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    BLEACH LONDONReincarnation Mask 500ml (Exclusive)<p>Don&#8217;t let colour kill your hair &#8211; resurrect strands and remain the best tressed with BLEACH London&#8217;s Reincarnation Mask. Magnificently moisturising, this intensive treatment is enriched with sunflower seed extract and micro wheat proteins to hydrate hair and boost elasticity, while also imparting enviable shine, strength and colour vibrancy. For a total treat, enhance the ultra-conditioning effect by wrapping hair in a warm towel and leaving this on for 10-20 minutes. The formula is completely cruelty-free and vegan (like the entire BLEACH line, in fact) so you can comfort scalp, strands and conscience at once. Sublime.</p>BLM033_500ml1319650605227234625 stars, based on85 reviews 7.50Cult BeautyNew
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    BLEACH LONDON Reincarnation Mask

    Reincarnation Mask
    ( 200ml )

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    • 200ml - £7.50
    • 500ml (Exclusive) - £17.00

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    • Why it's Cult

      If your bleached or coloured hair has 'dyed' a death, this mighty mask will resurrect even the most stressed-out strands. Enriched with sunflower seed extract and micro wheat proteins, it not only hydrates and boosts elasticity, but also imparts sleek, shiny strength and enhances colour vibrancy. Available in two sizes, 200ml and 500ml, you can take this miracle worker whenever you go. Simply leave it on for 10-20 minutes for total RR&R – rest, recuperation and reincarnation. 

    • Description

      Don’t let colour kill your hair – resurrect strands and remain the best tressed with BLEACH London’s Reincarnation Mask. Magnificently moisturising, this intensive treatment is enriched with sunflower seed extract and micro wheat proteins to hydrate hair and boost elasticity, while also imparting enviable shine, strength and colour vibrancy. For a total treat, enhance the ultra-conditioning effect by wrapping hair in a warm towel and leaving this on for 10-20 minutes. The formula is completely cruelty-free and vegan (like the entire BLEACH line, in fact) so you can comfort scalp, strands and conscience at once. Sublime.

    • How to use

      Apply to shampooed hair, comb through and massage in. To enhance the super conditioning effect, wrap your hair in a warm towel. Leave on hair for 10-20 minutes. Rinse well. Use whenever your hair feels parched.

    • Full ingredients list

      Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool

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    Need help? Contact us referencing product code BLM033

