FABLE & MANE

Born as a solution to tackle the lacklustre locks of Nikita and Akash Mehta, Fable & Mane first launched with a collection of plant-based blends designed to be massaged into the scalp as part of a daily or weekly hair ritual. Fast forward to today and the brand dreams up everything from replenishing hair masks to leave-in conditioners and nourishing shampoos. Treating your tresses to the TLC they deserve; Fable & Mane’s hair care boosts soothe and shiny strands after a single use.

THE FOUNDERS’ FABLE

The story of Fable & Mane began when Nikita decided to cast her mind back to the power of Indian hair oiling which brought her family together. Going back to the roots, she soon discovered a solution for her lacklustre locks. Mimicking her grandma’s remedies, the co-founder massaged her head with a homemade blend of plant oils. The results? A healthy and happy head of hair that she wanted to share.

PROTECTING THE PLANET

Fable & Mane believes that protecting your hair should not come at the expense of the planet – and we couldn’t agree more. With that in mind, the brand introduces the Fable Fund foundation. The organisation protects the planet’s most sacred creatures – wild cats. Built on the ethos of Ahimsa – the principle of non-violence towards all species – the trust raises awareness and supports local conservation to reduce wildlife conflict and revive the habitat of wild tigers.