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Powered by its commitment to true quality and innovation, NIOD (which stands for Non Invasive Options in Dermal Science) fuses cutting-edge ingredients with ground-breaking technology. Constantly updating its formulas to maintain its lead in invention, each and every complexion hero sits comfortably at the edge of pioneering science. From utilising encapsulated technologies to liposomal delivery systems and a disregard for a one-size-fits-all philosophy, the brand’s multi-tasking essentials are here to level up your skin care regime.


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Backed by the latest research in skin care and health, NIOD effortlessly merges science with efficacy. Designed to optimise the performance of your complexion, without irritating or disrupting its function, the brand addresses a plethora of complexion concerns with targeted, cutting-edge innovations. But that’s not all, passionate about being authentic in its approach to production, NIOD is transparent about each formula, ingredient and technology. How? By being open about each innovation and by providing clear instructions of use for each product and skin care combination.


Founded by Brandon Truaxe and Nicola Kilner, NIOD was developed with the vision to revolutionise the skin care industry. Frustrated by the lack of transparency within the space, Brandon wanted to develop a brand that challenged the conventional approach to skin care. He met Nicola in 2011 and the duo created DECIEM (derived from the Latin word for 10 in a sequence). On a mission to create 10 things at once, they built multiple brands across different segments so that they would each simultaneously thrive. By sharing resources across the brands, the duo created a blossoming and developing ecosystem. From The Ordinary to NOID and more, the DECIEM concept merged with Estee Lauder in 2021 and continues to invent must have skin care solutions.


Energising the eye area and working to leave it looking smooth, supple and bright the Fractionated Eye Contour Concentrate is powered by 28 clinical ingredients that target the hallmarks of weary eyes. Fusing a nature-identical form of hyaluronic acid and a complex system of peptides, this non-greasy serum gets to work quickly for under eyes that look refreshed, hydrated and plump. Offering unparalleled protection for your complexion is the Survival 30 serum. Not only is it packed with mineral-only SPF30 (PA+++) UVA and UVB protection, but thanks to its next-generation technology it safeguards your skin against oxygen radicals, pollution, smog, stress, infrared and blue light. Lightweight and supporting the skins natural defences it’s the perfect partner for modern day living.