    BLEACH LONDON - Reincarnation Mask

    BLEACH LONDON Reincarnation Mask Reviews

    This mask is amazing my hair looks so shiny after, I bleach my hair so it can be dry but this makes it look freshly coloured. I love it! Also, I received great customer service from cult beauty as I was sent the wrong product this was sorted quickly and was given money off my next purchase.
    My hair is fine, long hair which is also slightly highlighted. It’s great for a pick me up, leaving my hair silky soft, feeling thicker and vibrant. It’s a great product and the price I am so glad I’ve found my perfect hair mask. Used both on dry and wet clean hair, personally prefer the mask on dry hair. Personal preference.
    Dries your hair out
    Completely dried my hair out, no noticeable benefits. When I get out of the shower normally my hair is soft and shiny, since I started using this it has been dry, frizzy and brittle. Will not be using again.
    Very good hair mask for those on a budget
    I love Bleach products of those I've tried so far, and this is no exception. For such a good price, this mask is very, very good - my hair absolutely loved it, feeling so silky and smooth for the week after using it. Ever since I started getting highlights, I think Bleach products have been a key tool in keeping my hair happy and healthy.
    Game changer
    This mask literally saves lives! My hair is so much softer and shinier after every use. Seriously recommend!
    Leaves your hair feeling softer and thicker after one use.
    Bought based on reviews here ... did not work for me
    This is the second time I have bought a masque for my hair based on great reviews (Eves coconut masque the first one) to find I have the opposite effect on my hair. I applied this twice now and each time found it dried my hair out into a ball of frizz that snaps. I tried it again as bought the large size and did not want to trash it but seriously it has put my hair back into a bad way. I use Olaplex three and have for 7 years have long fine hair. L’Oréal professional/serie expert mythic oil masque or its nutrifier one is miles superior. Sorry Cult Beauty but this has put me off trying new ranges.
    Love this hair mask, can really see a difference in my hair & I like, it's great value for money
    Fave in shower hair mask
    I wash my hair and then leave this in for around 5 - 10 minutes and it leaves my hair feeling so soft!
    Fab stuff!!
    Bought this for myself and my daughter as we both have blonde/white hair. We both think it's great and love how it makes our hair feel. My daughter has bleached hair and I have natural white/silver hair and it's great for both. I like to leave it on my hair overnight and wash it off in the morning....my hair feels amazing when I do this! Definitely try it!
    Fantastic product
    This is the first time I've used this product and I'm so happy with the way it makes my bleached hair feel baby soft and so shiny. I wouldn't hesitate to recommend it and I'll definitely be buying it again.
    Hair Salvation
    Finding a good conditioner for my very oily hair is a difficult task. I originally bought this to use as a occasional deep conditioner, for which it worked like a dream. Soft, silky hair without being too overpowering or heavy on my fine, limp hair. After my hair was unbelievably butchered by a new hairdresser my hair turned into an absolute nightmare - simultaneously dry and impossibly tangled, yet also constantly oily and dirty looking even when freshly washed. I avoided using this initially thinking it would be too much for daily conditioner; after trying a number of other conditioners I eventually started using it and it was a revelation. My hair was restored back to it's healthy, shiny self. No oil, no residue, no grease, no heaviness, my hair is soft and light. The comb slides through effortlessly. I was expecting it to run out very quickly from using it several times a week but it lasted a good six months from that point. So happy with almost everything about this product - it does what it says, the company ethos and sustainability, value for money. The only fault for which it loses a star is the shiny metallic packaging gets very slippery in the shower and difficult to squeeze product from, not so much an issue when it's full but especially towards the end when the bottle is almost empty. There is a jar in a larger size which I will upgrade to the next time I buy it which I hope will stop that issue.
    Makes my bleached and dry hair super silky! Fair price too and works a lot better than a lot of more expensive brands I've tried.
    Love this!
    I have bleached, dry hair and decided to try this on a whim. I am so shocked at how good it is even though it's so inexpensive. A lot better than a lot of the pricier ones I've tried and leaves my hair feeling super hydrated and shiny.
    Amazing product!
    I absolutely love this mask! Makes my hair super soft and makes the colour look lovely too. I much prefer it to others I have used it the past. Definitely worth a purchase!
    This masque is amazing! Made my hair so silky. I can assure you, silky isn’t how I’d usually be able to describe my hair, but this stuff is amazing! I sleep in it once a week now, my hairdresser even asked what I’ve used on my hair :-)
    I really like this, it leaves my damaged hair lovely and soft. The only thing I don’t like is the metal tube, there’s a lot of wastage as it’s hard to squeeze it tidily especially with wet hands in the shower. I’ll get the tub next time.
    First working great but causing dryness in the long term
