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It all started when Minnesota mum and entrepreneur, Donna met hair colourist to the stars, Justin… The unlikely pairing set off on a mission to revolutionise the way we keep our hair colour looking salon-fresh between appointments. Evolving from simple yet innovative touch-up kits into industry-enviable formulas that preserve your colour, dpHUE is here to help you wave goodbye to the box dyes of yesteryear and say hello to your hair’s best hue yet. The mane event of this line-up? Their home-grown ACV (apple cider vinegar) Hair Rinse takes the stage as the headliner, boosting shine, naturally conditioning and maintaining the perfect pH balance.


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