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    Drunk ElephantC-Firma Day Serum<p>Firm, brighten and minimise signs of ageing with Drunk Elephant&#8217;s C-Firma Day Serum, a super-potent concoction starring a host of powerful antioxidants. The starring ingredients are 15% pure L-ascorbic acid (a potent form of vitamin C), 0.5% ferulic acid and 1% vitamin E, plus other formula-supporting enzymes and antioxidants, all of which help to neutralise damaging pollutants, environmental stressors and free radicals, replenishing lipids and visibly reducing the appearance of dark spots and wrinkles. Also starring pumpkin ferment and pomegranate extracts, the serum enzymatically dissolves dead surface skin cells for a smoother-than-smooth texture. Finally, a sodium hyaluronate cross-polymer quickly penetrates skin and provides intense hydration. The result? A noticeably brighter, more radiant complexion, with signs of ageing and photo damage minimised. The airtight (and cute!) container also helps the formula to stay super-fresh.</p>DRU005165618501550086314 stars, based on146 reviews 67.00Cult BeautyNew
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    Drunk Elephant C-Firma Day Serum

    Drunk Elephant
    C-Firma Day Serum
    ( 30ml )

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    • Why it's Cult

      Probably the most wanted skin care range ever, Drunk Elephant is worth the hype – and then some... Founded by Tiffany Masterson, who wanted a clean break from toxins and the ‘Suspicious 6’ (essential oils, drying alcohols, silicones, chemical screens, fragrance/dyes and SLSs) this brand has created a whole new category in the beauty space: ‘Clean-Clinical’. This super-potent vitamin C day serum is brimming with antioxidants, essential nutrients and fruit enzymes, all of which work together to firm and brighten the appearance of skin and minimise signs of ageing.


    • Description

      Firm, brighten and minimise signs of ageing with Drunk Elephant’s C-Firma Day Serum, a super-potent concoction starring a host of powerful antioxidants. The starring ingredients are 15% pure L-ascorbic acid (a potent form of vitamin C), 0.5% ferulic acid and 1% vitamin E, plus other formula-supporting enzymes and antioxidants, all of which help to neutralise damaging pollutants, environmental stressors and free radicals, replenishing lipids and visibly reducing the appearance of dark spots and wrinkles. Also starring pumpkin ferment and pomegranate extracts, the serum enzymatically dissolves dead surface skin cells for a smoother-than-smooth texture. Finally, a sodium hyaluronate cross-polymer quickly penetrates skin and provides intense hydration. The result? A noticeably brighter, more radiant complexion, with signs of ageing and photo damage minimised. The airtight (and cute!) container also helps the formula to stay super-fresh.

    • How to use

      In the morning, apply evenly to clean, dry face, neck, chest and back of hands.

      This contains pure L-ascorbic acid and is best when fresh, so use immediately and don’t stock up.

    • Full ingredients list

      Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Tocopherol, Lactobacillus/Punica Granatum Fruit Ferment Extract, Sodium Hyaluronate Crosspolymer, Hydrolyzed Quinoa, Phytosterols, Glutamylamidoethyl Imidazole, Hydrolyzed Wheat Protein, Ferulic Acid, Acetyl Glucosamine, Sodium Hyaluronate, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Glycine, Leuconostoc/Radish Root Ferment Filtrate, Sucrose, Maltodextrin, Chondrus Crispus Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Phenoxyethanol, Caprylhydroxamic Acid, Caprylyl Glycol, Sorbitan Isostearate, Propanediol, Pentylene Glycol, XanthaN Gum, Butylene Glycol, Sodium Hydroxide, Chlorphenesin, Polysorbate 60, Sodium Dehydroacetate, Potassium Sorbate, Sorbic Acid, Ethylhexylglycerin

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    Drunk Elephant - C-Firma Day Serum

    Drunk Elephant C-Firma Day Serum Reviews

    Go to Vit C serum
    I love this serum - it smells fantastic and I've really noticed an improvement on my cheeks in terms of texture and breakouts. Also, I am still using the same bottle I bought over 4 months ago now despite using every morning. Incredibly good value although an expensive initial purchase.
    Not worth the money
    This serum was disappointing and seriously not worth the price. It left my skin feeling tacky and oxidised pretty much straight away. I now have to get rid of it, money literally just gone down the drain. I will definitely not be repurchasing this. There are much better vitamin C serums for the fraction of the price, and that work better than this.
    Love it
    Makes my skin really glowing and fresh
    NOT the best out there
    I find this serum not suitable for the daytime routine. It is very sticky and heavy, it takes forever to dry and even then it is hard to put any kind of makeup or sunscreen on top of it because it starts to peel off! How can this be a day serum? To walk all day in my office with a greasy, sticky face is not my choice... I am able to use it only as a "serum mask", I leave it for 20 min without moving my face muscles too much because the formula is so heavy. Sorry DE, but please work on it!
    Leaves my skin way too shiny and sticky :(
    The serum was good and I felt that it was quite effective with evening out my complexion and brightening my skin. However, it left my face extremely shiny and sticky and so it was just impossible to wear it without any makeup setting powder. Will not be repurchasing it merely due to its texture :(
    idare eder
    fazla abartıldığını düşünüyorum skinceuticals ce ferulic ile alakası yok yapışkan okside sorunu var timeless c 20 serum daha güzel I think it has been exaggerated. It has nothing to do with SkinCeuticals CE Ferulic. It has a sticky oxidized problem. Timeless C 20 serum is more beautiful.
