PAULA'S CHOICE

WE CURRENTLY SHIP PAULA’S CHOICE THROUGHOUT THE UK AND THE EEA

Renowned for being 100% transparent and a trustworthy leader in the beauty industry, Paula's Choice challenges ideas, beliefs and myths surrounding products and ingredients to help empower its followers. Cutting through the noise, the brand has become a reliable source for providing skin care saviours that work to create a hardworking routine that delivers results. Plus, leaping-bunny approved, its products are never animal-tested and packed with potency.

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IT'S QUIZ TIME

IT'S QUIZ TIME

Take the brand's Find Your Exfoliant quiz to find out which exfoliator is right for your skin type and concerns...

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IT'S QUIZ TIME

Question 1 of 3

Select your skin type

Select up to 1 responses.
Please select at least one option
Please enter your answer in the correct format.
Please enter your date of birth in the format DD/MM/YYYY.
Please select no more than 1 responses.

IT'S QUIZ TIME

Question 2 of 3

Is your skin sensitive?

Please select at least one option
Please enter your answer in the correct format.
Please enter your date of birth in the format DD/MM/YYYY.
Please select no more than responses.

IT'S QUIZ TIME

Question 3 of 3

Select your main skin concern

Select up to 1 responses.
Please select at least one option
Please enter your answer in the correct format.
Please enter your date of birth in the format DD/MM/YYYY.
Please select no more than 1 responses.

PAULA'S CHOICE BESTSELLERS

The Cult Beauty X Paula's Choice Edit (worth £79)

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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4.65 Stars 37 Reviews
£39.00

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant (118ml)

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You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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4.75 Stars 1382 Reviews
£35.00

Paula's Choice Skin Perfecting 6% Mandelic Acid and 2% Lactic Acid Liquid Exfoliant 88ml

NEW IN

This beauty thrill has just landed — move quick to bag it before everyone else!
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4.69 Stars 26 Reviews
£35.00

Paula's Choice Multi-Level Exfoliation Trial Kit (Worth £25.00)

NEW IN

This beauty thrill has just landed — move quick to bag it before everyone else!
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4.75 Stars 24 Reviews
£21.00

Paula's Choice Clinical 1% Retinol Treatment - Trial Size (5ml)

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
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4.33 Stars 104 Reviews
£13.00

Paula's Choice 10% Azelaic Acid Booster 30ml

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
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4.55 Stars 207 Reviews
£40.00

Paula's Choice Clear Cleanser (177ml)

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
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4.64 Stars 129 Reviews
£21.00

Paula's Choice Clear Breakouts Set

4.61 Stars 31 Reviews
£56.00

Paula's Choice 2% BHA Body Spot Exfoliant (210ml)

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
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4.16 Stars 64 Reviews
£33.00

Paula's Choice Breakout Exfoliation Kit (Worth £39.00)

NEW IN

This beauty thrill has just landed — move quick to bag it before everyone else!
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4.75 Stars 4 Reviews
£29.00

Paula's Choice Retinol Body Treatment (118ml)

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
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4.04 Stars 52 Reviews
£33.00

Paula's Choice Clinical 20% Niacinamide Treatment (20ml)

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
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4.47 Stars 66 Reviews
£51.00

Paula's Choice Resist Youth-Extending Daily Hydrating Fluid SPF 50

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
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4.33 Stars 66 Reviews
£39.00

Paula's Choice Clear Ultra-Light Daily Hydrating Fluid SPF30+

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
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4.04 Stars 67 Reviews
£13.00

Paula's Choice Resist Anti-Ageing Skin Restoring Moisturizer SPF 50

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
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4.33 Stars 72 Reviews
£39.00

Paula's Choice Resist Barrier Repair Advanced Moisturiser 50ml

CULT CONSCIOUS

Love the feeling of finding out that there's more to your favourite beauty hero than meets the eye? Us too! Good thing every product in our Cult Conscious edit has a Proof Point that makes them all the more covetable!
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4.67 Stars 21 Reviews
£38.00

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant - Trial Size (30ml)

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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4.57 Stars 1242 Reviews
£12.00

Paula's Choice Breakout-Fighting Bestseller Kit

4.63 Stars 27 Reviews
£22.00
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DISCOVER PAULA'S CHOICE

Dreamt up in 1995, Paula’s Choice products pride themselves on doing exactly what they say on the tin. Backed by science, that brand carries out 100s of independent studies and consumer testing to deliver potent potions, packed with antioxidants, skin-restoring and replenishing ingredients. The results? Everyday essentials that boost overall skin health to tackle targeted concerns with results nothing short from the best.

THE FOUNDER’S STORY

The name behind the world-renowned brand? Paula Begoun (otherwise known as the Cosmetic Cop). Struggling with acne and eczema, the founder was in desperate need of discovering skin care solutions that wouldn’t make her complexion worse. With this, her lifelong career of dissecting ingredients began. After being fired from her cosmetic counter job, for telling her customers the truth about products, the creative decided that everyone needed to know the ins and outs of what they were putting onto their skin, self-publishing her best-selling book —— Blue Eyeshadow Should Be Illegal. Ten years later Paula’s Choice was born – becoming one of the world’s first online beauty brands.

TRUTH & TRANSPARENCY

Understanding that there are good and bad ingredients that are natural, and there are good and bad ingredients that are lab-created, Paula’s Choice tells us nothing but the truth. While research continues to evolve, the brand’s commitment to uncovering the truth remains the same. Today, Paula’s Choice has established one of the most robust science-backed foundations in the beauty industry, taking the guesswork out of skincare — courtesy of its Science Advisory Board — who ensures it accurately represents the latest research – leaving nothing uncovered.