
Milk Makeup

Milk Makeup KUSH Waterproof Mascara

GBP 13.0
from £13.00
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The waterproof sibling of the first ever mascara to contain naturally lit plant-derived oil, Milk Makeups unique vegan formula offers a hiiiigh dose of volume to your lashes, while the oil conditions every hair and grants a creamy, glide-on texture (no clumps or snagging). Added to the mix are teeny, hollow heart-shaped fibres that cling to individual lashes for fl-utterly intense and long-lasting volume.

Guaranteed to give your lashes a dose of TLC, Milk Makeups ground-breaking High Volume Mascara was the first ever to be spiked with naturally lit plant-derived oil and now it has a waterproof sister! On a mission to deliver 100% vegan products that are packed with good-for-you ingredients, Milk Makeup swapped beeswax a common binding ingredient in mascaras for plant-derived oil which has the joint (*cough*) benefits of nourishing the lashes while ensuring that the colour glides on seamlessly from root to tip. The hi-tech product also contains hollow heart-shaped fibres that lock onto each individual lash for phenomenal (flake-free) fullness and of course, a mascara is nothing without a good brush and damn it, does this one deliver. The chunky cone-shaped wand is cleverly designed with spiralling bristles that coat each and every eyelash without leaving any clumps. And, just when you thought it couldnt get any better, Milk Makeup prove us wrong the product is not only vegan, but cruelty and paraben-free.

Apply KUSH Waterproof Mascara to lashes for instant long-lasting volume. For added drama, apply a second and/or third coat.

Brand:
Milk Makeup

Customer Reviews

Overall Rating : 2.4 / 5 (15 Reviews)
  • 1 5 star reviews
  • 3 4 star reviews
  • 2 3 star reviews
  • 4 2 star reviews
  • 5 1 star reviews
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Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Good - but not on a hot day

I have a love and hate with mascara's and end up sticking on false lashes typically. I have very straight lashes so I am one to look for a mascara that can not only hold a curl but also does not smudge (as my eyelashes rub under my eyes almost due to my eye shape!) This was not waterproof on a hot day that I did try this out, so removing this was pretty easy in that sense. But this did really make my lashes look thicker, blacker and longer. But mascara isn't something I would perhaps repurchase for myself (but definitely for my makeup kit).

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Not waterproof but a great finish

I can only really wear tubing mascaras as everything else smudges on me, and as this didn't hold curl for me and didn't seem that waterproof I tested this on a friend for another opinion. While the finish and look of this mascara is lovely, it just isn't waterproof. It didn't stand up to a watery eye and ended up moving around, so not one to go for if you're really in need of a long-standing waterproof formulation. It can be a little crumbly too, so you want to take a bit of time getting used to the wand and how to apply it so it works for you. Really, this is probably about a 3.5 out of 5 but I'm rounding up as the finish is lovely, you just may as well go for the original formula!

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Great mascara.... just not waterproof

I like the brush, I like the way it makes my lashes look, unfortunately for me, it smudged and crumbled.

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Nearly!

I'm a hairdresser and can never get mascara to stick to my lashes as it basically gets melted off by a hairdryer this is really good for being waterproof that isn't my issue! but it dries out so quickly and after a small amount of time you almost feel like you want to add water too it! I've been spraying mine with setting spray!

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The worst mascara ever...

I tried to love it, but just like my last boyfriend, it wasn’t for me. I only use waterproof mascaras as I have very thin, sparse, straight lashes and I need that extra help to keep them up for the whole day. I have the original formula which I got as part of a set and it works EXACTLY the same. I really think someone mixed up the formulas. I refuse to believe that Milk Makeup would put out such an awful product. If you’re looking for an amazing waterproof mascara, try waterproof versions of L’Oréal Lash Paradise, Maybeline Falsies or Rocket Lash or higher-end like Better Than Sex. Hope this helps.

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Not worth it

Wanted to like this so much since jumping on the Milk bandwagon, but unfortunately it just really isn't worth it. Not waterproof or long lasting, does nothing impressive for the lashes (no extra length or volume), bottle is very heavy and just not easy to use at all. Really disappointed and wish I could get my money back!

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Not waterproof!

Like many others, I bought this thinking it would be great for summer as it’s waterproof... Turns out even when it’s not rainy it smudges so I’m very disappointed with my purchase.

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Hmmmm

It’s lively and lengthening BUT it’s not waterproof!!!! I work in outdoor events and so am outside a lot and before I knew it, the mascara was down my face making me look like a horror movie... So much so that I had to go and wash my whole face as it was everywhere. How has this been called waterproof?? I’m a fan of Milk but this was an overhyped mess...

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It's okay

I wanted to get a good waterproof mascara for when I started swimming in the summer so I can just go straight from work. The original formula of this mascara is good at first but I found it was flaky and would smudge on my eyelids and browbone as the day went on. The waterproof formula is slightly better but not much of an improvement. It does last fairly well on the lashes but still has the tendency to flake off and smudge so I'd say it's more splash proof than waterproof. Wouldn't buy again!

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NOT waterproof

Not very impressed. I'm no mascara connoisseur and usually buy cheaper brands. I took a chance and paid more than I would have liked to for this mascara based on it being waterproof. Day 1 of using it something bad happened and I had a little cry, looked in the mirror and I may as well have used a cheaper alternative. For something that's supposed to be waterproof, there was little to no product left on my lashes and black streaks all down my face. I've seen cheaper non-waterproof mascaras leak less than this! Honestly not happy with any aspect of this mascara - it's overpriced, NOT waterproof and even the wand is disappointing as it does nothing for length or volume. Honestly, I'd have been just as disappointed if I'd paid £5 for it.

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