    Nice product
    I have been using this for 5 months with use DE B Hydra and it’s a nice combination. It feels good but I haven’t noticed much improvement in my skin. I won’t purchase again.
    Good for my dry skin
    I have acne prone dry sensitive skin, a lot of post acne pigmentation so I ordered this serum to help me get rid of it. My spots got visibly lighter in like a week. Even tho it didn't get rid of them completely (but my case is rather severe), you can def see that it's working, and working fast. Oily texture of this serum doesn't leave your skin greasy and soaks in pretty fast. Also love a very light pumpkin scent that comes from pumpkin extract. Love this product.
    Really really great. Feels lovely on the skin and under makeup; no sensitivity issues. I say it's worth the price
    Sensitive skin
    I can’t tell you how many vitamin C serums I have tried over the years. They all irritate my skin. My cheeks would always always flare up and I would be a hot red mess all day. This one doesn’t irritate it at all!! I can’t believe it! I use just one pump for the whole face. I’ve been using it for a month now and I can’t say if it fades dark spots or protects me from the sun but at least I can use it and have a vitamin C in my routine!! Whoop whoop!! I’m sure it’s doing what a vitamin C is supposed to do. Just my luck that it costs me £67 but yay!!!
    Great product
    First tried this in the rise and glow set from Cult Beauty and absolutely loved it. It's not sticky or greasy and I've noticed serious reduction in the redness of my skin. I was skeptical of DE claims- but I can honestly say this and the glycolic serum are my new favourites. I'm a convert!
    no... just no
    Fortunately, I didn't have to deal with blackheads since middle school (I'm 32). That is, until now. I've used other Vitamin C creams and serums in the past and this one is by far the worst. It smells horrible, dyed my hands bright orange (brought back some memories from my early teenage years), gave me the worst blackheads I remember having and on top of that didn't do anything (and I mean anything) good for my skin. Didn't improve texture, didn't firm, didn't brighten. I went through about a half of the 30ml bottle and have absolutely no idea how to use up the rest of it...
    I wanted to love it
    I bought this one with the teary eyed hope of a blushing bride. For the price and all the story behind it about being so clean and fresh I couldn’t wait to try it. As soon as I opened it I loved the packaging. Truth be told I was expecting a little more product, but hey, hipster branding, right? Smells good, looks nice but the finish of if... Not so nice. Tacky, maybe even a little bit too bright. Felt like glue in my face. I put it in the fridge as per instructed in the box and decided maybe I put on too much of it. No, everyday it was the same finish. It was too expensive to not use, so I only use it when I’m not wearing any makeup or anything in top of it. Because I tried everything to deal with that after sticky feeling. Even the magical Marula oil from the brand and the anti pollution drops with the same results. A finish so sticky and right that not even an oil free bb cream covered. I also tried my tinted moisturizer from Laura Mercier (which is my safe heaven) and still went looking like a recently used frying pan. The reason I gave it 3 stars is because it does help with the skin. After days of use the tone and firmness is noticeable. I have to say tone is brighter and nice. However it is not a day anything unless you plan to stay home. Because even on it’s own it looks and feels sticky. Even my guy trying to kiss my cheek felt if... And the romance with this ended for me.
    This product gives “don’t believe the hype“ a new face
    I really wanted to like this product. Because it promised a lot, was expensive and for some reason everyone seemed to like it. Why don’t I? I have tried this product for 3 month in different ways and combinations with other products but I have had to stop every time because of 1. Breakouts after just 2-3 days ( I’m 37 and haven’t had that since I was 20) 2. It’s sticky and does not go into the skin. When I wash my face in the evening it peals of like a thin film from my face 3. The smell... it not good Because of the breakouts, the smell and the weird sticky feeling I haven’t had it long enough to see a difference in my face. It’s just not worth it. Watch out! Don’t buy!
    Skin more firm
    It won’t make your scares or others disappear, but it hydrates and the skin is more firm. It gives a light nice glow when wearing it (not once gone). A very good serum to wear during the day that also helps the makeup not to move.
    I was very interested in this product, as this should be a good alternative to SkinCeuticals. I love vitamin c serums in general. It makes my skin less dull. However, this serum is terrible. I must admit I have used it for less than a week, but unfortunately, it will go straight to garbage after maybe one more week. It is very sticky and it takes 30 minutes to absorb. My face gets yellow(!), as this is a slightly tinted serum so it is hard to say whether it is oxidized or not. And my skin tone gets much worse. I have got an even skin tone, but with this serum, I need a foundation. It is the first pricy serum that I will through away. Not worth the money. There are way cheaper serums that do MUCH better jobs.
    Good Serum
    Really good Serum, does brighten the skin and keeps it glowing all day. Dries really quick so I would mix it with my moisturizer. The only downside was the scent. Reminded me of some pumpkin smell but it reminds my boyfriend of fake tan. The scent will stay all day.
    Excellent product
    Excellent product
    I love this serum, I used at night approximately 3 days a week. It unifies the skin tone, brightens and decongests the pores on my face. I have sensitive, combination skin and this product has given me no trouble at all. Highly recommended
    Worth the money
    This is by far one of the best Vitamins C products. My pigmentation has reduced by 60% in the month I have used this. Definitely will purchase another one. 100% recommended.
    Another review
    Well, after nearly 2 months of using this product every single day in combination with the Protini Polypeptide Cream, I'm still very happy. I was afraid that it was an overrated product but no, from the reviews I understand that it may be not for every skin type but for me it's very good. I don't really have a problem with dry or oily skin, my skin is pretty normal but it's reacting badly to almost everything. I don't know which ingredient/s are the ones that break me out but this one certainly feels amazing. My skin went from uneven and textured with a lot of breakouts to glowy and even, the breakouts are still here but only on certain days or when I eat a lot of chocolate (:/). The only thing that saddens me about this product is the price. It's my first vitamin C product so I don't know if there is another product out there that can even reach it in results!
