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Offering trend-led, celebrity-approved (its graced the face of Kim KW, for one) products and application tools that challenge tradition, ICONIC London was founded by trained make up artist Jade Elliott. With crafty contouring tools, heavenly highlighters and brilliant brushes, this is the range responsible for the flawless faces and seamless selfies that dreams are made of.
The key to the dewiest, buildable flush, ICONIC Londons Sheer Blush comes in six, juicy hues to lend natural, pinched-your-cheeks colour that looks like your face made it.
A silky, watercolour formula that grants a subtle, painterly wash that is easily layered for added intensity, this fluid diffuses with ease for a beautifully, luminous look. With six shades to flatter the spectrum of skin tones from berry to colour-pop coral the pigments are easily mixed to achieve the most flattering flush. Suitable for cheeks and lips, the non-drying, vegan and cruelty-free formula is key to achieving a 'soft focus' finish. Think: 'lit from within' in a pocket-sized tube.
Squeeze a small amount onto fingertips and pat onto the cheeks and lips. Blend out over the cheeks using fingertips, a blush brush, or beauty sponge. Mix and build in sheer layers to create your perfect level of blush.
Aqua (Water), Dimethicone, Cetyl Peg/Ppg 10/1 Dimethicone, Isododecane, Glycerin, Talc, Phenoxyethanol, Sodium Chloride, Magnesium Sulfate, Synthetic Wax, Sodium Dehydroacetate, Disteardimonium Hectorite, Potassium Sorbate, Polysilicone 11, Dimethiconol, Benzoic Acid, Hydrogen Dimethicone, Propylene Carbonate, Dehydroacetic Acid, Aluminum Hydroxide, Ethylhexylglycerin, Marrubium Vulgare Extract, Isopropyl Titanium Triisostearate, Citric Acid. May Contain +/ +/--: CI 77 891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 73360 (Red 30 Lake), CI 42090 (Blue 1 Lake).
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ICONIC London Sheer Blush 12.5ml (Various Shades)
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£21.00
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4 instalments of £5.25 with clearpay Learn more
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Offering trend-led, celebrity-approved (its graced the face of Kim KW, for one) products and application tools that challenge tradition, ICONIC London was founded by trained make up artist Jade Elliott. With crafty contouring tools, heavenly highlighters and brilliant brushes, this is the range responsible for the flawless faces and seamless selfies that dreams are made of.
The key to the dewiest, buildable flush, ICONIC Londons Sheer Blush comes in six, juicy hues to lend natural, pinched-your-cheeks colour that looks like your face made it.
A silky, watercolour formula that grants a subtle, painterly wash that is easily layered for added intensity, this fluid diffuses with ease for a beautifully, luminous look. With six shades to flatter the spectrum of skin tones from berry to colour-pop coral the pigments are easily mixed to achieve the most flattering flush. Suitable for cheeks and lips, the non-drying, vegan and cruelty-free formula is key to achieving a 'soft focus' finish. Think: 'lit from within' in a pocket-sized tube.
Squeeze a small amount onto fingertips and pat onto the cheeks and lips. Blend out over the cheeks using fingertips, a blush brush, or beauty sponge. Mix and build in sheer layers to create your perfect level of blush.
Aqua (Water), Dimethicone, Cetyl Peg/Ppg 10/1 Dimethicone, Isododecane, Glycerin, Talc, Phenoxyethanol, Sodium Chloride, Magnesium Sulfate, Synthetic Wax, Sodium Dehydroacetate, Disteardimonium Hectorite, Potassium Sorbate, Polysilicone 11, Dimethiconol, Benzoic Acid, Hydrogen Dimethicone, Propylene Carbonate, Dehydroacetic Acid, Aluminum Hydroxide, Ethylhexylglycerin, Marrubium Vulgare Extract, Isopropyl Titanium Triisostearate, Citric Acid. May Contain +/ +/--: CI 77 891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 73360 (Red 30 Lake), CI 42090 (Blue 1 Lake).
Frequently Bought Together



from £42.00
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Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Love!
Love this blush. It gives such a natural finish compared to powder blushes, I’ll never go back! I do have to apply it before I set my face with powder though, as it takes the powder right off my face if applied afterwards. But in its defence, it could just be my powder! (From Mac).
Report this reviewVery sheer
Really easy to apply but it is very sheer. Not much of a colour payoff which is fine for me as i'm very fair skinned. If you're tanned this won't be pigmented enough for you.
Report this reviewAwful
I bought the berry bloom blush from iconic from cult beauty. It was dark brown and looked like product had gone off. Not berry at all. Gross dirty brown filthy colour. Package looks old. Horrible and makes me worry cult beauty is selling products out of date and expired.Â
Report this reviewI don’t like this.
This product are not pigmented at all! Just beautiful package.
Report this reviewDisappointed!
I feel like I was debating between this and the Tower 28 cream blush for so long and eventually picked this owing to all the hype - and how I regret that decision! This formula is extremely runny and extremely sheer. So maybe with the formula, it may even work with some of the lighter shades. I'm a deep tan complexion and I bought the shade Berry Boom. It's awful. It drags my foundation away. It's patchy. The pigment separates and above everything else, it really just doesn't have any pigment, even being the deepest shade. So even layering doesn't work. It just makes my cheekbones look blotchy and truly, I just can't imagine how to make this work anymore. Regret!
Report this reviewLove
Very impressed with the formula, goes on beautifully leaving a healthy glow. I had no issues blending it (l don't use foundation). New favourite for me!
Report this reviewPower pink
Unfortunately, this was bigged up by so many influencers who were obviously paid a large amount to say this is a good blush, I used the tiniest amount after patting away the excess, but it pulled my foundation completely off. The consistency of it is very runny and could be nicer if it was thicker and less watery. Definitely would not recommend you waste your money on this! Learn from my mistake!
Report this reviewDrags my foundation down
Fair enough the product is described as a SHEER blush - that was the effect I was going for. Unfortunately yet again I got disappointed by Iconic London product. It literally takes my foundation off and I have tried many techniques and different applications - with fingers, make up sponge, brushes that usually work wonders with liquid products, over foundation set with powder and not set yet, even with the different foundations to see if maybe my favourite one doesn't work well with this blush. Every time the effect is the same - my foundation dragged and my skin left bare wherever this blush landed. Not happy at all.
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