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Insiders: Welcome to the app-only home of exclusive offers, competitions and arrivals that we're coveting...

ADVENT 2025

OUR BUYERS' TOP PICKS

ADVENT SNEAK PEEK

OUAI DETOX SHAMPOO

"I'm blown away by this product. Firstly, the scent is absolutely incredible - relaxing and intoxicating. My hair feels clean, smooth, and silky. The reason I love it so much is because it really lives up to its name - Detox. I get a lot of build-up and my hair gets greasy quickly. Since using this, my hair stays fresher for a lot longer meaning I don't have to wash my hair so often." — Connor, Social

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Sol de Janeiro Body Badalada Vitamin Infused Body Lotion 400ml

£32.00

Gucci Beauty Glow Skin Tint Moisturiser 40ml (Various Shades)

£41.00

LANEIGE Glowy Makeup Serum 30ml

£25.00

Kosas Soulgazer - Lengthening + Lifting Peptide Mascara - 10.5 ml

£28.00

Summer Fridays Gentle Reset™ Daily Exfoliating Pads

£43.00

Allies of Skin Beta Glucan & Resveratrol Advanced Hydrating Serum 30ml

£84.00

Fenty Beauty Gloss Bomb Universal Lip Luminizer 9ml (Various Shades)

£19.00

KAYALI Oudgasm Chocolate Oud EDP 50ml

£119.00

LYMA Laser Starter Kit

£1,999.00

Gisou Honey Milk 5-in-1 Styling Cream 150ml

£25.00

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CULT CONVERSATIONS

Meet The Artist: Quentin Jones

We asked the visionary artist about her inspirations, muses and the concept behind this year’s Advent Calendar.

BEAUTY TRENDS

IT'S GUAVA GIRL SUMMER

Bright, joyous and all-alluring – embody a sun-kissed state of mind with this season's hottest trend: Guava Girl.

INTELLIGENT BEAUTY

KOREAN BEAUTY: YOUR 101 GUIDE

With a series of Korean Beauty leaders joining Cult this month, we reveal the unique ingredients powering their innovation.

ASK THE EXPERTS

SKINCARE LAYERING 101

Master the mix – cocktail your creams, serums and more like a pro with our trusty guide to skincare layering.