    I have combination skin with slight dehydration.This did nothing for my skin. Used a full size and a deluxe sample. It is very oily feeling and it does not absorb well into my skin. The "scent" is dull and I did not like it.
    It worked for me.
    I bought this after developing malasma on my forehead and in conjunction with wearing spf everyday it has gone! I really like the product, I didn’t find it to be sticky as most of the reviews say and it layers well under other products. It does however stain your hands a bit orange if you have any dry skin and I find that it can leave a scent on your hands throughout the day that’s a bit earthy/vegetable smelling even after you’ve washed your hands. I will be repurchasing and think it’s worth the £££, I just wish they’d change the packaging so you know when it’s running low!!
    Really good product
    All serums that consist of high levels of vitamin C are sticky and you should be ready for it. But it's really good for the skin - makes skin healthy and protects from sun damage. So I like this serum, it is really good, works and has a good price.
    Not what I was expected
    The package is very easy to use. Definitely you need to mix it with the B-Hydra as does not get absorbed into the skin by itself. It is quite sticky (even after you mix it with the B-Hydra) and it gives a lot of shine to your face - if you have oily skin it might not be the best solution. Also it touched my lips a couple of times and there is a very stringent bitter taste, so be warned. The smell is a bit unpleasant but after a while goes away. I’ve tried to wear it at night as well to avoid looking so oily during the day but it gets on my pillow and my face gets stuck to it due to the stickiness so wouldn’t recommend using it at night. I use it during the day together with B-Hydra and foundation (I have one based on water to be better absorbed into the skin) and it looks alright, not too much shine. Unfortunately I cannot say there is too much improvement to my skin after almost 2 months of use. Overall is ok, but I won’t buy it again due to its stickiness.
    Vitamin C
    It’s best what happened with me last year. Highly recommend.
    This serum left my skin sticky and and just feeling horrible. I tried mixing with other products but it certainly didn't suit my skin. Also the packaging fell apart which made it tricky to use - maybe a sign. I think the smell is dreadful and makes it feel really chemical. Not for me.
    big NO
    Leaves the skin sticky and shiny, bad perfume. Not worth what it costs!!!
    Not good
    This product was very highly recommended by YouTube folks, Wayne Goss is the reason I spent nearly 300 quid on Drunk Elephant, so I bought most of the range. I had high hopes for this product, but have found that it leaves a horrible stickiness all over my face. When I say sticky, I mean I walk around like a lint roller and quickly get coated in fluff and cat hairs. I’ve tried it on its own, and mixed with the other products in the range. I’ve tried layering with Protini on top, but the stickiness remains. Nothing works and I’ve no choice but to stop using it, which is annoying as it costs an arm and a leg.
    I did not like it
    I've used many vitamin C serums before and saved up to get this one. I've tried it in combinations with other DE products, respected the instructions provided on their website but this product was a big let down for me. It is SO sticky to the point where it itches my face so badly and a little does not go along way with this one. My boyfriend told me that my face smelled of lubricant when I used it, though I don't share the same opinion. Other than that, it does not absorb well into my skin and oxidizes making it look like I have black heads. No difference in skin. Don't waste your money on this one.
    Great product
    Love this. Takes away my dark spot. Only product that works for me.
    The best
    It helped a lot removing my blemishes from previous pimples!
    Great product, not so great pump
    I absolutely love this product! I can see how my dark spots fade and my skin tone evens out. I also love the fact that the packaging is airtight and protects the product from the light. However I did take off one star because twice now the pump first started leaking and then later broke completely - which means the remaining product was unusable and it's not a cheap product to begin with!!
    Makes a difference
    So far I love this and my other DE products. My skin is definitely brighter and smoother and I’m wearing less foundation as a result. Saving up for more DE products! My skin is prone to breakouts with some products and so far none of the DE have caused any. It doesn’t smell amazing but I think that is just a sign that it’s not full of unnecessary fragrances.
    Love of my life!
    This serum has changed my skin for the better!
    Prodotto fantastico. ***Fantastic product.
    Utilizzo questo prodotto da 1 anno con risultati incredibili, la pelle diventa più luminosa e soda. Il mio numero uno della cura quotidiana. Mai senza !!!!! ***I have been using this product for 1 year with incredible results. My skin has become brighter and firmer. My number one in my daily skin care routine. Never without !!!!!
    Game changer!
    I was never a fan of vitamin C products. Most of them have that typical grainy texture and it just didn't work for me. DE have done it again though: this serum is super moisturising and makes my skin plump and really glowy. I follow with a moisturiser and it works well with make-up. I tried the small version first when I bought 'The Little Ones', then bought the full size version. Really love this and will re-purchase. One tip: do wash your hands after using it. Well done, Drunk Elephant!
    Good product
    My face got younger with this vitamin C.
    Not the greatest
    Used for 3/4 months but I don’t like the look/feel on my skin, it’s very tacky and not smooth. I don’t see any positive results like I do with other vitamin C serums. Not bad, just not great.
    I have used it for about a month. I feel my face is moisturised but haven't really noticed any other results.
    Not worth the money
    This serum is sticky and oxidised quickly.
    Very good product, my skin feels so bright and luminous.