    I would not recommend, firstly hair feels great but after using for a while, my hair got dry and unmanagable.
    Very good
    I bought this hair mask and I could not be more happy about this purchase. My hair has changed its appearance, has a much healthier look, is hydrated and shiny. I definitely recommend it!
    Bleach London
    Cool mask for damaged hair!
    Quando si usa è fantastica, lascia i capelli molto morbidi e idratati, ma la prima volta che non si usa i capelli tornano come prima. Non fa niente per i capelli, semplicemente li fa sembrare piú belli quando la si usa, ma non ripara niente. Non ho notato nessun miglioramento, funziona come tutti i prodotti da supermercato pieni di siliconi (che sono anche piú economici). Non la consiglio se vi volete riparare i capelli. La consiglio se volete avere i capelli molto morbidi per una serata o per un occasione. ***After using this, your hair feels fantastic. It leaves the hair very soft and hydrated, but if you stop using it, your hair returns to as it was before. It does nothing for the hair, it simply makes it look more beautiful when used, but does not repair it or anything. Nothing special, it works like all supermarket products full of silicones (which are also cheaper). I don't recommend it if you want to repair your hair. I recommend it if you want to have very soft hair for an evening or an occasion.
    Very good
    Great mask for a good price. Will definitely buy again.
    You need this!
    This conditioner does exactly what you want. My hair looks sooo healthy and unbelievably shiny! So glad I found this product. Do not hesitate to buy this!
    Amazing for coloured hair
    This product is unreal for coloured and processed hair. no frizz, no breakage AND my brush glides through my hair with ease! My hair looks healthy again!
    I’ve used this mask twice now and I doubt I’m going to buy any other masks, it is absolutely incredible! I have been getting my hair bleached for a good 8 years now and have tried out a million products to help the damage and this product is 100% worth it. I used the bleach London white toner and it came with a small tube of the mask and I got 2 uses out of it (my hair is quite thick). I shampoo my hair thoroughly, jump out the shower, brush my hair working my way from the bottom to the top to prevent breakage & lather on the mask. Then leave on for a good half hour. Then rinse and condition. It smells absolutely amazing
    Like a dream
    I purchased it for the very first time in the big tub thinking that if these reviews were true, the small tube wouldn't be enough - and of course, I was not let down by the CB community! It smells so yummy, quenches my dry hair, and is the only product I've used that hasn't left my hair stick straight after air drying it. It works so well for the price point, and I'm definitely going to come back to this once I finish my tub.
    Superb ❤️
    It’s very good for my blond damaged hair. Love it!
    Amazing product
    The best product I've ever used on my hair! It's incredible!
    Revives Bleached Hair
    I have been highlighting my hair for a while now and have found that this is the best mask to hydrate my dry ends. My hair is also very thick so not all products I have tried are effective for every layer of my hair. This product is by far the easiest mask to apply. For best results I find to apply and relax in the bath for half an hour so that the steam can help the mask work its magic. Will be buying this and only this from now on!
    It works
    I bought it because of friend’s highly recommendation. Personally it’s a good treatment on a budget, soften your hairs.
    I read the reviews here about how it works with curly frizzy hair (which I have). My hair has also been bleached and dyed every 3 months over the last 10 years. This mask is amazing. It tamed the frizziness and was soft to touch for a change. In my first use, I left it for 10mins in the shower. I use it twice a week. Best purchase ever. Thanks, ladies for the reviews which were super helpful!
    A Miracle
    I keep re-buying it, I love it!
    Repaired my Hair
    This is the best hair mask I've used on a budget. I can't compare it to anything mega expensive, but if your hair is dry and you just want it to feel soft but you can't spend loads, this is definitely something id recommend.
    Like nothing else
    I recently bleached my hair and it ended up looking and feeling like straw. After just one use my hair had drastically improved. Will definitely continue buying.
    Miracle for bleached hair
    This mask has saved my bleach blonde hair. I've been using it for a year now as my daily conditioner and my hair has never looked so healthy. Honestly girls its a must have.
    I couldn't comb through my hair after applying the product which is something I always look for in a hair mask. So I was sceptical I would see any results. However, It works as a nice mask but no better than other high street products I've tried. It's good value for money but don't expect it to do miracles. It gave my hair a glossier finish than usual conditioning but the quality of my hair remains the same even after using the product several times.
    Very good
    Honestly, I didn't truly believe in this mask at first, but it totally works! I'm glad I've ordered it because it makes my damaged hair soft and silky. I love the result. Strongly recommend it!
    This product saved my hair. I have a curly, really dry and frizzy hair and I never thought I could see it this shiny and sleek. The smell is really nice as well and even though I sometimes like to use quite a lot of product, it never leaves my hair oily or sticky. Need to have this all the time!
