ALPHA-H

The Aussie solution for radiant skin, Alpha-H was founded by Michelle Doherty over two decades ago. Dreamt up in 1995 to solve the founder’s personal skin care concerns, the brand uses acid-based formulas to balance your complexion, ramp up cell renewal and prevent clogged pores. With an extensive edit of Alpha-H moisturisers exfoliants, cleansers and serums, these problem-solving solutions uncover an all over glow by banishing dead skin and debris.

SHOP ALL ALPHA-H

SHOP ALPHA-H BY CATEGORY

ALPHA-H BESTSELLERS

Alpha-H Liquid Gold Exfoliating Treatment with Glycolic Acid 100ml

NEED IT NOW

Discover the highly coveted releases that have earned ‘Need It Now’ status.
SHOP NOW
4.56 Stars 350 Reviews
£42.99

Alpha-H Melting Moment Cleansing Balm 2024 Limited Edition- Flannel Flower

EXCLUSIVE

You won’t find this beauty anywhere else — it’s *exclusive* to Cult Beauty.
SHOP NOW
5.0 Stars 2 Reviews
£39.99

Alpha-H Liquid Gold 30ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.73 Stars 33 Reviews
£14.99

Alpha-H Vitamin B Serum with 5% Niacinimide 25ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.33 Stars 15 Reviews
£49.99

Alpha-H Balancing Cleanser 30ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.36 Stars 28 Reviews
£7.00

Alpha-H Clear Skin Tonic 100ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.6 Stars 15 Reviews
£29.99

Alpha-H Vitamin C Serum with 10% Ethyl Ascorbic Acid 25ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.88 Stars 8 Reviews
£49.99

Alpha-H Daily Essential Moisturiser SPF50+ 50ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.31 Stars 75 Reviews
£35.00

Alpha-H Liquid Gold Rose 100ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.32 Stars 19 Reviews
£37.00

Alpha-H Melting Moment Cleansing Balm with Wild Orange Leaf Extract 18g

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
3.94 Stars 18 Reviews
£11.99

Alpha-H Balancing Cleanser with Aloe Vera 185ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.66 Stars 32 Reviews
£31.99

Alpha-H Vitamin A Serum with 0.5% Retinol 25ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
5.0 Stars 20 Reviews
£49.99

Alpha-H Vitamin E Serum with 1% Ceramide Complex 25ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.87 Stars 15 Reviews
£49.99

Alpha-H Protection Plus Daily SPF50+ 50ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.36 Stars 14 Reviews
£40.00

Alpha-H Best Sellers Kit (Worth £88.95)

SAVE 20%

Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
SHOP NOW
RRP: £70.99
£56.80

Alpha-H Dawn to Dusk SPF50+ Serum 50ml

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.5 Stars 2 Reviews
£36.99

Alpha-H Melting Moment Cleansing Balm 90g

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
4.75 Stars 20 Reviews
£39.99

Alpha-H Plump and Firm Duo (Worth £112.00)

Cult Beauty The Effortlessly You Goody Bag  (Worth £294.05)
Cult Beauty The Effortlessly You Goody Bag (Worth £294.05)

FREE GOODY BAG WITH £175 SPEND

FREE The Effortlessly You Goody Bag with orders over £175. Goody Bag will be automatically awarded to qualifying orders in basket. Cannot be used in conjunction with any other offer or promotion. Cult Beauty Gift Cards are excluded from this offer. Valid for a limited time only, while stocks last.
SHOP NOW
£76.99
SHOP ALPHA-H BY SKIN CONCERN

DISCOVER ALPHA-H

Built with the mission to transform and dial up your skin’s barrier, Alpha-H’s skin care prides itself onits result-driven and radiant formulas. With over 25-years of experience under its skin (excuse the pun), the brand become a leading pioneer in promoting the benefits of accelerating acids. With each and every formula harnessing antioxidant-rich botanical, Alpha-H solves a full spectrum of skin concerns – we’re talking everything from dullness and dryness to pigmentation and irritation.

ALPHA-H’S ACID AUTHORITY

Thanks to the cult status of Alpha-H’s Liquid Gold collection,Glycolic Acid has become a staple for beauty enthusiasts across the globe. Powered by a selection of accelerating acids, the brand’s skin care solutions combine optimal acid concentration with low pH levels to boost maximum bioavailability, delivery systems and overall efficacy.

THE THREE PILLARS OF SKIN HEALTH

Alpha-H’s philosophy is based around its three pillars. Cleanse. Exfoliate. Protect. With each stage combating specific skin concerns, the process allows you to ramp up your skin health while targeting any beauty troubles.

Firstly, you need to ensure your skin is prepared and not stripped with the brand’s cleansers. Powered by active ingredients, they work harder to wipe away dirt and debris by penetrating deeper into the skin. Next, to accelerate your complexion, the Alpha-H's signature exfoliators boots rejuvenation andradiance. Then, last, but by no means least, there’s protection. Maintaining hydration while supporting your protective barrier, these essential products shield your skin from UV rays and other environmental aggressors.

THE ALPHA-H WOMAN

As a proud female-founded company, Alpha-H introduced the Alpha Women platform to celebrate and empower those who identify as women in the Alpha-H community…and beyond. With a team of 70% women-identifying employees, the brand is a prime example of how we can work together to make change.