Although we love a beauty innovation as much as the next maven, sometimes the 'old faithfuls' can't be beat. A firm fixture on skin care (and fragrance) ingredient lists, roses not only look beautiful, but are proven to help skin recover its bloom (sorry). Antimicrobial, aromatherapeutic, antioxidant, anti-inflammatory... the list of beauty benefits is seemingly endless. So read on to find out why {fresh's} rose range is still top of the beauty pops.

{Moisturising} Rose retains moisture - fact! It's conditioning and soothing, bringing instant relief to dry and dehydrated skin types. That's where fresh's new and improved {Rose Deep Hydration Face Cream} comes in! Now with an even more silky, lightweight texture, this talented cream grants 72-hour(!) deep hydration, revealing a dewy, petal-soft finish thanks to multiweight hyaluronic acid, time-release hydrating technology and the moisture-locking benefits of the damask rose extract. What's more, fresh's dual-action {Rose Deep Hydration Sleeping Mask} not only smells like heaven but will leave your face feeling like cashmere - a gorgeous rehabilitative night treatment that guarantees you wake up with a plumped and dewy glow.

{Toning} Unlike alcohol-based toners, which can leave skin dehydrated and uncomfortable, rose water is naturally astringent but softening - firming and 'tightening' to grant skin a luminous glow. Post-cleansing, seal in moisture and prep skin for subsequent serum or face oil by lavishing fresh's bestselling {Rose Deep Hydration Facial Toner} over your skin - a few drops on a cotton pad will instantly revitalise.

{Anti-inflammatory} Rose is renowned for its skin-soothing properties; it's phenomenally calming and a common ingredient in redness, rosacea and eczema treatments. The latest member of the fresh family - {Rose Deep Hydration Oil-Infused Serum} - is a boon for those who're blessed with petal-esque complexions, uniting precious rose waters with oils of rosehip and camellia to swiftly soothe and cherish stressed-out skin.

Sold on the star-quality of rose? Allow us to introduce you to fresh's {Rose Deep Hydration Skincare Set}... Boasting a saving of 20%, this exclusive set is a four-piece routine — built around the Rose Deep Hydration Toner and Face Cream — that will flood thirsty skin with impressive, lasting hydration.

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