    Too expensive for being nothing special
    I didn't like it, but since it is so expensive and expires really fast - I do use it every morning before my sunscreen. It is sticky, it smells strange (like all DE products, really) and I haven't seen any effect so far. Supposedly it is very good for hyperpigmentation, but a haven't noticed anything significant yet. If I were to have it in small size first - I would never buy the full-size product. I much prefer the vitamin C paste from Lixirskin. But to be honest - I didn't see any significant effect using that one as well.
    Sticky, quickly oxidised (less than 3 months became orange), and there is no reduction in pigmentation, brightness enhancement, no results before and after. липкий, быстро окисляется ( менее чем за 3 месяца стал оранжевым), и при этом нет уменьшения пигментации, усиления яркости , нет результатов до и после
    I havent seen any amazing results but it doesnt break me out. My scars maybe fade a bit quicker. I dont know that I’ll repurchase, it does leave you very glowy but theres no significant difference
    Love it.
    Yes, it is sticky, but this will disappear after moisturiser and it gives a beautiful blow. Yes it is expensive bit I don't know a cheaper alternative.
    Never purchasing again
    I bought this serum in January and in two months it oxidized. Such a waste of money. Never purchasing it again.
    Tacky layer
    I wanted to love this serum considering the rave reviews people are giving it, but for the high price I’m having difficulty using it. It’s so (thick isn’t the right word) but thick, and leaves my skin sticky/ tacky and shiny. You may say glowy but I can literally see if there’s a bit on my skin that isn’t covered. I use one pump and it seems to start drying straight away which makes it difficult to rub in without pulling at my skin. I’ll use it up but will try another brand of Vit C afterwards. The cost is too much for a bad user experience. Disappointed considering lots of people pushing it just now.
    Not great
    I finished my bottle of DE Vit C and I honestly I don't think it did anything for my skin. I have had better results with TO Vit C which is a 5% of the price. Would not recommend
    Really love it
    I bought this originally a few years ago at Sephora while I was in NY but I think it had probably oxidised as very dark. But tried it again recently because of all the reviews and I do love it. Takes a while to sink in, but for me, it does give a glow, more so, I think combined with retinol use the previous night. I would repurchase but I think it's one you have to use up quickly before it oxidises.
    Used better products
    First of all, C Firma serum is working. The face looks more even. Secondly, it has awesome packaging. However, for me, so far it seems to have more flaws than virtues. It is very sticky, even mixed with B-hydra. It’s drying over time without a good moisturiser over it (though not extremely drying like Kiehl’s vit C). Finally, it leaves a yellowy-orange hue on my skin which is not fun. As for the positive effects - it can be achieved with cheaper or different products from Skinowl, Grown Alchemist or Odacite.
    Claggy mess
    This stays on my face in a greasy, claggy mess. It is not absorbed into the skin. It is so messy, I have stopped using it in the morning and restrict it to night time usage. I would not repurchase.
    Лучший продукт с Вит С ***Best product with Vit C***
    Это мой 4 флакон и буду покупать его ещё! Я очень рада, что он появился на Cultbeauty, и мне больше не надо платить огромные деньги за пересылку из США. ***This is my 4 bottle and I will buy it again! I am very glad that they sell this at Cultbeauty, and I no longer have to pay huge money for shipping from the United States.***
    Drunk Elephant C-firma
    This is my desert island product! Can’t live without it. I use all DE products now and they’ve made a huge difference to my skin. So glad I don’t have to beg friends in the USA to send it over anymore.
    Not sure about this yet
    It really broke me out. My skin seems to hate vitamin c products. I have been using less than ordinary serum and mixing it with moisturizer and it has helped a bit. My skin has cleared and looks radiant apart from break outs this gave me. I'm not giving up, maybe my skin will get used to it on time.
    DE Miracle
    This product really helps with my acne scars. My skin is glowing and slowly building the collection!
    Black head
    Caused blackheads on my entire face have tried it for more than two months without any benefit has not diminished spots.
    Drunk Elephant Vit C
    Like the product but struggle with stickiness.will probably not re purchase for that reason alone.
    smoothest skin ever!
    My skin has never been smoother! I admit I have changed a few other things in my daily routine at the same time but can feel the C-Firma impact anyway as I used other vitamin C product before. The serum contains pumpkin extract which is present in its smell and colour and which I don't mind at all. The thing I had get used to is its tackiness as I apply it on its own before using my non DE moisturiser (as the combination of these 2 gave a strange texture). The packaging is just perfect and the application very clean. The price is comparable with the price I paid for my previous vitamin C product but the results are better...so it is worth the spurge for me.
    Love it
    This is my 2nd bottle of c-firma and Iove it. I have been out of it for about 2 weeks and I was missing it. My dark spots are better, my overall completion is better, glowing when I use it. Also, I have hormonal acne and this doesn't break me out. It is kind of sticky but I don't mind it, I have normal skin and it is fine for me. I can't be without this serum.
    Not to sure
    Sticky so not to sure yet iv only bought it so if see it works I’ll get over the stickiness.
    Love of my life
    I love this product, it leaves my skin glowing and fresh. I don't even care it smells like smoked mackerel (the smell does not linger, which is a plus).
    Love it
    Skin feels lovely and will buy it again.
    This gave me blackheads which are apparently, problem for some people using Vit C. This was a shame, as prior to the unsightly and problematic eruptions, I was enjoying this product.
    The texture is very thick, sticky and not fast absorbing. My skin gets really greasy after a while and as far as brightness goes, I did not see any.
    A nice day serum
    I find the texture a little sticky and difficult to spread, but it does absorb well. I haven’t personally found significant long term brightening effects, but I am on my third bottle, banking on the vitamin c effect! It’s a nice enough day serum.
