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    VirtueRestorative Treatment Mask 50ml<p>A true innovation in hair care, Virtue&#8217;s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them &#8211; not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this luxurious, deeply hydrating treatment mask actively rehabilitates hair in need of extra care, immediately infusing shine, moisture and resiliency, leaving locks bouncy, vibrant and beautiful &#8211; one of our beautiful buyers compared it to &#8216;a hug for your hair&#8217;. Brown algae extract provides further repairing powers and heat protection, aramanthus seed extract (a plant-based protein) enhances colour, moisture retention and shine, baobab seed oil provides rich, silky moisture and artichoke leaf extract preserves cuticle cohesion and helps to protect hair from environmental aggressors. The ultimate treat for stressed tresses, this mask smells as good as it does, fragranced with a rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.</p>VIR010_48ML8170230217275 stars, based on23 reviews 28.00Cult BeautyNew
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    Virtue Restorative Treatment Mask
    New Sizes Added roundel

    Virtue
    Restorative Treatment Mask
    ( 50ml )

    £28.00
    Add to wishlist
    • 50ml - £28.00
    • 135ml - £54.00
    • 150ml - £64.00

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    • Why it's Cult

      After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). A luxurious, deeply hydrating treatment mask, this actively rehabilitates hair in need of extra care, immediately infusing shine, moisture and resiliency, leaving locks bouncy, vibrant and beautiful. Available in 135ml and 50ml, this hardworking hero can go wherever you go now1

    • Description

      A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. Uniting this advanced protein with a host of other powerful ingredients, this luxurious, deeply hydrating treatment mask actively rehabilitates hair in need of extra care, immediately infusing shine, moisture and resiliency, leaving locks bouncy, vibrant and beautiful – one of our beautiful buyers compared it to ‘a hug for your hair’. Brown algae extract provides further repairing powers and heat protection, aramanthus seed extract (a plant-based protein) enhances colour, moisture retention and shine, baobab seed oil provides rich, silky moisture and artichoke leaf extract preserves cuticle cohesion and helps to protect hair from environmental aggressors. The ultimate treat for stressed tresses, this mask smells as good as it does, fragranced with a rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.

    • How to use

      After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. For best results, use once a week (or as needed) as an intensive treatment after shampooing.

    • Full ingredients list

      Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene

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    Reviews
    Virtue - Restorative Treatment Mask

