Stuck in a rut? We’re daring you to ditch your tried-and-tested make up menu and discover something new. It's so easy to find a beauty formula that works and stick to it, but with an influx of exciting new textures, technologies and application methods - not to mention adorable outfits (we're looking at YOU {3CE x Barbapapa}) - we're urging you to break out from your beauty comfort zone.

Our week-long Make Up Shake Up event is all about encouraging experimentation. Stubbornly doing your brows with the stub of a three year-old pencil? Try a gel or pomade and instantly up your brow game. Or, if you're a die-hard devotee of black eyeliner, try swapping black for dove grey, deep plum or an emerald green to really make eyes 'pop'.

With FREE WORLDWIDE SHIPPING on all make up* there's is no better time to shake things up and reinvent your well-worn beauty look. Team CB have taken up the challenge (we'll be demo-ing our 'Shake Ups' via {Instagram} so make sure you're a-followin').

What's more, we've a week chock-full of enticing (EXCLUSIVE) new launches, incredible free gifts, offers and giveaways to tempt you. 

So, if you're ready to carry out a make up overhaul - or just fancy tweaking your morning make up ritual - we'd love it if you shared YOUR #mymakeupshakeup via {Instagram}. Just post a picture or a video in which you're trying out a new technique, an 'out there' colour or a brand new product with the hashtag #mymakeupshakeup and we'll re-gram our favourites. The one with the most likes and comments will WIN £1000 to spend on Cult Beauty!

We've also got a host of phenomenal competitions in store, so if you fancy taking home some swoon-inducing prizes from the likes of {Huda Beauty}, {Kevyn Aucoin} or {BECCA}, make sure you've 'green ticked' us on Insta (and switched on notifications) to guarantee you're up to speed and in with the chance of winning some serious beauty booty.

Over on {Facebook} we'll be conducting a poll to find out which make up must-haves secure your vote to top the beauty pops. Each day we'll be inviting you to choose your favourite from a make up category, so let us know which ones you'd award 'Holy Grail' status...

Aaaand, as always, we'll be announcing LOADS of new additions, gorgeous gifts and major launches via email, so {sign up} to our newsletter to make sure you never miss a trick. Let's shake things up!

SHOP MAKE UP >>

*Free standard shipping applies automatically at checkout to products in the make up category only. Ends midnight (BST) Sunday, 28/08/16.