DISCOVER JOONBYRD
Named after its founder’s Persian roots, Joonbyrd translates from the word ‘Joon’ meaning soul and spirit. Formulating performance-driven skin care designed to be as emotionally intelligent as they are efficacious, the brand’s empathetic approach and emphasis on personalised care provides a holistic experience designed to nurture both the skin and the soul. So, whether you're looking to restore balance, tackle specific beauty issues, or simply enhance your natural beauty, Joonbyrd has the tools and guidance to ensure you achieve your skin care goals with confidence.
MEET JOONBYRD’S FOUNDER – DR ALEXIS GRANITE
Dreamed up by Dr Alexis Granite, Joonbyrd was created to combine the founder’s two passions – helping her patients feel confident in their own skin and honouring her grandmother's legacy of finding joy in self-care. As one of the world’s leading dermatologists with 20 years of experience in her field, Dr Alexis relocated with her family to the UK in 2012, becoming the first dual US/UK certified dermatologist. Celebrated for her thorough and empathetic approach to skin health, Dr Alexis quickly earned a reputation as one of the most sought-after practitioners in London, leading to her patient list now being closed to new clients.
JOONBYRD’S ALXMD04 TECHNOLOGY
Powered by the brand’s ALXmd04 technology, Joonbyrd products are built on four unique formulation pillars: hardworking actives, microbiome support, botanical extracts and functional enhancers. While the fusion of actives and botanicals (think: blueberry seed oil, kale urea and licorice root) fortifies skin function and delivers meaningful results, the infusion of functional enhancers (we’re talking everything from ashwagandha to songyi mushroom) taps into your wellness journey, minimising the impact of environmental aggressors.