    Virtue Restorative Treatment Mask Reviews

    Virtue Restorative Treatment Mask
    It's a fine mask. Not worth the money. The full size looks like a sample. If you have long hair it will last you like 4 or 5 washed. I loved Briogeo, Olaplaex and Bleach restorative mask
    Divine smell
    My hair is pretty standard and this is the first hair mask I have ever used. I was sceptical about trying one but now I cannot go back to my life before this product. Seriously - that smell! I adore the look and smell of my hair now.
    smoooooth
    I received this as part of my Goody Bag and LOVED it. My hair is thin and fine and has had keratin smoothing treatments before. It made my hair so smooth and soft, it was beautiful. It was just a bit too heavy so after a day or two my hair needed another wash. I decided to try the 'Full' shampoo/conditioner instead, which has been perfect.
    Defines my curls really well
    I received this product in the Cult Beauty goody bag. As I am growing out my hair, I have been trying to use a mask once a week to prevent split ends, so was excited to try something new. I left the mask on my hair for 10-minutes while in the bath. When I rinsed it off and let my hair naturally dry. My hair was very glossy and the curls were very pronounced and sleek. The only downside was I only managed to get two uses of the sample, which I think was the 15ml version, so you would only get 4-uses out of the small tub.
    Love it !
    I received this product in Cult Beauty goody bag and ordered the full size right away! Smells divine, leaves my fine hair smooth and shiny!
    Nothing special.
    It’s really just okay, no maybe less than okay. My hair didn’t feel like I’ve just used a mask. It was still dry. I didn’t like it.
    Great results
    this delivered on everything it promises. My hair felt silky and when dry I had no frizz.
    Great mask
    I have very damaged hair and this really does work wonders!
    Highly recommended!
    I've tried various masks that have promised shiny repair but I've often been disappointed. I read about this and frankly I'm impressed. It feels good on applying, you feel it's going into the hair, when washed out you can feel the difference. Ok, it's not cheap but in this case you get your money's worth.
    The best hair mask ever!!
    I have long dry hair and this moisturizes my hair without weighing it down and gives it this "poofy" gorgeous look. I've seen significant improvements to the overall health of my hair after I started incorporating this little marvel into my routine. My hair just looks happier!
    Not that good, not worth the money.
    Thought this product would be worth the money. Way over priced, smaller tub than I thought. To be honest was nice but Cheaper off the shelve product at a fraction of the price does the same job. Would I recommend? NO.
    Unbelievable hair treatment!
    This Restorative Treatment Mask is incredible. It leaves my hair nourished without weighing it down. It makes my hair look shiny and healthy. I have been asked by colleagues which hair products I use the Restorative Treatment Mask and Virtue hair care is my recommendation of choice. I also purchased the Restorative Shampoo and when used with the mask it gives exceptional results. They are now my regular shampoo and conditioner.
    One of the best but like caviar, super expensive
    I want to give this five star but the price is just not justifiable. I don't like when people love a product but say "I just wish it wasn't so expensive" as usually I feel you get what you pay for but in this case I would have to say exactly that... Yes, it's awesome (personally, I would say better than Olaplex) but it's somewhat like caviar in terms of price and amount; the full size product is fairly small, therefore you can only use a bit at a time (let's say a teaspoon, also like caviar), which may be fine for short bob like hair (or men's hair) but for long, or even medium length hair a teaspoon would be just about enough for the ends and not the whole hair including the root. I have purchased and used this 3 times on discount and even on discount it's for sure a luxury. Would I purchase at full price? Not unless I was desperate. Would I purchase again with discount? Maybe a couple of times a year but with medium/long length hair the full size only lasts for me about a month (I do a hair treatment once or twice a week). I now use this in combination with L'Oreal professional sesame oil mask to make it last longer!
    Can't go without it!
    My hair is fine, fairly thin and oily. I have also bleached it a few times so it's reached the point of no return (or so it would seem). The Virtue range is the most effective hair care I've tried so far. The mask is extremely concentrated and feels like it rebuilds my hair from the first use. I've noticed that I get less breakage and split ends and my hair seems to fall out less. It uses human keratin which is instantly recognized by our hair and binds to the damaged parts, strengthening it. I cannot recommend his product and the entire range enough, it's an absolute must-have.
    Outstanding
    Received this mask in my goody bag and oh my god, I’m blown away. My hair is silky and smooth, like after salon treatment and far less frizzy. So good that I’ve ordered biggest size with out minding the price.
    It is ok!
    So I tried this hair mask, as it was part of the February Goody Bag. It has a very nice smell (as long as you like coconut) and it makes you hair look smooth and shiny. But it is way over priced.
    Wonderful
    What a great product with an incredible smell!
    Good results but pricey!
    I bought this mask after it was recommended to me by a friend, as I was looking for a product that would help restore my dry hair after the summer. This mask has done the job well, it smells divine and leaves the hair feeling soft and silky. The only negative is the value for money, the pot is quite small and I finished it very quickly as my hair is quite long.
    Blown away with how good this is...
    I have highlighted dry hair and am huge fan of Elasticizer but sometimes haven't got the time for it to do its magic. However this product you only leave on for a few mins and it sinks into the hair beautifully. Highly recommended to have shiny hair again.
    Very effective
    This mask leaves my hair feeling soft and with good elasticity. I compare it to the Philip Kingsley Elasticizer.
    Virtue Treatment Mask.
    Really disappointed. I have fine hair and this really weighed it down, even though I used a tiny amount. Small tub just not worth the money, over hyped brand.
    Nice, nourishing mask
    This was a nice hair mask- left my hair soft and silky. It wasn’t mind blowing, but a very nice hair mask. Smells nice, and I liked the texture.
    Virtue Treatment Mask
    This product is awesome, it works quickly and leaves hair soft and silky, not heavy.
    See all 23 reviewsHide 18 reviews

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