HOURGLASS

Founded in 2004 by Carisa Janes, Hourglass quickly grew a media profile, thanks to its celebrity following (we’re talking everyone from Rosie Huntington Whiteley and Zoe Saldana to Jessica Alba and Madonna). Combining science with luxuriously pigmented products, the brand has continued to stay on the cutting edge of beauty innovation. A case in point? Hourglass’ bestselling Unlocked mascara collection. Powered by a ground-breaking new formula that uses film-forming technology, each curved wand covers your lashes in featherweight fibres for a long-lasting fanned effect.

CRUELTY FREE

Since its inception in 2004, Hourglass has developed beauty products that are PETA certified and cruelty-free. Continuing to honour its commitment to animal welfare, the brand also created an exclusive vegan replacement for the colour carmine. The result? Its signature red-hued lipsticks – such as the Unlocked Satin Crème Lipstick and the Confession Refillable Lipstick – that feature a vegan ingredient, replacing the pigment usually created from female insects.

GIVING YOU OPTIONS

With an ethos to giving back to the planet, Hourglass has developed the customisable Curator Five Shadow Palette and the Curator Single Shadow Palette — enabling you to not only pick and choose from the brands stunning collection of eyeshadow shades, but to continue to refill your palette whenever you run low.