    Coming back to this
    The texture is not my favourite - too thick and sticky. Perfect for fall, spring and winter. For summer - not so much. I love the results though. The packaging is gorgeous - very easy to use. Also - lasts for a good 5 months with everyday use.
    I’ve been using this product together with the littles and reading up on it. I’ve even bought the full version that comes with extra littles. I had high expectations for this product (buying the full version before using up my little) but its is quite clear that this product has caused me blackheads. I’ve ran out of the little framboos, so I’m out to buy some acid serum to save my skin.
    I've only ever been able to use two brands for Vitamin C. This and one other. All other forms I've tried caused me breakouts (blackheads). This does not. It's also one of the only products that really does work to brighten the skin. You will notice it the day after. I use this in the AM and PM. One pump. Mixed as with all Drunk Elephant products. I love this product as I do the range. This does what it says.
    The perfect boost for my dull skin
    I tend to keep my routine as short as possible in the morning, but since I discovered this products I started applying every morning under my moisturiser. This is the perfect boost for a clearer, brighter skin. Some people mentioned the smell, I actually like the scent of it! And it fades away after a couple of minutes anyway. I will definitely buy again.
    Nice to have
    I was really excited to try this product due to all the hype but I was mildly disappointed to not see any transformative changes to my skin. I've since finished a bottle now and will say I do notice a difference when not using this regularly in terms of overall brightness. It's oily serum that I mix together with B-Hydra and I really like the combination! Overall it's a product I will continue to buy given the fantastic packaging and the revised prices are also a plus!
    I wished to use this product for so many years, as it was highly hyped. I have been using this for six day’s now. My skin will be slightly hydrated and slightly glowing, but, not a huge wow, this looks amazing. The product has a pungent smell, which I think may be the pumpkin. You also need to apply a light amount of product to your face, if you use too much, it will leave your face tacky. I am glad I tried this, but I am disappointed, it wasn’t all that it was hyped up to be. I saw more of a wow factor, in the Kiehl's vitamin c serum. This is such an amazing serum, that you will wake up to a dewy, glowy and brighter skin. That product is worth 10/10. I will still keep using the above product, and I’ll see if any magic occurs.
    This product is OK but it doesn’t hydrate my skin at all, in fact it makes my skin more dry. The effect of Vitamin C is OK, but again I observed better from other products and for me it is just a hype that will pass eventually.
    Overnight game changer
    I know this is designed for use in the day but i really like using this as a night serum. I tried this serum underneath the DE Marula oil before going to bed last night and was completely taken aback by the clarity and glowiness of my skin this morning! The brightening effects are noticeable after just one use and I can't wait to see the prolonged effects of regular use. My only qualm about the product is the smell which is hard to describe. Due to the lack of fragrance the active ingredients are not masked BUT I would rather have that than the addition of nasties that irritate my skin.
    Holy grail
    Absolute holy grail of a product. Gives my skin beautiful glow, I'm 39 years old and my skin has never looked this good... Love love love it!
    My HG Vit C
    I have tried quite a lot of vitamin C's over the years, some far more expensive than this one too, and I am so impressed with this one. I am still using the same bottle I bought over 3/4 months ago now, and I use a pump of this every morning. I do find it tacky when applied alone so I mix this with my Inkey List Hyaluronic Acid and it goes on beautifully. It's helped with post-inflammatory pigmentation that I get from hormonal breakouts, and generally just leaves my skin looking really healthy and radiant. I have a back up of this now at all times as I'm scared to run out! PS. This has a strange almost medicinal smell, which I personally love and feel like it means it is strong and doing its job ;)
    I do like it - but is it worth the £££?
    It's good, I've missed it since it ran out but it is very pricey. And was getting sticky towards the end of the bottle I've tried to replace to with The Ordinary which was a big mistake! I'll probably end up buying this again!
    Top notch Vitamin C product
    I love this stuff! Before it was available in the UK I'd always stock up when I or friends were in the states. Regular use of this product combined with SPF helped clear up a stubborn patch of hyperpigmentation I had on my face and helps fade any dark spots. It's more like a serum-oil hybrid texture and gives skin the most amazing glow. I highly recommend this product.
    not good for my skin
    It's not fit for my skin
    Not this time ;-(
    This serum was too heavy for me, I have a normal skin with tendency to be dry. It clogged my pores and made my skin look angry in some way. The smell was also not pleasant - I love non-fragrance products but this one put me off somehow - and the orange color was disturbing. I love other DE products so much, but not this one.
    A pass
    I gave this many chances but every time I use it my face gets red patches in some areas *To the garbage* I think 15% LAA is too much for my skin. I tried Clinique’s 10% freshly pressed vitamin c and I did notice a glow effect when I was using it. Guess I'll be going back to it!
    Good Product
    Great little vitamin c, non sticky, non greasy, can’t say I’m blown away though from the results but it does the job.
    The only vitamin C serum I trust
    I trust this serum because of the high percentage of vitamin C, along with ferulic acid and vitamin E. To my understanding, every vitamin C serum should consist of these 3 ingredients for max effect and stability. I love that they use pure ascorbic acid as their vitamin C source instead of a weak derivative like others do. I appreciate the airtight packaging which is hard to come by in antioxidant serums. This ensures it doesn’t oxidize as quickly. You definitely have to mix it with a hydrating serum, because C-firms is thick and doesn’t spread easily on its own. Also, marula oil is high on the ingredient list. It’s odd they don’t highlight this.
