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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- 50ml
- OUAI
Frequently Bought Together
![OUAI Matte Pomade 50ml OUAI Matte Pomade 50ml](https://static.thcdn.com//productimg/130/130/11418602-1985087235145194.jpg)
![OUAI Matte Pomade 50ml OUAI Matte Pomade 50ml](https://static.thcdn.com//productimg/130/130/11418602-1985087235145194.jpg)
![Summer Fridays Lip Butter Balm 15g (Various Shades) Summer Fridays Lip Butter Balm 15g (Various Shades)](https://static.thcdn.com//productimg/130/130/13322271-4705154827313984.jpg)
from £43.00
Add both to basket![OUAI Matte Pomade 50ml OUAI Matte Pomade 50ml](https://static.thcdn.com//productimg/130/130/11418602-1985087235145194.jpg)
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4 instalments of £5.00 with clearpay Learn more
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- 50ml
- OUAI
Frequently Bought Together
![OUAI Matte Pomade 50ml OUAI Matte Pomade 50ml](https://static.thcdn.com//productimg/130/130/11418602-1985087235145194.jpg)
![OUAI Matte Pomade 50ml OUAI Matte Pomade 50ml](https://static.thcdn.com//productimg/130/130/11418602-1985087235145194.jpg)
![Summer Fridays Lip Butter Balm 15g (Various Shades) Summer Fridays Lip Butter Balm 15g (Various Shades)](https://static.thcdn.com//productimg/130/130/13322271-4705154827313984.jpg)
from £43.00
Add both to basket![OUAI Matte Pomade 50ml OUAI Matte Pomade 50ml](https://static.thcdn.com//productimg/130/130/11418602-1985087235145194.jpg)
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not for a bad weather
I hope will like it as everything else I tried from Ouai range I love it. Sadly this product I did not. Not strong enough for bad English weather, doesn't keep hair together like similar Aveda paste does. To have effect need to use a lot of product and it just makes hair oily. Not gonna buy again.
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Good hold but thought it would be stronger
Maybe it’s just my hair, but can’t really hold it for long, especially when doing a back bun. Other than that it smells great and holds simpler hairstyles (wavy) well enough!
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nice
Nice but doesn't have very good hold. I have to use quite a lot for it to actually hold my hair but then it leaves a white cast. Smells good though
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LOVE
One of the best hair products I’ve used, so matte doesn’t make your hair look greasy at all
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Goes a long way!
I’ve been using this for months now and it’s the best for a slick back hair look that doesn’t look greasy! You only need a tiny bit of the product as a little goes a long way
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Good
Really like this. Perfect to slick my hair back. Would recommend. Very sticky.
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Does what it says
Does what is says. I love it for flyways!Â
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Love this!
Love this product, really works when slicking back your hair. Lasts ages aswell!Â
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Little goes a long way
Little goes a long way with this product. I use it when slicking back my hair in a bun keeps everything neat and tidy but I do add some hairspray to help with flyaways. Lovely item and has a good hold.Â
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OUAI MATTE POMADE
Really great product. A little goes a long way and lasts a long time. Perfect for styling.Â
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