    Personally, I like to use it as a conditioner which works wonders for my bleached hair, best hair mask out there!
    The best mask I have ever used!! it makes my hair so soft and shiny. Also cuts drying time by 50% HIGHLY recommend. New staple! xx
    My favourite hair mask by far! I've bought this mask repeatedly and can't live without it.
    The mask is just good. It does what it has to do. I didn't really like its smell but it's not a big deal unless my hair feels wonderful after using this musk. Soft and moisturized hair is guaranteed.
    Saved my bleached hair
    I bought this after deciding to go from naturally dark curly hair to a light pink (isolation hair idea) anyway I was dreading having to cut my hair but I bought this baby and it’s actually made my hair in better condition and more defined curls than ever. I bought the Olaplex 3 afterwards and these 2 products together have saved my hair!
    This product is a god send, I am a professional hairstylist and I always recommend it to all of my clients.
    So good for an amazing price
    I have been using this on and off for years and it’s just amazing. I’ve tried Olaplex and other more expensive products numerous times and they are good but nothing beats this Bleach London mask, especially for the price. I leave it in for as long as possible, sometimes hours at a time and when I wash it out my hair is so soft, shiny and more healthy feeling. It’s perfect for a once a week treatment.
    Best hair mask on a budget
    I love this hair mask, my hair is extra long, coloured and quite dry. I put this mask on and usually leave it on overnight. Leaves my hair so smooth, it’s awesome. I’ve reordered it 3-4 times so far and I have no plans to stop using this.
    The best
    The best hair mask I have ever used. I mix half of this with half of my regular conditioner to use every time I wash my hair and then on its own for a proper relaxing mask. I’ve been using this on and off for the past few years and it’s the only one I come back to. Plus it’s affordable, vegan and cruelty free!!
    Great for bleached hair
    When my hair was full of balayage and highlights, this was my go-to. My dry and damaged ends really loved this stuff, can't rave enough about it! P.s.: Nowadays I don't need it anymore as I fully grown out my natural hair, so bear that in mind. It's great for bleached hair, nothing else ;)
    Really lovely product, it makes my hair feel super soft and shiny, my hair has been bleached multiple times and this always makes it feel really hydrated. The only downside is that it smells a tiny bit like Sudocrem
    Good product
    Good product, not A-MAZING but good price so I use it as a conditioner every shower as recommended by my hair colourist at BLEACH salon. The tube was horrible to use in the shower - hard to get a grip on and really hard to get product out. Been buying the 500ml tub since Cult Beauty started selling it and it’s made a world of difference.
    It doesn't work
    I tried it and at first it was great. Not the best product ever, but it wasn't too bad. I used it for like 5 weeks and it dried my hair a bit, but they looked like they were in a better shape. Then I stopped using this and. This doesn't repair anything. It is full of silicones, that's why it looks like it works at first, but when you stop using it your hair will return like they were before, no difference at all. Only a little bit more dried.
    My favourite one
    Even my hairstylist has been using this at home, since she asked me what makes my bleached hair so healthy and shiny. :) It's makes my hair so soft, easy to comb and nourishes my bleached hair. Now I'm growing my hair and since I have been using it, I didn't have split ends!
    Love this. I have 20” extensions and they are so soft after using this. No greasy residue, fab product.
    After using just once my hair feels completely different! Silky and loose with more elasticity than ever before! Will definitely repurchase it!!
    Amazing product in the most STUPID packaging ever
    This is THE best hair mask I ever tried and will definitely buy this again, BUT the packaging is ridiculous. it slips from your hands, very unpractical, the product keeps pouring out when you squeeze it. But hey, I don't even care. Cause this stuff's da bomb!!
    Can’t stop loving it!
    It leaves your hair like silk. It's not greasy or heavy. Excellent price/size!
    A must have!
    I have done everything to my hair - several hairstyles and lots of dying! I’ve done a lot of bleaching and a lot of treatments (all brands including Olaplex) to reverse that dry effect and nothing. But oh my gosh. This magical conditioner restored my hair on the first wash! I can’t live without it. If you have dry hair from bleaching, use this conditioner for a week and you’re hair will feel amazing again.
    Best I ever tried
    Makes my dried hair feel great.
    Great mask for the price
    This mask really works and the price per use, it's excellent. Transformed my dry, coloured blonde hair.
    Not great
    Sorry, I wanted to like it. Halfway through the tube and zero difference to my hair.
    It's great but
    It's nothing special. I feel as if I can get the same results from others too. And also I HATE HATE HATE the packaging on the 200ml tube, the aluminum tube is so painful to use. Literally painful in the shower, with wet hands trying to squeeze something out.
    After reading the reviews I immediately added it to my cart even if I wasn't looking for a hair mask. I always use high end brands (nashi tigi joico etc) and this is so disappointing. It dries out my hair and makes them frizz and stiff. horrible.