    Prodotto che fa quello che promette..efficace perciò vale i soldi spesi Product that does what it promises..effective therefore worth the money spent
    Любовь на много лет
    Этой сывороткой я пользуюсь ежедневно на протяжении уже нескольких лет. Моя кожа возрастная, с близко расположенными сосудами. После использования сыворотки сосудистая сеточка стала менее заметной, краснота уменьшилась, я вижу, что цвет кожи стал ровным, ярким. Да, я чувствую небольшую липкость сразу после нанесения, но через 20 минут наношу увлажняющий крем и больше она меня не беспокоит. И я готова мириться с этим единственным недостатком в благодарность за действие сыворотки. I have been using this serum daily for several years now. My skin is aged, with vessels closely spaced. After using serum, the vasculature became less noticeable, redness decreased, I see that the skin color became smooth, bright. Yes, I feel a little sticky immediately after application, but after 20 minutes I apply a moisturizer and it does not bother me anymore. And I'm ready to put up with this one drawback in gratitude for the action of the serum.
    Lovely Product
    Does exactly what it says. Excellent vitamin C serum. Fragrance free for those users with sensitive skin. Very light serum consistency and absorbs into the skin very quickly. I have combination skin and it absorbed very well. The only tiny feedback I have is, the product is a little sticky/ tacky. The sticky was does go very quickly. It's not a huge issue, just a small observation.
    Love it
    No fake orangey smell works really well and so affordable
    Great product
    I love this product, must have
    The best serum in the market. I have repurchased this many times and will continue to do so. My skin has never looked better. I mix it with the hydration serum!
    Smells but works
    This smells like pepperoni and my bf keeps commenting on that every time he gets near my face, but my skin looks way more smooth and ever since I started using it. I'll keep buying it in the rise and glow set though, it costs the same and you get new and fresh products every time.
    Seems to be working
    I've tried a couple of other Vit C serums, but can't say I've noticed any difference. I'm not sure if it's this serum or the other new products that I'm trying at the same time, but my combi, dull skin is definitely brighter, smoother, more plump and younger looking than a week ago. I'm yet to notice if it's doing anything for my hyper pigmentation, but it has only been about a week. The oil is quite thick, but massages nicely into my skin.
    Good product
    Ho visto questo prodotto su YouTube e ho voluto provare perche da qualche mese ho qualche macchia sul viso..La persona che usava questo prodotto ha detto che è buono anche per questo...Per me diciamo che funziona ma sto aspettando ancora di vedere il risultato finale. Lo sto usando da un paio di settimane. //// I saw this product on YouTube and I wanted to try because for a few months I have had some marks on my face. The person who used this product said that it is also good for this. For me, I'd say that it works but I am still waiting to see the final results. I've been using it for a couple of weeks.
    Nice product
    I was a bit put off by the other reviews on here but I haven't found the serum sticky or that it's made my skin shiny. It absorbs well and has a pleasant smell. It hasn't done anything life-changing for my skin (have been using for just over a month, daily) but my skin does look nice and is a bit smoother than usual. It's not hugely brighter though which is what I really wanted this serum for, I'm still glad I tried it I probably won't get it again.
    Wanted to like it
    I wanted to like this vitamin c just like the rest of the Drunk Elephant products, but this was just too sticky and did not sit well on my skin. After applying my makeup, it practically melted off towards the middle of the day and made my face look orangey, something I’ve never experienced before (and I don’t even have oily skin). It just doesn’t look good. I think I’ll just finish the product for whenever I know I’ll be staying home and not leave my house. Will not buy again and definitely not worth the money.
    Really brightening
    This is one of the few products I've ever used where the result is immediate - it just makes your skin tone even and brightened. I use it daily in the morning under moisturiser. Great stuff, have repurchased.
    Best Vitamin C serum during Autumn/Winter
    This is the second time that I have purchased this product. Because this product is a bit oily, I find this product more suitable for my skin during the autumn and winter months because my skin is a bit drier then. That is why I use Skinceuticals CE Ferulic in the summer months. The Drunk Elephant Vitamin C serum gives my face a nice, healthy appearance and reduces the pigment spots that have appeared during the summer months. The advantage is that it contains more antioxidants.
    Can’t live without ❤️
    I used this product for 6 months and got great results - so I swooped brands to a more expensive version thinking it would give me better results. How wrong could I have been!!! This product adds glow and vibrancy to my skin I haven’t experienced with any other product, I’m now a true believer.
    Had to leave another review after purchasing the full product
    Received a mini of this in The Littles and I fell in love with how it works, does have a strong smell but it deffo fades. Definitely has faded scars on the face and has improved my skin health all over, I absolutely recommend this but don’t stock up as it goes off quickly!! Deffo try The Littles before purchasing to see if u like it.
    Brilliant serum
    Don't like to be without. Love this product so much.
    Not worth it
    I was so excited to use this one cause it has a lot of good reviews but I was devastated ‘cause it was really sticky and it leaves my skin shiny. It didn’t do anything. It wasn’t worth the hype.
    Didn’t like
    I was really excited to try this after seeing so many good reviews on YT, I bought the mini and really really didn’t like it. Firstly the scent is awful, a really earthy off putting smell. Secondly it just didn’t absorb and left my skin really really tacky. I persevered for a while but gave up in the end as the scent was just too much for me.
    Best Vitamin C for sensitive skin
    I was bit afraid to try this, as my skin has a hit-miss relationship with pure vitamin C. I am happy that I tried this, this is my favourite product at the moment. My skin type - very dry, sensitive and acne-prone. I started with 3 times a week, now I am using it daily at NIGHT (because of my preference) and love the glow it gives, makes the skin plump next morning and my scars are also fading away. Anyone who is allergic to essential oils in skincare, Drunk Elephant is your brand.
