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OUAI Haircare

Maintaining the manes of major Hollywood celebs (think the Kardashians, Gigi Hadid and Gwen Stefani!) celebrity hair stylist – Jen Atkins – is the powerhouse behind OUAI. The Parisian brand is all about marrying accessibility and luxury to create a no-frills {hair care} range that delivers exceptional results. Say ‘yes’ to real hair, for real life.

TOP SELLERS

OUAI Detox Shampoo 300ml

4.67 Stars 45 Reviews
£24.00

OUAI Fine Hair Shampoo 300ml

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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4.42 Stars 59 Reviews
£24.00

OUAI Fine Hair Conditioner 300ml

4.12 Stars 17 Reviews
£24.00

OUAI Leave In Conditioner 140ml

4.36 Stars 25 Reviews
£24.00

OUAI Curl Crème 236ml

4.26 Stars 19 Reviews
£25.00

OUAI Medium Hair Conditioner 300ml

4.0 Stars 7 Reviews
£24.00

OUAI Hair Oil 45ml

4.32 Stars 98 Reviews
£24.00

OUAI Medium Hair Shampoo 300ml

4.41 Stars 22 Reviews
£24.00

OUAI Thick Hair Conditioner 300ml

3.93 Stars 14 Reviews
£24.00

DISCOVER OUAI

OUAI (pronounced ‘way’) means yes. Yes to letting go of unrealistic expectations and embracing imperfections. Founded in 2016 by celebrity hair stylist Jen Atkins, she set out on her mission to offer an alternative to the industry’s one-size-fits-all approach. Her stellar {hair care} lineup includes a whole host of {shampoos}, {conditioners} and {hair treatments} that target all hair types. But they all have one thing in common – smoother, stronger and healthier strands are a given.

A ‘OUAI’ OF LIFE

After struggling to find a hair care brand she and her friends could relate to, Jen Atkins founded OUAI. She made it her goal to create a range of salon-worthy formulas that would transform locks, without the time-consuming styling and treatments needed to make it happen.

FORMULAS MADE FOR YOU

Their iconic hair care collection keeps fine, medium and thick strands on their best behaviour, with shampoos and conditioners that target each hair type. And more recently, the brand have launched a range of highly-coveted creams, foams and sprays to keep curly and wavy strands in place.

CRUELTY-FREE

OUAI are a cruelty-free brand. They don’t test their products on animals or sell in any countries that require animal testing either.


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OUAI Haircare

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