    Can't stop looking at my hair!
    Not only does it smell nice (very subtle scent but I love it) but it makes my hair feel so smooth and it looks good even without combing! My hair came back to life.
    I do love nothing in this world as I do you...
    This is one of the best hair products I have ever bought.
    Amazing product
    My hair has been bleached twice, it looks and feels so healthy after using this.
    Best. Mask. Ever.
    100% would recommend.
    This product is truly amazing and I am very impressed with the results. I've been dying my hair over and over and this really helped. Even now that I am back on my natural colour I still use it and adore it. it smells great, it's effective and the price/ratio is perfect.
    Superbly moisturising conditioner.
    This is definitely one of the finds for me on Cult Beauty. This hair mask smells lovely and really works to revive my dry hair! ~I am going to buy this again and again. It's basically a superbly moisturising conditioner on steroids.
    I don't get it
    Not loving this at all. It does nothing for my hair and works like a very normal conditioner at best. Won't be repurchasing.
    Good quality
    It's such an amazing mask (for its money), I love it! Highly recommend because I'm buying this mask again and again - it really works!
    YES. Finally a product I can give an unapologetic five stars to. I don't remember the last time I gave 5 stars to anything. I recently started putting blonde in my dark hair and it's dried it up so much, it gets very frizzy and looks super unhealthy. I saw the reviews for this hair mask and decided to give it a go - and I'm very glad I did. Even squeezing it onto your hands it feels very luxurious and it was a nice feeling to run it through my hair. I warmed a towel up, shampooed my hair and put the mask on (with the warm towel on top) for about 20 minutes. I immediately felt the difference when I was washing it out, it was so much smoother than it had previously been. I put some oil on it while it was damp and now it's dry it's unbelievable the change in it. People at work have now commented on how healthy my hair looks. I've used a few expensive hair masks but they can't touch this one - save your money and save your hair with this one.
    Best of the Best
    I've used many, MANY hair mask products over the years, and Bleach London's Reincarnation Mask is absolutely the best one I've used in recent years. My hair has been white, to dark brown and back to blonde again. The mask has helped keep my stressed out strands as healthy as possible! Incredible!
    Holy Grail hair revival
    This has been my go-to for quick fix hair revival. Super affordable and effective. I have regularly died hair that I heat treat more than I should. Since I started using this a few years ago my hair dresser continually comments on how much healthier my hair is than before. I only use it once every couple of weeks but a really great way to inject life back into dry broken hair.
    In Love With This mask!
    Absolutely love this product! I’ve only used it once so far and only kept it on 10 minutes whilst in the shower. My hair is curly, dry and VERY thick. I also have highlights so it’s not in the best condition and I struggle to find a hair mask that continues to keep my hair soft! This product is amazing, very thick consistency and smells great. My hair is the softest it’s ever been and so silky when I style it. I would 100% recommend buying this!
    Good, but nothig special
    It's quite good. But as for me, it's a nice conditioner, but not a miracle mask.
    No miracle
    Only works on the first time of use. Yes, makes hair soft and shiny but hair still breaks off.
    No miracle of reincarnation here
    I've been leaving this mask on my hair for the recommended time and on other occasions. Yes, my hair looks nice shiny afterwards & feels smooth. However I bought off the back of some pretty amazing reviews & I have to conclude its for me not as amazing as others have said. My hair is still breaking off where it always breaks off. This mask is just a really nice conditioner it's putting a gloss on the top. I'm looking for a nourishing from within kinda product. Always put off by long scary lists of ingredients which this product has. The search continues, no miracles here.
    I use this mask more than 3 months as a condition for couple minutes or like a mask, especially after sun and I love it!
    This mask was truly great for my fine and dry hair. It's almost unbelievable how good it is considering the price.
    Best mask ever!
    I really like this mask - makes my bleached hair soft, shiny and brings them back to life!
    Love it!
    This mask is so good. It left my treated, dry hair so soft and shiny and easy to comb, I was really positively surprised. I loved the smell too!
    I just love this SOOOO much! Have never tried a product that is as good, it is just amazing, and my hair is forever grateful!
    Best mask ever
    I'm onto my third tube, this mask is an absolute dry hair savior. It has definitely become one of my bathroom staples. Plus it's extremely reasonably priced considering the high quality. Love the way it smells and the cool packaging.
    Love it
    I've basically destroyed my hair with all my colouring and recolouring; this conditioning treatment really helps with softening and smoothing it. It smells great and works well! Just make sure you're very thorough with your rinsing -- if you don't get all of the product out, your hair can feel a bit waxy.
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