    Don’t believe the hype
    I was so excited to treat myself to this serum, but was quickly disappointed. It oxidised badly whenever I wore it, under moisturiser and foundation or just foundation alone (as it is quite moisturising itself), making me look like I had orange tan foundation on - not a preferred look of mine as I’m pale and am fastidious about shade matching. It might have interacted with different moisturisers/SPF I used over the month I trialled it, as it was worse on some days than others, but I couldn’t work out the pattern. I tried using it at night instead, and this way I woke up smelling of fake tan. I read up on this and it seems one of the key chemicals in c-firma degrades with exposure to light and air into an ingredient found in fake tan. Yuck. That’s £67 down the drain, or rather sitting guiltily, wasted, on the dressing table! Also regarding its effectiveness, I noticed no difference in my skin whatsoever during the period in which I used it.
    Vit C
    Stings but you know it’s working.
    Anna & Caroline made me buy it
    Never used vit C serum before but gladly waited that long and avoided disappointing formulas that came before that one. Bought it as it was recommended by my fav skincare ladies - Caroline Hirons and Anna Newton. So far been using it for a month and it does improve my fussy skin daily dealing with my rosacea, scars, spots, texture. Mixing it with hyaluronic serum and following with herbovire SPF 50. Perfect base for summer.
    This product is magic in a bottle. Whenever anyone travels to London I simply ask them to get a bottle of this and I stock up. Works wonders on my skin. It’s my holy grail ❤️ Love it!!
    Great product
    I've been using the C-Firma vitamin c serum for a month now in combination with the Protini cream and I can definitely say that it has changed my appearance. I suffered from blemish and scars, they have completely disappeared. My skin is now very smooth and blemish free. The serum itself is a bit sticky but if you mix it with Protini, it's just fine.
    Caused breakouts
    I was recommended to try this product by my beauty therapist, I used it alternative mornings and found it sticky and not the nicest perfume. You couldn’t put make up on after it (which is fine as I don’t wear any to work). I could have got over this had the product worked for me but it broke me out along my jawline and I can only describe my skin as bumpy. I hoped this was purging but after 3 weeks and really awful breakouts I stopped and my skin is gradually returning to normal. I emailed Drunk Elephant and just got a generic email response!
    WONDERFUL PRODUCT (once you get past how it feels on the skin)
    This product brightens and smoothes my skin, giving me a beautiful glow on my skin. Within using this product twice I got compliments on my skin by everyone I knew, commenting on how clear and radiant my skin looked. It helps with my redness, makes my skin more firm and smooth, and gives it a glow making my skin looking extremely healthy. The only downside is that when you apply this product it is quite tacky on the skin and takes some time to dry down, so for this reason, I only apply it at nighttime before going to sleep, and not right before makeup. However, the results on the skin are EXCEPTIONAL and I cannot recommend this product enough.
    Not worth the hype
    As far as firming serums are concerned, this is not one of the best. It has a weird smell and I can only apply it if it is in the refrigerator, otherwise it is crazy sticky and oily. No special changes in skin while using it. Actually think it stains my skin a bit with an orangy tone.
    Potent but not for sensitive skin
    This product burns on my sensitive skin. I do like the packaging and the quantity it releases though.
    Nice, but too greasy
    The serum works well but the texture is so greasy and sticky I can't imagine how it's possible to wear it in your day regiment. So if your skin can't wear heavy or oil-like texture the only way is to use it as a night serum. Overall, works good.
    The best!
    I've been using C-Firma for 4 1/2 months and have noticed a considerable brightness and evenness to my skin. It does leave a slightly tacky finish but I love how glowy and dewy my skin looks afterwards. I do wish Drunk Elephant would release a smaller bottle as near the end the serum did become very orange, which made me question its effectiveness. I've tried numerous Vitamin C products in an attempt to find a cheaper alternative, this is the most pleasurable to use. I've just purchased another bottle!
    Wouldn't repurchase.
    I just did not like the texture. It's too tacky and the typical smell of vit C is too much.
    Just amazing!
    This cream is better than I thought it would be, it’s really hydrating without being greasy. It’s plumped up my fine lines and reduced my dark circles. I love this stuff
    Perfect moisturizer
    I use this all over my face, including the eye area, and I LOVE it. I often get complimented on how 'fresh' and 'healthy' I look when I use it. It is a super plump on me :)
    Leaves the face feeling a little greasy, I don’t see much change in fading of hyperpigmentation but it does feel moisturising.
    Just okay.
    After using the whole bottle I can say that I am not wowed by this product. It’s nicer than another famous vitamin c serums but I didn’t see any noticeable improvement in luminosity nor pigmentation and the hot dog smell is unbearable unlike other serums.
    Stock the smaller size...
    Oxidises too quickly. Mine went from amber to muddy brown in two months. Waste of money. The smaller size they have in the US would be better.
    Very expensive but luxurious product, sticky but can give a beautiful glow however I had to stop using it as it gave me so many blackheads!
    So sticky!
    I guess most vitamin C serums might be sticky but this one is very sticky, especially if you layer it with hydrating cream and sun screen on top of your skin it becomes too cake-y
    Best Morning product
    The best, no doubt. Will keep using it.
    The best with vit C
    It’s really amazing!!!
    Not impressed at all...
    I tried the DE eye cream and I was very happy with it, therefore I thought this serum would be lovely... But I am quite disappointed. It doesn't enter the skin easily and it seems it does nothing to my skin. I wouldn't recommend it, especially given this price tag.
    One of the best vitamin C, but...
