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Founded by husband and wife duo, Nina and Max Leyland, Eyeko launched in 1999 with a mission to provide high-quality, innovative formulas that empower effortless beauty by enhancing natural beauty. Ensuring its products are expertly crafted, the British brand utilises Korean expertise and cutting-edge formulas so that you can enjoy eye make up that stays on all day long without budging, streaking or flaking.


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Brainchild of Max and Nina Leyki, Eyeko melds its British heritage with Korean innovation. Experts in producing eye-conic formulas infused with botanicals and pure pigments, the brand beats industry standards and has become the go-to for Britain’s lash wardrobe. How? With its curated collection of powerful products and high-quality formulas that enhance your eyes. It’s no wonder the brand’s long-lasting liners, brow-fibre gels and lash-lengthening mascaras have become instant Cult-classics.


Having always been obsessed with mascara, founder Nina Leykind was tired of her wands constantly drying out and having to scrape the end of the barrel to get the last remaining pigments. This frustration led her to look to create her own mascara that would condition the hairs, help them grown and no dry out. The innovative squeezy tube that houses Eyeko’s botanical blends and powerful pigments became an instant hit with beauty editors, celebrities and make up artists alike. With 20 years within beauty production (Nina created a lip gloss line with Spice Girl Emma Bunton), her passion has always been to create the perfect mascara. Her husband Max support her vision and the duo dreamt up Eyeko.


The brand’s bestselling mascara is the Lash Alert Lift & Curl. Powered by botanical infusions and thickening fibres, the wand perks up your lashes with an energising shot of caffeine and biotin. Lifting hairs from root to tip, the mascara conditions with arginine and castor oil to strengthen them against any breakage. With its full contact helix brush (that’s hand finished, FYI), this lash-lifter is angled for maximum curling power with double the fibres to visibly lift, and separate. Available in a range of shades from Black to Green and Purple, these wands achieve wide-eyed looks in one easy swipe. Another fan-favourite (and adored by Alexa Chung) is the Black Magic Liquid Eyeliner. Enriched with vitamin B5, this liner nourishes the lids as it sinks into skin... and stays in place for up to 12 hours! Sleek, smooth and totally budge-proof it’s no wonder the queen of the cat-eye is impressed.