Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
UNLOCK A £15 GIFT CARD WHEN YOU SPEND £75 OR £20 GIFT CARD WHEN YOU SPEND £100
ELEMIS REVIEW
Love finding out your favourite beauty hero is even more covetable? Us too – enter: Cult Conscious, our transparent sustainability initiative powered by Provenance....

CULT CONSCIOUS PRODUCTS

how does it work
proof points
Vegan
Donates to Charity
Black Led Business
B Corporation
FSC
Widely Recyclable Packaging
Showing slide 1
our commitments

Explore our key Proof Points and impact categories, making it easier to shop by your values...

RECYCLABLE WASTE

CRUELTY FREE

DIVERSITY FOUNDED

NATURAL AND ORGANIC

CLINICALLY TESTED

VEGAN
NARS Orgasm Rising Eyeshadow Palette

EVERYTHING YOU NEED TO KNOW ABOUT CULT CONSCIOUS

Our glossary dives into the definitions of each Proof Point in depth and explains all on the transparency technology.
READ MORE

MEET THE FOUNDER: JESSI BAKER MBE, FOUNDER, PROVENANCE

From the story behind the technology's inception to plans for the future, we caught up with the mind behind Provenance...
READ MORE

MEET THE BRANDS MAKING MAJOR SUSTAINABLE STRIDES

Discover the names leading the way towards a more conscious beauty industry via mindful waste and packaging practices.
READ MORE
RecycleMe