    This serum is great. I love everything about it, BUT every time it oxidizes before I use half a jar and I have to throw £40 in the trash. I will no longer buy 30 ml of this serum. The official website has been selling 15 ml of this serum for a long time and I really hope that Cult Beauty sells these products too.
    Love it
    I was looking for a day serum and this one is absolutely perfect. The skin looks glower and brighter. You get used to the smell.
    pimples like mountains
    This broke me out reallyyyy bad... Like the big under the skin, very painful pimples! So I stopped using it after a month...I really wanted to love this, but it ruins my skin.
    Be careful!
    I got so many spots and blackheads from it...so sad :(
    For the first time, a product has made a visible difference on my skin
    I started with dehydrated, congested combination/oily/sluggish skin. Many years of acne left behind dark patches and ice-pick scars. Getting office-ready which included and involved makeup application, carefully buffing in it 1-2 pumps of a med-coverage foundation to even out the skin, but not to appear heavy. After 8 weeks of daily use, and my skin has done a 180. C-Firma has left me with smooth, even, glowing skin. Dare I say, it has helped improve skin texture and hydration levels. Strangers and people close to me have commented on how good my skin looks. I apply as instructed AM & PM, but mixed with a hydrating serum. I find this way it does not leave a tacky finish on the skin. The texture is in between a lightweight oil/serum and sits well well with my other skincare & makeup products. The price is on the higher-end but has given me far better results than alternatives. It is a staple in my routine, and I will definitely be repurchasing.
    Nothing special
    I have tried less expensive products and they were way better.
    HG Status
    This saved my skin and helped resurface, fade acne scars, plump things up. My skin has never looked healthier and more youthful.
    I have been using this Serum for a month. I am not so sure for now, but I am noticing some changes on my face..it became softer and my acne spots are clearing. I think one has to be patience with the product.
    Not what I expected but not bad
    I was very disappointed with this at first since I'm used to the US version (which is light and undetectable on the skin). The stickiness bothered me for a while, but if you're putting makeup and other treatments on top, it disappears eventually. One thing I really like is the unexpected cooling sensation it has - very refreshing and invigorating in the morning, it gives the sensation that it also firms. I also like how it makes your skin absolutely glow without looking greasy. I don't like how it takes 2 pumps to cover the face and neck, rather than 1 (this makes me use it up much faster). Though I prefer the US version, this is definitely the second best vitamin C serum I've found, and I will continue to re-purchase.
    I was not impressed when I bought TLC Framboos. BUT WOW C FIRMA BLEW ME AWAY!!! I woke up to glowing and my skin and looked like I was young again LOL using C mornings and TLC at night helped my acne and texture of my skin! I'm now very much drunk in love with their products and solely use DE on my face!
    Weirdly sticky
    Sticky and stings my face. Reacts strangely to moisturiser put on top. Hard to put make up over. I don't see how people can use this in the morning. I'm only using it in the evening so I don't waste an expensive product.
    Wonderful product
    I use it daily and it truly brightens my skin. Mix it with the B-hydra serum and your skin will not be sticky. Foundation works great on this surface.
    B&C serum
    Love the combo. Mix the B and C serum with Marula oil every morning for an instant glow!!! Love these three combo so much!
    Really nice
    I like it a lot. I tried the Sunday Riley one and I prefer this it's more serum like. The other one it's more like a lotion and I have oily skin so the drunk elephant absorbs better.
    Gold serum.
    A very good product but very sticky.
    Best friend.
    Initially, I was slightly deterred by the tacky feel upon application (my mistake for excessive application) until I noticed how it made me look glowy and healthier. I would also see the difference on my face if I were to skip 2-3 days without this. Will always have a spot on my table!
    Excellent now I know how to use it!
    Wanted to love this and tried it as soon as it arrived. Applied it neat the first time and was horrified when my skin started to turn red and felt like it was burning. I searched all the feedback but could find no one else seemed to have suffered the same problem. So dig some digging on YouTube and noticed that more than a few were mixing it with day cream serums etc sothat is what I did and wow what a wonderful product, I use it morning and night a small amou t mixed with my Charlotte Tillbery magic cream and my skin now looks brighter so I am thrilled I have bought it!
    I was excited to try this out but it was a mess. First time I tried it I applied a liberal amount and it was so sticky could feel it all day. Then I tried just half a pump to face and neck and it was still sticky. Then I decided to mix a drop with the drunk elephant b-hydra serum) which I really enjoy) and it was still unbearably sticky. I didn't see any added radiance or other benefits after using it. Would not recommend, there are a lot of really cheap vitamin c serums that work better.
    Over hyped
    I was so looking forward to trying this and was left disappointed. It’s a horrible texture, makes my skin look tacky and is very overpriced. There is cheaper out there which work far better in my opinion
    Love this!!!
    I've been using this for the best part of a year and I'm so glad it has finally come to the UK so I can replenish my finished bottle. It really does dramatically brighten the skin and I really notice it when I don't use it for a couple of days. I don't think it has really minimised wrinkles or anything but I can definitely see a difference with dark marks on my skin. I gave this 4 * only because the smell is quite revolting, however, like someone said before me it is because they don't use any nasties to mask the smell. It smells strange but I am happy to put up with it because it makes my skin beaut!
    Deserted island product
    At first I thought this product made no difference to my skin or whatsoever, but after 2 weeks of using it I noticed my eczema scars faded significantly and my skin almost too glowy (almost ;)
    The best vit c serum there is
    Love it.. If there's one product from DE that stole my heart it's this. I love the consistency and the results. Now that it's available here to ship worldwide I don't have to wait till I get to America for this. Go for it..
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